Abstract

Euromonitor International' s Baby Food in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2003-2008), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2013 illustrate how the market is set to change.

Product Coverage: milk formula, prepared baby food, dried baby food and other baby food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the baby food industry;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town and Santiago and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning

Table of Contents

Baby Food in Turkey
Euromonitor International
January 2010
List of Contents and Tables
Executive Summary
Packaged Food Registers Continued Positive Retail Value Growth in 2009
High Level of New Product Development As Manufacturers Fight Crisis
Artisanal Accounts for Largest Retail Value Share of Packaged Food
Supermarkets/hypermarkets and Discounters Continue To Increase in Strength
Packaged Food Expected To Register Positive Volume Growth Over the Forecast
Period
Key Trends and Developments
Global Economic Crisis Results in Slight Slowdown in Retail Value Growth in
2009
Fortified/functional Food Gains in Popularity
Private Label Registers An Increase in Retail Value Share of Packaged Food
Rapid Developments in Retailing
Artisanal Accounts for Significant Retail Value Share of Packaged Food
Market Data
Table 1 Sales of Packaged Food by Sector: Volume 2004-2009
Table 2 Sales of Packaged Food by Sector: Value 2004-2009
Table 3 Sales of Packaged Food by Sector: % Volume Growth 2004-2009
Table 4 Sales of Packaged Food by Sector: % Value Growth 2004-2009
Table 5 GBO Shares of Packaged Food 2004-2008
Table 6 NBO Shares of Packaged Food 2004-2008
Table 7 Brand Shares of Packaged Food 2005-2008
Table 8 Penetration of Private Label by Sector 2004-2008
Table 9 Sales of Packaged Food by Distribution Format: % Analysis 2004-2009
Table 10 Sales of Packaged Food by Sector and Distribution Format: % Analysis 2009
Table 11 Forecast Sales of Packaged Food by Sector: Volume 2009-2014
Table 12 Forecast Sales of Packaged Food by Sector: Value 2009-2014
Table 13 Forecast Sales of Packaged Food by Sector: % Volume Growth 2009-2014
Table 14 Forecast Sales of Packaged Food by Sector: % Value Growth 2009-2014
Foodservice - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 15 Foodservice Sales of Packaged Food by Sector: Volume 2004-2009
Table 16 Forecast Foodservice Sales of Packaged Food by Sector: Volume 2009-2014
Impulse and Indulgence Products - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 17 Sales of Impulse and Indulgence Products by Sector: Volume 2004-2009
Table 18 Sales of Impulse and Indulgence Products by Sector: Value 2004-2009
Table 19 Sales of Impulse and Indulgence Products by Sector: % Volume Growth 2004-2009
Table 20 Company Shares of Impulse and Indulgence Products 2004-2008
Table 21 Brand Shares of Impulse and Indulgence Products 2005-2008
Table 22 Forecast Sales of Impulse and Indulgence Products by Sector: Volume 2009-2014
Table 23 Forecast Sales of Impulse and Indulgence Products by Sector: Value 2009-2014
Table 24 Forecast Sales of Impulse and Indulgence Products by Sector: % Volume Growth 2009-2014
Nutrition/staples - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 25 Sales of Nutrition/Staples by Sector: Volume 2004-2009
Table 26 Sales of Nutrition/Staples by Sector: Value 2004-2009
Table 27 Sales of Nutrition/Staples by Sector: % Volume Growth 2004-2009
Table 28 Company Shares of Nutrition/Staples 2004-2008
Table 29 Brand Shares of Nutrition/Staples 2005-2008
Table 30 Forecast Sales of Nutrition/Staples by Sector: Volume 2009-2014
Table 31 Forecast Sales of Nutrition/Staples by Sector: Value 2009-2014
Table 32 Forecast Sales of Nutrition/Staples by Sector: % Volume Growth 2009-2014
Meal Solutions - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 33 Sales of Meal Solutions by Sector: Volume 2004-2009
Table 34 Sales of Meal Solutions by Sector: Value 2004-2009
Table 35 Sales of Meal Solutions by Sector: % Volume Growth 2004-2009
Table 36 Company Shares of Meal Solutions 2004-2008
Table 37 Brand Shares of Meal Solutions 2005-2008
Table 38 Forecast Sales of Meal Solutions by Sector: Volume 2009-2014
Table 39 Forecast Sales of Meal Solutions by Sector: Value 2009-2014
Table 40 Forecast Sales of Meal Solutions by Sector: % Volume Growth 2009-2014
Definitions
Summary 1 Research Sources
Aytac Gida As
Strategic Direction
Key Facts
Summary 2 Aytac Gida AS: Key Facts
Summary 3 Aytac Gida AS: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 Aytac Gida AS: Competitive Position 2008
Caycuma Sut Urunleri As
Strategic Direction
Key Facts
Summary 5 Caycuma Suturunleri AS: Key Facts
Company Background
Production
Competitive Positioning
Eti Gida Sanayii Ve Ticaret As
Strategic Direction
Key Facts
Summary 6 Eti Gida Sanayii ve Ticaret AS: Key Facts
Summary 7 Eti Gida Sanayii ve Ticaret AS: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 8 Eti Gida Sanayii ve Ticaret AS: Competitive Position 2008
Izi Sut Gida Mamulleri San Ve Tic As
Strategic Direction
Key Facts
Summary 9 Izi Sut Gida Mamulleri San ve Tic AS: Key Facts
Company Background
Production
Ozlem Et Mamulleri As
Strategic Direction
Key Facts
Summary 10 Ozlem Et Mamulleri AS: Key Facts
Company Background
Production
Competitive Positioning
Penguen Gida Sanayii As
Strategic Direction
Key Facts
Summary 11 Penguen Gida Sanayii AS: Key Facts
Summary 12 Penguen Gida Sanayii AS: Operational Indicators
Company Background
Production
Summary 13 Penguen Gida Sanayii AS: Production Statistics 2008
Competitive Positioning
Summary 14 Penguen Gida Sanayii AS: Competitive Position 2008
Tat Konserve Sanayii As
Strategic Direction
Key Facts
Summary 15 Tat Konserve Sanayii AS: Key Facts
Summary 16 Tat Konserve Sanayii AS: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 17 Tat Konserve Sanayii AS: Competitive Position 2008
Ülker Gida Sanayi Ve Ticaret As
Strategic Direction
Key Facts
Summary 18 Ülker Gida Sanayi ve Ticaret AS: Key Facts
Summary 19 Ülker Gida Sanayi ve Ticaret AS: Operational Indicators
Company Background
Production
Summary 20 Ülker Gida Sanayi ve Ticaret AS: Production Statistics 2008
Competitive Positioning
Summary 21 Ülker Gida Sanayi ve Ticaret AS: Competitive Position 2008
Yasar Holding As
Strategic Direction
Key Facts
Summary 22 Yasar Holding AS: Key Facts
Summary 23 Yasar Holding AS: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 24 Yasar Holding AS: Competitive Position 2008
Yonca Gida San As
Strategic Direction
Key Facts
Summary 25 Yonca Gida San AS: Key Facts
Company Background
Production
Competitive Positioning
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 41 Sales of Baby Food by Subsector: Volume 2004-2009
Table 42 Sales of Baby Food by Subsector: Value 2004-2009
Table 43 Sales of Baby Food by Subsector: % Volume Growth 2004-2009
Table 44 Sales of Baby Food by Subsector: % Value Growth 2004-2009
Table 45 Soy-based Vs Dairy-based Hypoallergenic Drinking Milk Products Formula % Breakdown 2009
Table 46 Baby Food Company Shares 2004-2008
Table 47 Baby Food Brand Shares 2005-2008
Table 48 Sales of Baby Food by Distribution Format: % Analysis 2004-2009
Table 49 Forecast Sales of Baby Food by Subsector: Volume 2009-2014
Table 50 Forecast Sales of Baby Food by Subsector: Value 2009-2014
Table 51 Forecast Sales of Baby Food by Subsector: % Volume Growth 2009-2014
Table 52 Forecast Sales of Baby Food by Subsector: % Value Growth 2009-2014