Abstract
The current value growth of vitamins was negatively affected by the global
economic crisis, with the sector experiencing a significant decline in
consumer demand in 2009. Vitamins recorded negative value growth in 2009
despite a positive CAGR over the review period. Vitamin products are not
reimbursed by the state social security, therefore, the sector was affected by
the overall decline in disposable incomes. Vitamins have relatively high unit
prices, putting them out of the financial.
Euromonitor International' s Vitamins and Dietary Supplements in
Turkey report offers a comprehensive guide to the size and shape of the
market at a national level. It provides the latest retail sales data
2005-2009, allowing you to identify the sectors driving growth. Forecasts to
2014 illustrate how the market is set to change.
Product coverage: Child-Specific Vitamins and Dietary Supplements, Dietary
Supplements, Tonics and Bottled Nutritive Drinks, Vitamins
Data coverage: market sizes (historic and forecasts), company shares, brand
shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Health
industry;
* Pinpoint growth sectors and identify factors driving
change;
* Understand the competitive environment, the market’s major
players and leading brands;
* Use five-year forecasts to assess how the
market is predicted to develop.
Euromonitor International has over 30 years experience of publishing market
research reports, business reference books and online information systems.
With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape
Town and Santiago and a network of over 600 analysts worldwide, Euromonitor
International has a unique capability to develop reliable information
resources to help drive informed strategic planning.
Table of Contents
Vitamins and Dietary Supplements in Turkey
Euromonitor International
March 2010
List of Contents and Tables
Executive Summary
Negative
Growth for Consumer Health in 2009
Significant Changes in the Social
Security System Causes Chaos To the Market
Fierce Competition Among Local
and Multinational Players
Chemists/pharmacies Dominate Consumer Health
Sales
Downturn in Constant Value Growth Expected Over the Forecast
Period
Key Trends and Developments
Global Financial Crisis Stunts
Growth of the Consumer Health Market
Swine Flu Increases Anxiety and
Creates Potential for Consumer Health Growth
Ban on Smoking in Public
Areas Benefits Consumer Health
the Government Decreases Consumer Health
Product Prices at the End of 2009
Rise in Private Insurances Engender Hope
of Recovery for Consumer Health
Market Indicators
Table 1 Consumer
Expenditure on Health Goods and Medical Services 2004-2009
Table 2 Life
Expectancy at Birth 2004-2009
Market Data
Table 3 Sales of Consumer
Health by Sector: Value 2004-2009
Table 4 Sales of Consumer Health by
Sector: % Value Growth 2004-2009
Table 5 Consumer Health Company Shares by
Value 2005-2009
Table 6 Consumer Health Brand Shares by Value
2006-2009
Table 7 Sales of Consumer Health by Distribution Format: %
Analysis 2004-2009
Table 8 Sales of Consumer Health by Sector and
Distribution Format: % Analysis 2009
Table 9 Forecast Sales of Consumer
Health by Sector: Value 2009-2014
Table 10 Forecast Sales of Consumer
Health by Sector: % Value Growth 2009-2014
Appendix
Consumer Health
Registration and Classification
Advertising
Packaging and
Labelling
Distribution
De-listing Or De-reimbursement
Traditional
Remedies
Homeopathy
Consumer Expenditure on Health Goods and Medical
Services
Self-medication and Preventative Medicine
Generics
Consumer Health Registration and Classification
Vitamins and Dietary
Supplements Registration and Classification
Self-medication/self-care and
Preventative Medicine
Switches
Definitions
Sector and Subsector
Definitions
Summary 1 Research Sources
Abdi Ibrahim Ilaç Sanayi
Ve Ticaret As
Strategic Direction
Key Facts
Summary 2 Abdi Ibrahim
Ilac Sanayi AS: Key Facts
Summary 3 Abdi Ibrahim Ilac Sanayi AS:
Operational Indicators
Company Background
Production
Summary 4
Abdi Ibrahim Ilac Sanayi AS: Production Statistics 2009
Competitive
Positioning
Summary 5 Abdi Ibrahim Ilac Sanayi AS: Competitive Position
2009
Bilim Ilac Sanayi Ve Ticaret As
Strategic Direction
Key
Facts
Summary 6 Bilim Ilac Sanayi ve Ticaret AS: Key Facts
Summary 7
Bilim Ilac Sanayi ve Ticaret AS: Operational Indicators
Company
Background
Production
Summary 8 Bilim Ilac Sanayi ve Ticaret AS:
Production Statistics 2009
Competitive Positioning
Summary 9 Bilim
Ilac Sanayi ve Ticaret AS: Competitive Position 2009
Deva Holding As
Strategic Direction
Key Facts
Summary 10 Deva Holding AS: Key
Facts
Summary 11 Deva Holding AS: Operational Indicators
Company
Background
Production
Summary 12 Deva Holding AS: Production
Statistics 2009
Competitive Positioning
Summary 13 Deva Holding AS:
Competitive Position 2009
Eczacibasi Ilac Pazarlama As
Strategic
Direction
Key Facts
Summary 14 Eczacibasi Ilac Pazarlama AS: Key
Facts
Summary 15 Eczacibasi Ilac Pazarlama AS: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 16
Eczacibasi Ilac Pazarlama AS: Competitive Position 2009
Nobel Ilac Sanayi
Ve Ticaret As
Strategic Direction
Key Facts
Summary 17 Nobel Ilac
Sanayi ve Ticaret AS: Key Facts
Summary 18 Nobel Ilac Sanayi ve Ticaret
AS: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 19 Nobel Ilac Sanayi ve Ticaret AS:
Competitive Position 2009
Headlines
Trends
Vitamins
Dietary
Supplements
Competitive Landscape
Prospects
Table 11 Dietary
Supplements: Brand Ranking by Positioning 2009
Category Data
Table 12
Sales of Vitamins and Dietary Supplements by Subsector: Value 2004-2009
Table 13 Sales of Vitamins and Dietary Supplements by Subsector: % Value
Growth 2004-2009
Table 14 Folic Acid v Other B Vitamins 2004-2009
Table 15 Dietary Supplements by Positioning 2006-2009
Table 16 Vitamins
and Dietary Supplements Company Shares by Value 2005-2009
Table 17
Vitamins and Dietary Supplements Brand Shares by Value 2006-2009
Table 18
Vitamins Brand Shares by Value 2006-2009
Table 19 Dietary Supplements
Brand Shares by Value 2006-2009
Table 20 Forecast Sales of Vitamins and
Dietary Supplements by Subsector: Value 2009-2014
Table 21 Forecast Sales
of Vitamins and Dietary Supplements by Subsector: % Value Growth 2009-2014
