Abstract
Euromonitor International' s Tea in Turkey report offers a comprehensive guide
to the size and shape of the market at a national level. It provides the
latest retail sales data (2003-2008), allowing you to identify the sectors
driving growth. It identifies the leading companies, the leading brands and
offers strategic analysis of key factors influencing the market - be they
legislative, distribution or pricing issues. Forecasts to 2013 illustrate how
the market is set to change.
Product coverage includes: black standard tea; black speciality tea; green
tea; fruit/herbal tea; instant tea.
Data coverage: market sizes (historic and forecasts), company shares and brand
shares.
Why buy this report?
* Get a detailed picture of the tea industry;
*
Pinpoint growth sectors and identify factors driving change;
* Understand
the competitive environment, the market’s major players and leading
brands;
* Use five-year forecasts to assess how the market is predicted to
develop.
Euromonitor International has over 30 years experience of publishing market
research reports, business reference books and online information systems.
With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape
Town and Santiago and a network of over 600 analysts worldwide, Euromonitor
has a unique capability to develop reliable information resources to help
drive informed strategic planning
Table of Contents
Tea in Turkey
Euromonitor International
February 2010
List of
Contents and Tables
Executive Summary
Hot Drinks 2009 Volume Growth Is
Well Below Review Period Cagr
the Growth of Luxury Products Slows Down
Cay Isletmeleri Genel Müdürlügü Leads Hot Drinks
Independent Small Grocers Lose Share To Supermarkets/hypermarkets
Hot
Drinks To Register Positive Volume Growth Over the Forecast Period
Key
Trends and Developments
Global Economic Crisis Leads To A Slow Down in the
Growth Rate
Consumer Demand for Luxury Products Decreases
Demographics
and Socio-economic Factors Drive Sales of Hot Drinks
Off-trade Outperforms
On-trade Growth
Small Grocery Retailers Lose Share To
Supermarkets/hypermarkets and Discounters
Market Data
Table 1 Retail
Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2004-2009
Table 2
Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2004-2009
Table
3 Retail Sales of Hot Drinks by Sector: Volume 2004-2009
Table 4 Retail
Sales of Hot Drinks by Sector: Value 2004-2009
Table 5 Retail Sales of Hot
Drinks by Sector: % Volume Growth 2004-2009
Table 6 Retail Sales of Hot
Drinks by Sector: % Value Growth 2004-2009
Table 7 Foodservice Sales of
Hot Drinks by Sector: Volume 2004-2009
Table 8 Foodservice Sales of Hot
Drinks by Sector: % Volume Growth 2004-2009
Table 9 Total Sales of Hot
Drinks by Sector: Total Volume 2004-2009
Table 10 Total Sales of Hot
Drinks by Sector: % Total Volume Growth 2004-2009
Table 11 Hot Drinks
Company Shares by Value 2005-2009
Table 12 Hot Drinks Brand Shares by
Value 2006-2009
Table 13 Penetration of Private Label by Sector
2005-2009
Table 14 Sales of Hot Drinks by Distribution Format: % Analysis
2004-2009
Table 15 Sales of Hot Drinks by Sector and Distribution Format:
% Analysis 2009
Table 16 Forecast Retail Vs Foodservice Sales of Hot
Drinks: % Volume Breakdown 2009-2014
Table 17 Forecast Retail Vs
Foodservice Sales of Hot Drinks: % Volume Growth 2009-2014
Table 18
Forecast Retail Sales of Hot Drinks by Sector: Volume 2009-2014
Table 19
Forecast Retail Sales of Hot Drinks by Sector: Value 2009-2014
Table 20
Forecast Retail Sales of Hot Drinks by Sector: % Volume Growth 2009-2014
Table 21 Forecast Retail Sales of Hot Drinks by Sector: % Value Growth
2009-2014
Table 22 Forecast Foodservice Sales of Hot Drinks by Sector:
Volume 2009-2014
Table 23 Forecast Foodservice Sales of Hot Drinks by
Sector: % Volume Growth 2009-2014
Table 24 Forecast Total Sales of Hot
Drinks by Sector: Total Volume 2009-2014
Table 25 Forecast Total Sales of
Hot Drinks by Sector: % Total Volume Growth 2009-2014
Appendix
Production/import/export Data
Table 26 Production of Black Tea
2003-2008
Definitions
Summary 1 Research Sources
Cay Isletmeleri
Genel Müdürlügü
Strategic Direction
Key Facts
Summary 2 Cay Isletmeleri Genel Müdürlügü: Key Facts
Summary 3 Cay Isletmeleri Genel Müdürlügü: Operational
Indicators
Company Background
Production
Summary 4 Cay Isletmeleri
Genel Müdürlügü: Production Statistics 2008
Competitive Positioning
Summary 5 Cay Isletmeleri Genel
Müdürlügü: Competitive Position 2009
Dogus Cay
Strategic Direction
Key Facts
Summary 6 Dogus Cay: Key Facts
Summary 7 Dogus Cay: Operational Indicators
Company Background
Production
Summary 8 Dogus Cay: Production Statistics 2008
Competitive
Positioning
Summary 9 Dogus Cay: Competitive Position 2009
Pinar
Süt Mamülleri Sanayi Ve Ticaret As
Strategic Direction
Key
Facts
Summary 10 Pinar Süt Mamülleri Sanayi ve Ticaret AS: Key
Facts
Summary 11 Pinar Süt Mamülleri Sanayi ve Ticaret AS:
Operational Indicators
Company Background
Production
Competitive
Positioning
Summary 12 Pinar Süt Mamülleri Sanayi ve Ticaret AS:
Competitive Position 2009
Ülker Gida Sanayi Ve Ticaret As
Strategic Direction
Key Facts
Summary 13 Ülker Gida Sanayi ve
Ticaret AS: Key Facts
Summary 14 Ülker Gida Sanayi ve Ticaret AS:
Operational Indicators
Company Background
Production
Competitive
Positioning
Summary 15 Ülker Gida Sanayi ve Ticaret AS: Competitive
Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 27 Fruit/Herbal Tea by Type: % Off-trade
Volume 2005-2009
Table 28 Retail Sales of Tea by Subsector: Volume
2004-2009
Table 29 Retail Sales of Tea by Subsector: Value 2004-2009
Table 30 Retail Sales of Tea by Subsector: % Volume Growth 2004-2009
Table
31 Retail Sales of Tea by Subsector: % Value Growth 2004-2009
Table 32 Tea
Company Shares 2005-2009
Table 33 Tea Brand Shares 2006-2009
Table 34
Forecast Retail Sales of Tea by Subsector: Volume 2009-2014
Table 35
Forecast Retail Sales of Tea by Subsector: Value 2009-2014
Table 36
Forecast Retail Sales of Tea by Subsector: % Volume Growth 2009-2014
Table
37 Forecast Retail Sales of Tea by Subsector: % Value Growth 2009-2014
