Abstract

Euromonitor International' s RTD Tea in Turkey report offers a comprehensive guide to the size and shape of the ready to drink market at a national level. It provides the latest retail sales data (2003-2008), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, or pricing issues. Forecasts to 2013 illustrate how the market is set to change.

Product coverage: Still RTD tea, Carbonated RTD tea

Data coverage: market sizes (historic and forecasts), company shares and brand shares

Why buy this report?
* Get a detailed picture of the RTD tea industry
* Pinpoint growth sectors and identify factors driving change
* Understand the competitive environment, the market’s major players and leading brands
* Use five-year forecasts to assess how the market is predicted to develop

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town and Santiago and a network of over 600 analysts worldwide, Euromonitor has a unique capability to develop reliable information resources to help drive informed strategic planning

Table of Contents

Rtd Tea in Turkey
Euromonitor International
February 2010
List of Contents and Tables
Executive Summary
Soft Drinks Registers Lower Growth in 2009 Than in the Review Period
Bottled Lemonade - the Rising Star of Fruit/vegetable Juice
Multinational Companies Remain the Leaders
Direct Selling Is the Leading Distribution Channel for Soft Drinks
Soft Drinks To See Positive Volume Growth Over the Forecast Period
Key Trends and Developments
Global Economic Crisis Leads To A Slowdown in the Rate of Growth
Consumer Demand Shifts Towards Cheaper Products in 2009
Rapid Urbanisation and High Proportion of Young People Stimulate Sales
Off-trade Growth Outperforms On-trade in 2009 in Most Categories
Small Grocery Retailers Loses Share To Supermarkets/hypermarkets and Discounters
Market Data
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2004-2009
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2004-2009
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2004-2009
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2004-2009
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2009
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2009
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2009
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2009
Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2004-2009
Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2004-2009
Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2004-2009
Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2004-2009
Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2005-2009
Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2006-2009
Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2005-2009
Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2006-2009
Table 17 Company Shares of Off-trade Soft Drinks by Value 2005-2009
Table 18 Brand Shares of Off-trade Soft Drinks by Value 2006-2009
Table 19 Penetration of Private Label (as sold) by Sector by Volume 2004-2009
Table 20 Penetration of Private Label by Sector by Value 2004-2009
Table 21 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2009
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2009-2014
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2009-2014
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2009-2014
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2009-2014
Table 26 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2009-2014
Table 27 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2009-2014
Table 28 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2009-2014
Table 29 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2009-2014
Appendix
Fountain Sales in Turkey
Market Data
Table 30 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2004-2009
Table 31 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2004-2009
Table 32 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2005-2009
Table 33 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2006-2009
Table 34 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2005-2009
Table 35 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2006-2009
Table 36 Company Shares of Concentrates (RTD) by Off-trade Volume 2005-2009
Table 37 Brand Shares of Concentrates (RTD) by Off-trade Volume 2006-2009
Table 38 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2009-2014
Table 39 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2009-2014
Definitions
Summary 1 Research Sources
Aroma Bursa Meyva Sulari Ve Gida San As
Strategic Direction
Key Facts
Summary 2 Aroma Bursa Meyva Sulari ve Gida San as: Key Facts
Summary 3 Aroma Bursa Meyva Sulari ve Gida San as: Operational Indicators
Company Background
Production
Summary 4 Aroma Bursa Meyva Sulari ve Gida San as: Production Statistics 2008
Competitive Positioning
Summary 5 Aroma Bursa Meyva Sulari ve Gida San as: Competitive Position 2009
Aytac Gida As
Strategic Direction
Key Facts
Summary 6 Aytac Gida AS: Key Facts
Summary 7 Aytac Gida AS: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 8 Aytac Gida AS: Competitive Position 2009
Dimes Gida San Ve Ticaret As
Strategic Direction
Key Facts
Summary 9 Dimes Gida San ve Ticaret AS: Key Facts
Summary 10 Dimes Gida San ve Ticaret AS: Operational Indicators
Company Background
Production
Summary 11 Dimes Gida San ve Ticaret AS: Production Statistics 2008
Competitive Positioning
Summary 12 Dimes Gida San ve Ticaret AS: Competitive Position 2009
Nazli Gida As
Strategic Direction
Key Facts
Summary 13 Nazli Gida AS: Key Facts
Summary 14 Nazli Gida AS: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 15 Nazli Gida AS: Competitive Position 2009
Pinar Süt Mamülleri Sanayi Ve Ticaret As
Strategic Direction
Key Facts
Summary 16 Pinar Süt Mamülleri Sanayi ve Ticaret AS: Key Facts
Summary 17 Pinar Süt Mamülleri Sanayi ve Ticaret AS: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 18 Pinar Süt Mamülleri Sanayi ve Ticaret AS: Competitive Position 2009
Ülker Gida Sanayi Ve Ticaret As
Strategic Direction
Key Facts
Summary 19 Ülker Gida Sanayi ve Ticaret AS: Key Facts
Summary 20 Ülker Gida Sanayi ve Ticaret AS: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 21 Ülker Gida Sanayi ve Ticaret AS: Competitive Position 2009
Headlines
Trends
Prospects
Category Data
Table 40 Off-trade Sales of RTD Tea by Subsector: Volume 2004-2009
Table 41 Off-trade Sales of RTD Tea by Subsector: Value 2004-2009
Table 42 Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2004-2009
Table 43 Off-trade Sales of RTD Tea by Subsector: % Value Growth 2004-2009
Table 44 Leading Flavours for RTD Tea: % Volume Breakdown 2006-2009
Table 45 Company Shares of RTD Tea by Off-trade Volume 2005-2009
Table 46 Brand Shares of RTD Tea by Off-trade Volume 2006-2009
Table 47 Company Shares of RTD Tea by Off-trade Value 2005-2009
Table 48 Brand Shares of RTD Tea by Off-trade Value 2006-2009
Table 49 Forecast Off-trade Sales of RTD Tea by Subsector: Volume 2009-2014
Table 50 Forecast Off-trade Sales of RTD Tea by Subsector: Value 2009-2014
Table 51 Forecast Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2009-2014
Table 52 Forecast Off-trade Sales of RTD Tea by Subsector: % Value Growth 2009-2014