Abstract
The rising healthy living trend meant that people pursued more sports
activities at the end of the review period. The number of sports centres rose
in order to meet the demand. These centres helped to promote sports nutrition
products. Moreover, sports centres also provided information about the effects
of these products and recommended usage and correct dosage. As a result of
this development, the sector achieved faster growth in 2009 compared to the
CAGR for the review period.
Euromonitor International' s Sports Nutrition in Turkey report offers
a comprehensive guide to the size and shape of the market at a national level.
It provides the latest retail sales data 2005-2009, allowing you to identify
the sectors driving growth. Forecasts to 2014 illustrate how the market is set
to change.
Data coverage: market sizes (historic and forecasts), company shares, brand
shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Health
industry;
* Pinpoint growth sectors and identify factors driving
change;
* Understand the competitive environment, the market’s major
players and leading brands;
* Use five-year forecasts to assess how the
market is predicted to develop.
Euromonitor International has over 30 years experience of publishing market
research reports, business reference books and online information systems.
With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape
Town and Santiago and a network of over 600 analysts worldwide, Euromonitor
International has a unique capability to develop reliable information
resources to help drive informed strategic planning.
Table of Contents
Sports Nutrition in Turkey
Euromonitor International
March 2010
List of Contents and Tables
Executive Summary
Negative Growth for
Consumer Health in 2009
Significant Changes in the Social Security System
Causes Chaos To the Market
Fierce Competition Among Local and
Multinational Players
Chemists/pharmacies Dominate Consumer Health
Sales
Downturn in Constant Value Growth Expected Over the Forecast
Period
Key Trends and Developments
Global Financial Crisis Stunts
Growth of the Consumer Health Market
Swine Flu Increases Anxiety and
Creates Potential for Consumer Health Growth
Ban on Smoking in Public
Areas Benefits Consumer Health
the Government Decreases Consumer Health
Product Prices at the End of 2009
Rise in Private Insurances Engender Hope
of Recovery for Consumer Health
Market Indicators
Table 1 Consumer
Expenditure on Health Goods and Medical Services 2004-2009
Table 2 Life
Expectancy at Birth 2004-2009
Market Data
Table 3 Sales of Consumer
Health by Sector: Value 2004-2009
Table 4 Sales of Consumer Health by
Sector: % Value Growth 2004-2009
Table 5 Consumer Health Company Shares by
Value 2005-2009
Table 6 Consumer Health Brand Shares by Value
2006-2009
Table 7 Sales of Consumer Health by Distribution Format: %
Analysis 2004-2009
Table 8 Sales of Consumer Health by Sector and
Distribution Format: % Analysis 2009
Table 9 Forecast Sales of Consumer
Health by Sector: Value 2009-2014
Table 10 Forecast Sales of Consumer
Health by Sector: % Value Growth 2009-2014
Appendix
Consumer Health
Registration and Classification
Advertising
Packaging and
Labelling
Distribution
De-listing Or De-reimbursement
Traditional
Remedies
Homeopathy
Consumer Expenditure on Health Goods and Medical
Services
Self-medication and Preventative Medicine
Generics
Consumer Health Registration and Classification
Vitamins and Dietary
Supplements Registration and Classification
Self-medication/self-care and
Preventative Medicine
Switches
Definitions
Sector and Subsector
Definitions
Summary 1 Research Sources
Abdi Ibrahim Ilaç Sanayi
Ve Ticaret As
Strategic Direction
Key Facts
Summary 2 Abdi Ibrahim
Ilac Sanayi AS: Key Facts
Summary 3 Abdi Ibrahim Ilac Sanayi AS:
Operational Indicators
Company Background
Production
Summary 4
Abdi Ibrahim Ilac Sanayi AS: Production Statistics 2009
Competitive
Positioning
Summary 5 Abdi Ibrahim Ilac Sanayi AS: Competitive Position
2009
Bilim Ilac Sanayi Ve Ticaret As
Strategic Direction
Key
Facts
Summary 6 Bilim Ilac Sanayi ve Ticaret AS: Key Facts
Summary 7
Bilim Ilac Sanayi ve Ticaret AS: Operational Indicators
Company
Background
Production
Summary 8 Bilim Ilac Sanayi ve Ticaret AS:
Production Statistics 2009
Competitive Positioning
Summary 9 Bilim
Ilac Sanayi ve Ticaret AS: Competitive Position 2009
Deva Holding As
Strategic Direction
Key Facts
Summary 10 Deva Holding AS: Key
Facts
Summary 11 Deva Holding AS: Operational Indicators
Company
Background
Production
Summary 12 Deva Holding AS: Production
Statistics 2009
Competitive Positioning
Summary 13 Deva Holding AS:
Competitive Position 2009
Eczacibasi Ilac Pazarlama As
Strategic
Direction
Key Facts
Summary 14 Eczacibasi Ilac Pazarlama AS: Key
Facts
Summary 15 Eczacibasi Ilac Pazarlama AS: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 16
Eczacibasi Ilac Pazarlama AS: Competitive Position 2009
Nobel Ilac Sanayi
Ve Ticaret As
Strategic Direction
Key Facts
Summary 17 Nobel Ilac
Sanayi ve Ticaret AS: Key Facts
Summary 18 Nobel Ilac Sanayi ve Ticaret
AS: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 19 Nobel Ilac Sanayi ve Ticaret AS:
Competitive Position 2009
Headlines
Trends
Competitive
Landscape
Prospects
Category Data
Table 11 Sports Nutrition,
category rankings
Table 12 Sales of Sports Nutrition: Value 2004-2009
Table 13 Sales of Sports Nutrition: % Value Growth 2004-2009
Table 14
Sports Nutrition By Format: % Value Breakdown 2007-2009
Table 15 Sports
Nutrition Company Shares 2005-2009
Table 16 Sports Nutrition Brand Shares
2006-2009
Table 17 Forecast Sales of Sports Nutrition: Value 2009-2014
Table 18 Forecast Sales of Sports Nutrition: % Value Growth 2009-2014
