Abstract

Introduction

This databook provides key data and information on the canned food market in Colombia. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on: canned meat,canned fish/seafood,canned fruit, canned vegetables, canned ready meals, canned pasta&noodles and canned desserts

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

The market for canned food in Colombia increased at a compound annual growth rate of 4.6% between 2003 and 2008.

The Canned meat products category led the canned food market in Colombia, accounting for a share of 74.5%.

Leading players in Colombia canned food market include Inver Alimenticias Noel S.A., Incolcar S.A. and Industria Colombiana De Carne SA.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the canned food market in Colombia

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

Table of Contents

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: canned food 2
Summary category level: canned fish/seafood 3
Summary category level: canned fruit 4
Summary category level: canned meat products 5
Summary category level: canned ready meals 6
Summary category level: canned desserts 7
Summary category level: canned vegetables 8
Summary category level: canned pasta & noodles 9
Chapter 2 Introduction 10
What is this report about? 10
How to use this report 10
Market definition 11
Chapter 3 Market Overview 27
Value analysis (Colombian Peso), 2003−08 27
Value analysis (Colombian Peso), 2008−13 28
Value analysis (US dollars), 2003−08 30
Value analysis (US dollars), 2008−13 31
Volume analysis, 2003−08 33
Volume analysis, 2008−13 34
Company and brand share analysis 36
Distribution analysis 45
Expenditure and consumption per capita 47
Chapter 4 Category Analysis: Canned Fish/Seafood 53
Value analysis (Colombian Peso), 2003−08 53
Value analysis (Colombian Peso), 2008−13 54
Value analysis (US dollars), 2003−08 56
Value analysis (US dollars), 2008−13 56
Volume analysis, 2003−08 58
Volume analysis, 2008−13 59
Company and brand share analysis 61
Distribution analysis 64
Expenditure and consumption per capita 66
Chapter 5 Category Analysis: Canned Fruit 69
Value analysis (Colombian Peso), 2003−08 69
Value analysis (Colombian Peso), 2008−13 70
Value analysis (US dollars), 2003−08 72
Value analysis (US dollars), 2008−13 73
Volume analysis, 2003−08 75
Volume analysis, 2008−13 76
Company and brand share analysis 78
Distribution analysis 83
Expenditure and consumption per capita 85
Chapter 6 Category Analysis: Canned Meat Products 89
Value analysis (Colombian Peso), 2003−08 89
Value analysis (Colombian Peso), 2008−13 90
Value analysis (US dollars), 2003−08 92
Value analysis (US dollars), 2008−13 92
Volume analysis, 2003−08 94
Volume analysis, 2008−13 95
Company and brand share analysis 97
Distribution analysis 100
Expenditure and consumption per capita 102
Chapter 7 Category Analysis: Canned Ready Meals 105
Value analysis (Colombian Peso), 2003−08 105
Value analysis (Colombian Peso), 2008−13 106
Value analysis (US dollars), 2003−08 108
Value analysis (US dollars), 2008−13 109
Volume analysis, 2003−08 111
Volume analysis, 2008−13 112
Company and brand share analysis 114
Distribution analysis 116
Expenditure and consumption per capita 118
Chapter 8 Category Analysis: Canned Desserts 124
Value analysis (Colombian Peso), 2003−08 124
Value analysis (Colombian Peso), 2008−13 125
Value analysis (US dollars), 2003−08 126
Value analysis (US dollars), 2008−13 126
Volume analysis, 2003−08 127
Volume analysis, 2008−13 128
Company and brand share analysis 129
Distribution analysis 131
Expenditure and consumption per capita 133
Chapter 9 Category Analysis: Canned Vegetables 136
Value analysis (Colombian Peso), 2003−08 136
Value analysis (Colombian Peso), 2008−13 137
Value analysis (US dollars), 2003−08 139
Value analysis (US dollars), 2008−13 140
Volume analysis, 2003−08 142
Volume analysis, 2008−13 143
Company and brand share analysis 145
Distribution analysis 148
Expenditure and consumption per capita 150
Chapter 10 Category Analysis: Canned Pasta & Noodles 156
Value analysis (Colombian Peso), 2003−08 156
Value analysis (Colombian Peso), 2008−13 157
Value analysis (US dollars), 2003−08 158
Value analysis (US dollars), 2008−13 158
Volume analysis, 2003−08 159
Volume analysis, 2008−13 160
Company and brand share analysis 161
Distribution analysis 165
Expenditure and consumption per capita 167
Chapter 11 Country Comparison 170
Value 170
Volume 174
Market share 178
Chapter 12 New Product Development 179
Product launches over time 179
Recent product launches 181
Chapter 13 Macroeconomic Profile 182
Macroeconomic indicators 182
Chapter 14 Research Methodology 187
Methodology overview 187
Secondary research 188
Market modeling 189
Creating an initial data model 189
Revising the initial data model 189
Creating a final estimate 190
Creating demographic value splits 190
Primary research 190
Data finalization 191
Ongoing research 191
Chapter 15 APPENDIX 192
Future readings 192
How to contact experts in your industry 192
Disclaimer 192

LIST OF FIGURES
Figure 1: Canned food, Colombia, value by category (COPm), 2003−13 29
Figure 2: Canned food, Colombia, category growth comparison, by value, 2003−13 32
Figure 3: Canned food, Colombia, volume by category (kg, million), 2003−13 35
Figure 4: Canned food, Colombia, category growth comparison, by volume, 2003−13 35
Figure 5: Canned food, Colombia, company share by value (%), 2007−08 40
Figure 6: Canned food, Colombia, distribution channels by value (%), 2007−08 46
Figure 7: Canned fish/seafood, Colombia, value by segment (COPm), 2003−13 55
Figure 8: Canned fish/seafood, Colombia, category growth comparison, by value, 2003−13 57
Figure 9: Canned fish/seafood, Colombia, volume by segment (kg, million), 2003−13 60
Figure 10: Canned fish/seafood, Colombia, category growth comparison, by volume, 2003−13 60
Figure 11: Canned fish/seafood, Colombia, company share by value (%), 2007−08 62
Figure 12: Canned fish/seafood, Colombia, distribution channels by value (%), 2007−08 65
Figure 13: Canned fruit, Colombia, value by segment (COPm), 2003−13 71
Figure 14: Canned fruit, Colombia, category growth comparison, by value, 2003−13 74
Figure 15: Canned fruit, Colombia, volume by segment (kg, million), 2003−13 77
Figure 16: Canned fruit, Colombia, category growth comparison, by volume, 2003−13 77
Figure 17: Canned fruit, Colombia, company share by value (%), 2007−08 80
Figure 18: Canned fruit, Colombia, distribution channels by value (%), 2007−08 84
Figure 19: Canned meat products, Colombia, value by segment (COPm), 2003−13 91
Figure 20: Canned meat products, Colombia, category growth comparison, by value, 2003−13 93
Figure 21: Canned meat products, Colombia, volume by segment (kg, million), 2003−13 96
Figure 22: Canned meat products, Colombia, category growth comparison, by volume, 2003−13 96
Figure 23: Canned meat products, Colombia, company share by value (%), 2007−08 98
Figure 24: Canned meat products, Colombia, distribution channels by value (%), 2007−08 101
Figure 25: Canned ready meals, Colombia, value by segment (COPm), 2003−13 107
Figure 26: Canned ready meals, Colombia, category growth comparison, by value, 2003−13 110
Figure 27: Canned ready meals, Colombia, volume by segment (kg, million), 2003−13 113
Figure 28: Canned ready meals, Colombia, category growth comparison, by volume, 2003−13 113
Figure 29: Canned ready meals, Colombia, distribution channels by value (%), 2007−08 117
Figure 30: Canned desserts, Colombia, value (COPm), 2003−13 125
Figure 31: Canned desserts, Colombia, volume (kg, million), 2003−13 128
Figure 32: Canned desserts, Colombia, distribution channels by value (%), 2007−08 132
Figure 33: Canned vegetables, Colombia, value by segment (COPm), 2003−13 138
Figure 34: Canned vegetables, Colombia, category growth comparison, by value, 2003−13 141
Figure 35: Canned vegetables, Colombia, volume by segment (kg, million), 2003−13 144
Figure 36: Canned vegetables, Colombia, category growth comparison, by volume, 2003−13 144
Figure 37: Canned vegetables, Colombia, company share by value (%), 2007−08 146
Figure 38: Canned vegetables, Colombia, distribution channels by value (%), 2007−08 149
Figure 39: Canned pasta & noodles, Colombia, value (COPm), 2003−13 157
Figure 40: Canned pasta & noodles, Colombia, volume (kg, million), 2003−13 160
Figure 41: Canned pasta & noodles, Colombia, company share by value (%), 2007−08 163
Figure 42: Canned pasta & noodles, Colombia, distribution channels by value (%), 2007−08 166
Figure 43: Global canned food market split (value terms, 2008), top five countries 171
Figure 44: Global canned food market value, 2003-08, top five countries 173
Figure 45: Global canned food market split (volume terms, 2008), top five countries 175
Figure 46: Global canned food market volume, 2003-08, top five countries 177
Figure 47: Annual data review process 188

LIST OF TABLES
Table 1: Canned food category definitions 12
Table 2: Canned food distribution channels 13
Table 3: Canned food, Colombia, value by category (COPm), 2003−08 27
Table 4: Canned food, Colombia, value forecast by category (COPm), 2008−13 28
Table 5: Canned food, Colombia, value by category ($m), 2003−08 30
Table 6: Canned food, Colombia, value forecast by category ($m), 2008−13 31
Table 7: Canned food, Colombia, volume by category (kg, million), 2003−08 33
Table 8: Canned food, Colombia, volume forecast by category (kg, million), 2008−13 34
Table 9: Canned food, Colombia, brand share by value (%), 2007−08 36
Table 10: Canned food, Colombia, value by brand (COPm), 2007−08 38
Table 11: Canned food, Colombia, company share by value (%), 2007−08 41
Table 12: Canned food, Colombia, value by company (COPm), 2007−08 43
Table 13: Canned food, Colombia, distribution channels by value (%), 2007−08 45
Table 14: Canned food, Colombia, value by distribution channel (COPm), 2007−08 45
Table 15: Canned food, Colombia, expenditure per capita (COP), 2003−08 47
Table 16: Canned food, Colombia, forecast expenditure per capita (COP), 2008−13 48
Table 17: Canned food, Colombia, expenditure per capita ($), 2003−08 49
Table 18: Canned food, Colombia, forecast expenditure per capita ($), 2008−13 50
Table 19: Canned food, Colombia, consumption per capita (kg), 2003−08 51
Table 20: Canned food, Colombia, forecast consumption per capita (kg), 2008−13 52
Table 21: Canned fish/seafood, Colombia, value by segment (COPm), 2003−08 53
Table 22: Canned fish/seafood, Colombia, value forecast by segment (COPm), 2008−13 54
Table 23: Canned fish/seafood, Colombia, value by segment ($m), 2003−08 56
Table 24: Canned fish/seafood, Colombia, value forecast by segment ($m), 2008−13 56
Table 25: Canned fish/seafood, Colombia, volume by segment (kg, million), 2003−08 58
Table 26: Canned fish/seafood, Colombia, volume forecast by segment (kg, million), 2008−13 59
Table 27: Canned fish/seafood, Colombia, brand share by value (%), 2007−08 61
Table 28: Canned fish/seafood, Colombia, value by brand (COPm), 2007−08 61
Table 29: Canned fish/seafood, Colombia, company share by value (%), 2007−08 63
Table 30: Canned fish/seafood, Colombia, value by company (COPm), 2007−08 63
Table 31: Canned fish/seafood, Colombia, distribution channels by value (%), 2007−08 64
Table 32: Canned fish/seafood, Colombia, value by distribution channel (COPm), 2007−08 64
Table 33: Canned fish/seafood, Colombia, expenditure per capita (COP), 2003−08 66
Table 34: Canned fish/seafood, Colombia, forecast expenditure per capita (COP), 2008−13 66
Table 35: Canned fish/seafood, Colombia, expenditure per capita ($), 2003−08 67
Table 36: Canned fish/seafood, Colombia, forecast expenditure per capita ($), 2008−13 67
Table 37: Canned fish/seafood, Colombia, consumption per capita (kg), 2003−08 68
Table 38: Canned fish/seafood, Colombia, forecast consumption per capita (kg), 2008−13 68
Table 39: Canned fruit, Colombia, value by segment (COPm), 2003−08 69
Table 40: Canned fruit, Colombia, value forecast by segment (COPm), 2008−13 70
Table 41: Canned fruit, Colombia, value by segment ($m), 2003−08 72
Table 42: Canned fruit, Colombia, value forecast by segment ($m), 2008−13 73
Table 43: Canned fruit, Colombia, volume by segment (kg, million), 2003−08 75
Table 44: Canned fruit, Colombia, volume forecast by segment (kg, million), 2008−13 76
Table 45: Canned fruit, Colombia, brand share by value (%), 2007−08 78
Table 46: Canned fruit, Colombia, value by brand (COPm), 2007−08 79
Table 47: Canned fruit, Colombia, company share by value (%), 2007−08 81
Table 48: Canned fruit, Colombia, value by company (COPm), 2007−08 82
Table 49: Canned fruit, Colombia, distribution channels by value (%), 2007−08 83
Table 50: Canned fruit, Colombia, value by distribution channel (COPm), 2007−08 83
Table 51: Canned fruit, Colombia, expenditure per capita (COP), 2003−08 85
Table 52: Canned fruit, Colombia, forecast expenditure per capita (COP), 2008−13 86
Table 53: Canned fruit, Colombia, expenditure per capita ($), 2003−08 86
Table 54: Canned fruit, Colombia, forecast expenditure per capita ($), 2008−13 87
Table 55: Canned fruit, Colombia, consumption per capita (kg), 2003−08 87
Table 56: Canned fruit, Colombia, forecast consumption per capita (kg), 2008−13 88
Table 57: Canned meat products, Colombia, value by segment (COPm), 2003−08 89
Table 58: Canned meat products, Colombia, value forecast by segment (COPm), 2008−13 90
Table 59: Canned meat products, Colombia, value by segment ($m), 2003−08 92
Table 60: Canned meat products, Colombia, value forecast by segment ($m), 2008−13 92
Table 61: Canned meat products, Colombia, volume by segment (kg, million), 2003−08 94
Table 62: Canned meat products, Colombia, volume forecast by segment (kg, million), 2008−13 95
Table 63: Canned meat products, Colombia, brand share by value (%), 2007−08 97
Table 64: Canned meat products, Colombia, value by brand (COPm), 2007−08 97
Table 65: Canned meat products, Colombia, company share by value (%), 2007−08 99
Table 66: Canned meat products, Colombia, value by company (COPm), 2007−08 99
Table 67: Canned meat products, Colombia, distribution channels by value (%), 2007−08 100
Table 68: Canned meat products, Colombia, value by distribution channel (COPm), 2007−08 100
Table 69: Canned meat products, Colombia, expenditure per capita (COP), 2003−08 102
Table 70: Canned meat products, Colombia, forecast expenditure per capita (COP), 2008−13 102
Table 71: Canned meat products, Colombia, expenditure per capita ($), 2003−08 103
Table 72: Canned meat products, Colombia, forecast expenditure per capita ($), 2008−13 103
Table 73: Canned meat products, Colombia, consumption per capita (kg), 2003−08 104
Table 74: Canned meat products, Colombia, forecast consumption per capita (kg), 2008−13 104
Table 75: Canned ready meals, Colombia, value by segment (COPm), 2003−08 105
Table 76: Canned ready meals, Colombia, value forecast by segment (COPm), 2008−13 106
Table 77: Canned ready meals, Colombia, value by segment ($m), 2003−08 108
Table 78: Canned ready meals, Colombia, value forecast by segment ($m), 2008−13 109
Table 79: Canned ready meals, Colombia, volume by segment (kg, million), 2003−08 111
Table 80: Canned ready meals, Colombia, volume forecast by segment (kg, million), 2008−13 112
Table 81: Canned ready meals, Colombia, brand share by value (%), 2007−08 114
Table 82: Canned ready meals, Colombia, value by brand (COPm), 2007−08 114
Table 83: Canned ready meals, Colombia, company share by value (%), 2007−08 115
Table 84: Canned ready meals, Colombia, value by company (COPm), 2007−08 115
Table 85: Canned ready meals, Colombia, distribution channels by value (%), 2007−08 116
Table 86: Canned ready meals, Colombia, value by distribution channel (COPm), 2007−08 116
Table 87: Canned ready meals, Colombia, expenditure per capita (COP), 2003−08 118
Table 88: Canned ready meals, Colombia, forecast expenditure per capita (COP), 2008−13 119
Table 89: Canned ready meals, Colombia, expenditure per capita ($), 2003−08 120
Table 90: Canned ready meals, Colombia, forecast expenditure per capita ($), 2008−13 121
Table 91: Canned ready meals, Colombia, consumption per capita (kg), 2003−08 122
Table 92: Canned ready meals, Colombia, forecast consumption per capita (kg), 2008−13 123
Table 93: Canned desserts, Colombia, value (COPm), 2003−08 124
Table 94: Canned desserts, Colombia, value forecast (COPm), 2008−13 125
Table 95: Canned desserts, Colombia, value ($m), 2003−08 126
Table 96: Canned desserts, Colombia, value forecast ($m), 2008−13 126
Table 97: Canned desserts, Colombia, volume (kg, million), 2003−08 127
Table 98: Canned desserts, Colombia, volume forecast (kg, million), 2008−13 128
Table 99: Canned desserts, Colombia, brand share by value (%), 2007−08 129
Table 100: Canned desserts, Colombia, value by brand (COPm), 2007−08 129
Table 101: Canned desserts, Colombia, company share by value (%), 2007−08 130
Table 102: Canned desserts, Colombia, value by company (COPm), 2007−08 130
Table 103: Canned desserts, Colombia, distribution channels by value (%), 2007−08 131
Table 104: Canned desserts, Colombia, value by distribution channel (COPm), 2007−08 131
Table 105: Canned desserts, Colombia, expenditure per capita (COP), 2003−08 133
Table 106: Canned desserts, Colombia, forecast expenditure per capita (COP), 2008−13 133
Table 107: Canned desserts, Colombia, expenditure per capita ($), 2003−08 134
Table 108: Canned desserts, Colombia, forecast expenditure per capita ($), 2008−13 134
Table 109: Canned desserts, Colombia, consumption per capita (kg), 2003−08 135
Table 110: Canned desserts, Colombia, forecast consumption per capita (kg), 2008−13 135
Table 111: Canned vegetables, Colombia, value by segment (COPm), 2003−08 136
Table 112: Canned vegetables, Colombia, value forecast by segment (COPm), 2008−13 137
Table 113: Canned vegetables, Colombia, value by segment ($m), 2003−08 139
Table 114: Canned vegetables, Colombia, value forecast by segment ($m), 2008−13 140
Table 115: Canned vegetables, Colombia, volume by segment (kg, million), 2003−08 142
Table 116: Canned vegetables, Colombia, volume forecast by segment (kg, million), 2008−13 143
Table 117: Canned vegetables, Colombia, brand share by value (%), 2007−08 145
Table 118: Canned vegetables, Colombia, value by brand (COPm), 2007−08 145
Table 119: Canned vegetables, Colombia, company share by value (%), 2007−08 147
Table 120: Canned vegetables, Colombia, value by company (COPm), 2007−08 147
Table 121: Canned vegetables, Colombia, distribution channels by value (%), 2007−08 148
Table 122: Canned vegetables, Colombia, value by distribution channel (COPm), 2007−08 148
Table 123: Canned vegetables, Colombia, expenditure per capita (COP), 2003−08 150
Table 124: Canned vegetables, Colombia, forecast expenditure per capita (COP), 2008−13 151
Table 125: Canned vegetables, Colombia, expenditure per capita ($), 2003−08 152
Table 126: Canned vegetables, Colombia, forecast expenditure per capita ($), 2008−13 153
Table 127: Canned vegetables, Colombia, consumption per capita (kg), 2003−08 154
Table 128: Canned vegetables, Colombia, forecast consumption per capita (kg), 2008−13 155
Table 129: Canned pasta & noodles, Colombia, value (COPm), 2003−08 156
Table 130: Canned pasta & noodles, Colombia, value forecast (COPm), 2008−13 157
Table 131: Canned pasta & noodles, Colombia, value ($m), 2003−08 158
Table 132: Canned pasta & noodles, Colombia, value forecast ($m), 2008−13 158
Table 133: Canned pasta & noodles, Colombia, volume (kg, million), 2003−08 159
Table 134: Canned pasta & noodles, Colombia, volume forecast (kg, million), 2008−13 160
Table 135: Canned pasta & noodles, Colombia, brand share by value (%), 2007−08 161
Table 136: Canned pasta & noodles, Colombia, value by brand (COPm), 2007−08 162
Table 137: Canned pasta & noodles, Colombia, company share by value (%), 2007−08 164
Table 138: Canned pasta & noodles, Colombia, value by company (COPm), 2007−08 164
Table 139: Canned pasta & noodles, Colombia, distribution channels by value (%), 2007−08 165
Table 140: Canned pasta & noodles, Colombia, value by distribution channel (COPm), 2007−08 165
Table 141: Canned pasta & noodles, Colombia, expenditure per capita (COP), 2003−08 167
Table 142: Canned pasta & noodles, Colombia, forecast expenditure per capita (COP), 2008−13 167
Table 143: Canned pasta & noodles, Colombia, expenditure per capita ($), 2003−08 168
Table 144: Canned pasta & noodles, Colombia, forecast expenditure per capita ($), 2008−13 168
Table 145: Canned pasta & noodles, Colombia, consumption per capita (kg), 2003−08 169
Table 146: Canned pasta & noodles, Colombia, forecast consumption per capita (kg), 2008−13 169
Table 147: Global canned food market value, 2008 170
Table 148: Global canned food market split (value terms ($m), 2008), top five countries 173
Table 149: Global canned food market volume, 2008 174
Table 150: Global canned food market split (volume terms, 2008), top five countries 177
Table 151: Leading players, top five countries 178
Table 152: Colombia canned food new product launches reports, by company (top five companies), 2009 179
Table 153: Colombia canned food new product launches SKUs, by company (top five companies), 2009 179
Table 154: Colombia canned food new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 180
Table 155: Colombia canned food new product launches (reports), by ingredients (top 10 ingredients), 2009 180
Table 156: Colombia canned food new product launches (reports), by package tags or claims (top 10 claims), 2009 181
Table 157: Colombia canned food new product launches - recent five launches (2009) 181
Table 158: Colombia population, by age group, 2003−08 (millions) 182
Table 159: Colombia population forecast, by age group, 2008−13 (millions) 183
Table 160: Colombia population, by gender, 2003−08 (millions) 183
Table 161: Colombia population forecast, by gender, 2008−13 (millions) 184
Table 162: Colombia nominal GDP, 2003−08 (COPbn, nominal prices) 184
Table 163: Colombia nominal GDP forecast, 2008−13 (COPbn, nominal prices) 184
Table 164: Colombia real GDP, 2003−08 (COPbn, 2000 prices) 185
Table 165: Colombia real GDP forecast, 2008−13 (COPbn, 2000 prices) 185
Table 166: Colombia real GDP, 2003−08 ($bn, 2000 prices) 185
Table 167: Colombia real GDP forecast, 2008−13 ($bn, 2000 prices) 186
Table 168: Colombia consumer price index, 2003−08 (2000=100) 186
Table 169: Colombia consumer price index, 2008−13 (2000=100) 186