Abstract
Euromonitor International' s Dairy Products in Turkey report offers a
comprehensive guide to the size and shape of the market at a national level.
It provides the latest retail sales data (2003-2008), allowing you to identify
the sectors driving growth. It identifies the leading companies, the leading
brands and offers strategic analysis of key factors influencing the market
- be they new product developments, distribution or pricing issues.
Forecasts to 2013 illustrate how the market is set to change
Product coverage: drinking milk, cheese, yoghurt and other dairy products
Data coverage: market sizes (historic and forecasts), company shares, brand
shares and distribution data
Why buy this report?
* Get a detailed picture of the dairy products
industry;
* Pinpoint growth sectors and identify factors driving
change;
* Understand the competitive environment, the market’s major
players and leading brands;
* Use five-year forecasts to assess how the
market is predicted to develop
Euromonitor International has over 30 years experience of publishing market
research reports, business reference books and online information systems.
With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape
Town and Santiago and a network of over 600 analysts worldwide, Euromonitor
International has a unique capability to develop reliable information
resources to help drive informed strategic planning
Table of Contents
Dairy Products in Turkey
Euromonitor International
January 2010
List of Contents and Tables
Executive Summary
Packaged Food Registers
Continued Positive Retail Value Growth in 2009
High Level of New Product
Development As Manufacturers Fight Crisis
Artisanal Accounts for Largest
Retail Value Share of Packaged Food
Supermarkets/hypermarkets and
Discounters Continue To Increase in Strength
Packaged Food Expected To
Register Positive Volume Growth Over the Forecast
Period
Key Trends
and Developments
Global Economic Crisis Results in Slight Slowdown in
Retail Value Growth in
2009
Fortified/functional Food Gains in
Popularity
Private Label Registers An Increase in Retail Value Share of
Packaged Food
Rapid Developments in Retailing
Artisanal Accounts for
Significant Retail Value Share of Packaged Food
Market Data
Table 1
Sales of Packaged Food by Sector: Volume 2004-2009
Table 2 Sales of
Packaged Food by Sector: Value 2004-2009
Table 3 Sales of Packaged Food by
Sector: % Volume Growth 2004-2009
Table 4 Sales of Packaged Food by
Sector: % Value Growth 2004-2009
Table 5 GBO Shares of Packaged Food
2004-2008
Table 6 NBO Shares of Packaged Food 2004-2008
Table 7 Brand
Shares of Packaged Food 2005-2008
Table 8 Penetration of Private Label by
Sector 2004-2008
Table 9 Sales of Packaged Food by Distribution Format: %
Analysis 2004-2009
Table 10 Sales of Packaged Food by Sector and
Distribution Format: % Analysis 2009
Table 11 Forecast Sales of Packaged
Food by Sector: Volume 2009-2014
Table 12 Forecast Sales of Packaged Food
by Sector: Value 2009-2014
Table 13 Forecast Sales of Packaged Food by
Sector: % Volume Growth 2009-2014
Table 14 Forecast Sales of Packaged Food
by Sector: % Value Growth 2009-2014
Foodservice - Key Trends and
Developments
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 15 Foodservice Sales of Packaged Food by
Sector: Volume 2004-2009
Table 16 Forecast Foodservice Sales of Packaged
Food by Sector: Volume 2009-2014
Impulse and Indulgence Products - Key
Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 17 Sales of Impulse and Indulgence
Products by Sector: Volume 2004-2009
Table 18 Sales of Impulse and
Indulgence Products by Sector: Value 2004-2009
Table 19 Sales of Impulse
and Indulgence Products by Sector: % Volume Growth 2004-2009
Table 20
Company Shares of Impulse and Indulgence Products 2004-2008
Table 21 Brand
Shares of Impulse and Indulgence Products 2005-2008
Table 22 Forecast
Sales of Impulse and Indulgence Products by Sector: Volume 2009-2014
Table
23 Forecast Sales of Impulse and Indulgence Products by Sector: Value
2009-2014
Table 24 Forecast Sales of Impulse and Indulgence Products by
Sector: % Volume Growth 2009-2014
Nutrition/staples - Key Trends and
Developments
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 25 Sales of Nutrition/Staples by Sector:
Volume 2004-2009
Table 26 Sales of Nutrition/Staples by Sector: Value
2004-2009
Table 27 Sales of Nutrition/Staples by Sector: % Volume Growth
2004-2009
Table 28 Company Shares of Nutrition/Staples 2004-2008
Table
29 Brand Shares of Nutrition/Staples 2005-2008
Table 30 Forecast Sales of
Nutrition/Staples by Sector: Volume 2009-2014
Table 31 Forecast Sales of
Nutrition/Staples by Sector: Value 2009-2014
Table 32 Forecast Sales of
Nutrition/Staples by Sector: % Volume Growth 2009-2014
Meal Solutions -
Key Trends and Developments
Headlines
Trends
Competitive
Landscape
Prospects
Sector Data
Table 33 Sales of Meal Solutions
by Sector: Volume 2004-2009
Table 34 Sales of Meal Solutions by Sector:
Value 2004-2009
Table 35 Sales of Meal Solutions by Sector: % Volume
Growth 2004-2009
Table 36 Company Shares of Meal Solutions 2004-2008
Table 37 Brand Shares of Meal Solutions 2005-2008
Table 38 Forecast Sales
of Meal Solutions by Sector: Volume 2009-2014
Table 39 Forecast Sales of
Meal Solutions by Sector: Value 2009-2014
Table 40 Forecast Sales of Meal
Solutions by Sector: % Volume Growth 2009-2014
Definitions
Summary 1
Research Sources
Aytac Gida As
Strategic Direction
Key Facts
Summary 2 Aytac Gida AS: Key Facts
Summary 3 Aytac Gida AS: Operational
Indicators
Company Background
Production
Competitive
Positioning
Summary 4 Aytac Gida AS: Competitive Position 2008
Caycuma
Sut Urunleri As
Strategic Direction
Key Facts
Summary 5 Caycuma
Suturunleri AS: Key Facts
Company Background
Production
Competitive Positioning
Eti Gida Sanayii Ve Ticaret As
Strategic
Direction
Key Facts
Summary 6 Eti Gida Sanayii ve Ticaret AS: Key
Facts
Summary 7 Eti Gida Sanayii ve Ticaret AS: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 8
Eti Gida Sanayii ve Ticaret AS: Competitive Position 2008
Izi Sut Gida
Mamulleri San Ve Tic As
Strategic Direction
Key Facts
Summary 9
Izi Sut Gida Mamulleri San ve Tic AS: Key Facts
Company Background
Production
Ozlem Et Mamulleri As
Strategic Direction
Key Facts
Summary 10 Ozlem Et Mamulleri AS: Key Facts
Company Background
Production
Competitive Positioning
Penguen Gida Sanayii As
Strategic Direction
Key Facts
Summary 11 Penguen Gida Sanayii AS: Key
Facts
Summary 12 Penguen Gida Sanayii AS: Operational Indicators
Company Background
Production
Summary 13 Penguen Gida Sanayii AS:
Production Statistics 2008
Competitive Positioning
Summary 14 Penguen
Gida Sanayii AS: Competitive Position 2008
Tat Konserve Sanayii As
Strategic Direction
Key Facts
Summary 15 Tat Konserve Sanayii AS: Key
Facts
Summary 16 Tat Konserve Sanayii AS: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 17
Tat Konserve Sanayii AS: Competitive Position 2008
Ülker Gida Sanayi
Ve Ticaret As
Strategic Direction
Key Facts
Summary 18 Ülker
Gida Sanayi ve Ticaret AS: Key Facts
Summary 19 Ülker Gida Sanayi ve
Ticaret AS: Operational Indicators
Company Background
Production
Summary 20 Ülker Gida Sanayi ve Ticaret AS: Production Statistics
2008
Competitive Positioning
Summary 21 Ülker Gida Sanayi ve
Ticaret AS: Competitive Position 2008
Yasar Holding As
Strategic
Direction
Key Facts
Summary 22 Yasar Holding AS: Key Facts
Summary
23 Yasar Holding AS: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 24 Yasar Holding AS:
Competitive Position 2008
Yonca Gida San As
Strategic Direction
Key Facts
Summary 25 Yonca Gida San AS: Key Facts
Company
Background
Production
Competitive Positioning
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 41
Sales of Drinking Milk Products by Subsector: Volume 2004-2009
Table 42
Sales of Drinking Milk Products by Subsector: Value 2004-2009
Table 43
Sales of Drinking Milk Products by Subsector: % Volume Growth 2004-2009
Table 44 Sales of Drinking Milk Products by Subsector: % Value Growth
2004-2009
Table 45 Milk by Type: % Value Breakdown 2007-2009
Table 46
Drinking Milk Products Company Shares 2004-2008
Table 47 Drinking Milk
Products Brand Shares 2005-2008
Table 48 Forecast Sales of Drinking Milk
Products Products by Subsector: Volume 2009-2014
Table 49 Forecast Sales
of Drinking Milk Products Products by Subsector: Value 2009-2014
Table 50
Forecast Sales of Drinking Milk Products Products by Subsector: % Volume
Growth 2009-2014
Table 51 Forecast Sales of Drinking Milk Products
Products by Subsector: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 52 Sales of
Cheese by Subsector: Volume 2004-2009
Table 53 Sales of Cheese by
Subsector: Value 2004-2009
Table 54 Sales of Cheese by Subsector: % Volume
Growth 2004-2009
Table 55 Sales of Cheese by Subsector: % Value Growth
2004-2009
Table 56 Spreadable Processed Cheese by Type: % Value Breakdown
2004-2009
Table 57 Cheese Company Shares 2004-2008
Table 58 Cheese
Brand Shares 2005-2008
Table 59 Forecast Sales of Cheese by Subsector:
Volume 2009-2014
Table 60 Forecast Sales of Cheese by Subsector: Value
2009-2014
Table 61 Forecast Sales of Cheese by Subsector: % Volume Growth
2009-2014
Table 62 Forecast Sales of Cheese by Subsector: % Value Growth
2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 63 Sales of Yoghurt by Subsector: Volume 2004-2009
Table 64 Sales of Yoghurt by Subsector: Value 2004-2009
Table 65 Sales of
Yoghurt by Subsector: % Volume Growth 2004-2009
Table 66 Sales of Yoghurt
by Subsector: % Value Growth 2004-2009
Table 67 Soy-based vs Dairy-based
Yoghurt % Breakdown 2009
Table 68 Leading Flavours for Fruited Spoonable
Yoghurt 2004-2009
Table 69 Leading Flavours for Flavoured Spoonable
Yoghurt 2004-2009
Table 70 Yoghurt Company Shares 2004-2008
Table 71
Yoghurt Brand Shares 2005-2008
Table 72 Forecast Sales of Yoghurt by
Subsector: Volume 2009-2014
Table 73 Forecast Sales of Yoghurt by
Subsector: Value 2009-2014
Table 74 Forecast Sales of Yoghurt by
Subsector: % Volume Growth 2009-2014
Table 75 Forecast Sales of Yoghurt by
Subsector: % Value Growth 2009-2014
Headlines
Trends
Competitive
Landscape
Prospects
Sector Data
Table 76 Sales of Other Dairy
Products by Subsector: Volume 2004-2009
Table 77 Sales of Other Dairy
Products by Subsector: Value 2004-2009
Table 78 Sales of Other Dairy
Products by Subsector: % Volume Growth 2004-2009
Table 79 Sales of Other
Dairy Products by Subsector: % Value Growth 2004-2009
Table 80 Chilled
Desserts by Type: % Value Breakdown 2005-2009
Table 81 Cream by Type: %
Value Breakdown 2004-2009
Table 82 Forecast Sales of Other Dairy Products
by Subsector: Volume 2009-2014
Table 83 Forecast Sales of Other Dairy
Products by Subsector: Value 2009-2014
Table 84 Forecast Sales of Other
Dairy Products by Subsector: % Volume Growth 2009-2014
Table 85 Forecast
Sales of Other Dairy Products by Subsector: % Value Growth 2009-2014
