Abstract
Introduction
This databook provides key data and information on the bakery and cereals
market in Spain. This report is a comprehensive resource for market, category
and segment level data including value, volume, distribution share and company
& brand share. This report also provides expenditure and consumption data for
the historic and forecast periods.
Scope
*Contains information on :bread & rolls, breakfast cereals, cookies (sweet
biscuits), cakes & pastries, crackers (savory biscuits) and morning goods
*Market,category and segment level information on value, volume, and
expenditure & consumption, with historic (2003-2008) and forecast (2009-2013)
data
*Category level company and brand share as well as distribution share
information for 2007 and 2008
*Review of the top two companies within the bakery and cereals market,
including company overview, key facts and business description
Highlights
The market for bakery and cereals in Spain increased at a compound annual
growth rate of 1.6% between 2003 and 2008.
The bread & rolls category led the bakery and cereals market in Spain,
accounting for a share of 66.8%.
Leading players in Spanish bakery and cereals market include Grupo Bimbo S.A.
de C.V., Kraft Foods, Inc. and Panrico Group.
Reasons to Purchase
*Develop business strategies by understanding the quantitative trends within
the bakery and cereals market in Spain
*Design effective marketing and sales strategies by identifying key market
categories and segments
*Identify key players within the market to plan lucrative M&A, partnerships
and agreements
Table of Contents
TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level:
bakery and cereals 2
Summary category level: bread & rolls 3
Summary
category level: breakfast cereals 4
Summary category level: cakes &
pastries 5
Summary category level: cookies (sweet biscuits) 6
Summary
category level: crackers (savory biscuits) 7
Summary category level:
morning goods 8
Chapter 2 Introduction 9
What is this report about?
9
How to use this report 9
Market definition 10
Chapter 3 Market
Overview 27
Value analysis (Euro), 2003−08 27
Value analysis
(Euro), 2008−13 28
Value analysis (US dollars), 2003−08 30
Value analysis (US dollars), 2008−13 31
Volume analysis,
2003−08 33
Volume analysis, 2008−13 34
Company and brand
share analysis 37
Distribution analysis 42
Expenditure and consumption
per capita 44
Chapter 4 Leading Company Profiles 50
Grupo Bimbo S.A.
de C.V. 50
Kraft Foods, Inc. 52
Chapter 5 ategory Analysis: Bread &
Rolls 54
Value analysis (Euro), 2003−08 54
Value analysis
(Euro), 2008−13 55
Value analysis (US dollars), 2003−08 57
Value analysis (US dollars), 2008−13 57
Volume analysis,
2003−08 59
Volume analysis, 2008−13 60
Company and brand
share analysis 63
Distribution analysis 66
Expenditure and consumption
per capita 68
Chapter 6 Category Analysis: Breakfast Cereals 71
Value
analysis (Euro), 2003−08 71
Value analysis (Euro), 2008−13
72
Value analysis (US dollars), 2003−08 74
Value analysis (US
dollars), 2008−13 74
Volume analysis, 2003−08 76
Volume
analysis, 2008−13 77
Company and brand share analysis 79
Distribution analysis 82
Expenditure and consumption per capita 84
Chapter 7 Category Analysis: Cakes & Pastries 87
Value analysis (Euro),
2003−08 87
Value analysis (Euro), 2008−13 88
Value
analysis (US dollars), 2003−08 90
Value analysis (US dollars),
2008−13 90
Volume analysis, 2003−08 92
Volume analysis,
2008−13 93
Company and brand share analysis 95
Distribution
analysis 98
Expenditure and consumption per capita 100
Chapter 8
Category Analysis: Cookies (Sweet Biscuits) 103
Value analysis (Euro),
2003−08 103
Value analysis (Euro), 2008−13 105
Value
analysis (US dollars), 2003−08 107
Value analysis (US dollars),
2008−13 108
Volume analysis, 2003−08 110
Volume analysis,
2008−13 111
Company and brand share analysis 114
Distribution
analysis 116
Expenditure and consumption per capita 118
Chapter 9
Category Analysis: Crackers (Savory Biscuits) 124
Value analysis (Euro),
2003−08 124
Value analysis (Euro), 2008−13 125
Value
analysis (US dollars), 2003−08 127
Value analysis (US dollars),
2008−13 128
Volume analysis, 2003−08 130
Volume analysis,
2008−13 131
Company and brand share analysis 133
Distribution
analysis 137
Expenditure and consumption per capita 139
Chapter 10
Category Analysis: Morning Goods 143
Value analysis (Euro), 2003−08
143
Value analysis (Euro), 2008−13 144
Value analysis (US
dollars), 2003−08 146
Value analysis (US dollars), 2008−13
146
Volume analysis, 2003−08 148
Volume analysis, 2008−13
149
Company and brand share analysis 151
Distribution analysis 154
Expenditure and consumption per capita 156
Chapter 11 Country Comparison
159
Value 159
Volume 163
Market share 167
Chapter 12 PESTLE
Analysis 168
Summary 168
Political analysis 169
Economic analysis
172
Social analysis 177
Technological analysis 181
Legal analysis
185
Environmental analysis 188
Chapter 13 New Product Development
192
Product launches over time 192
Recent product launches 194
Chapter 14 Macroeconomic Profile 195
Macroeconomic indicators 195
Chapter 15 Research Methodology 200
Methodology overview 200
Secondary
research 201
Market modeling 202
Creating an initial data model
202
Revising the initial data model 202
Creating a final estimate
203
Creating demographic value splits 203
Primary research 203
Data finalization 204
Ongoing research 204
Chapter 16 APPENDIX 205
Future readings 205
How to contact experts in your industry 205
Disclaimer 205
LIST OF FIGURES
Figure 1: Bakery and cereals,
Spain, value by category (€m), 2003−13 29
Figure 2: Bakery and
cereals, Spain, category growth comparison, by value, 2003−13 32
Figure 3: Bakery and cereals, Spain, volume by category (kg, million),
2003−13 35
Figure 4: Bakery and cereals, Spain, category growth
comparison, by volume, 2003−13 36
Figure 5: Bakery and cereals,
Spain, company share by value (%), 2007−08 39
Figure 6: Bakery and
cereals, Spain, distribution channels by value (%), 2007−08 43
Figure 7: Bread & rolls, Spain, value by segment (€m), 2003−13
56
Figure 8: Bread & rolls, Spain, category growth comparison, by value,
2003−13 58
Figure 9: Bread & rolls, Spain, volume by segment (kg,
million), 2003−13 61
Figure 10: Bread & rolls, Spain, category
growth comparison, by volume, 2003−13 62
Figure 11: Bread & rolls,
Spain, company share by value (%), 2007−08 64
Figure 12: Bread &
rolls, Spain, distribution channels by value (%), 2007−08 67
Figure
13: Breakfast cereals, Spain, value by segment (€m), 2003−13
73
Figure 14: Breakfast cereals, Spain, category growth comparison, by
value, 2003−13 75
Figure 15: Breakfast cereals, Spain, volume by
segment (kg, million), 2003−13 78
Figure 16: Breakfast cereals,
Spain, category growth comparison, by volume, 2003−13 78
Figure 17:
Breakfast cereals, Spain, company share by value (%), 2007−08 80
Figure 18: Breakfast cereals, Spain, distribution channels by value (%),
2007−08 83
Figure 19: Cakes & pastries, Spain, value by segment
(€m), 2003−13 89
Figure 20: Cakes & pastries, Spain, category
growth comparison, by value, 2003−13 91
Figure 21: Cakes & pastries,
Spain, volume by segment (kg, million), 2003−13 94
Figure 22: Cakes
& pastries, Spain, category growth comparison, by volume, 2003−13 94
Figure 23: Cakes & pastries, Spain, company share by value (%), 2007−08
96
Figure 24: Cakes & pastries, Spain, distribution channels by value (%),
2007−08 99
Figure 25: Cookies (sweet biscuits), Spain, value by
segment (€m), 2003−13 106
Figure 26: Cookies (sweet biscuits),
Spain, category growth comparison, by value, 2003−13 109
Figure 27:
Cookies (sweet biscuits), Spain, volume by segment (kg, million),
2003−13 112
Figure 28: Cookies (sweet biscuits), Spain, category
growth comparison, by volume, 2003−13 113
Figure 29: Cookies (sweet
biscuits), Spain, distribution channels by value (%), 2007−08 117
Figure 30: Crackers (savory biscuits), Spain, value by segment (€m),
2003−13 126
Figure 31: Crackers (savory biscuits), Spain, category
growth comparison, by value, 2003−13 129
Figure 32: Crackers (savory
biscuits), Spain, volume by segment (kg, million), 2003−13 132
Figure 33: Crackers (savory biscuits), Spain, category growth comparison, by
volume, 2003−13 132
Figure 34: Crackers (savory biscuits), Spain,
company share by value (%), 2007−08 135
Figure 35: Crackers (savory
biscuits), Spain, distribution channels by value (%), 2007−08 138
Figure 36: Morning goods, Spain, value by segment (€m), 2003−13
145
Figure 37: Morning goods, Spain, category growth comparison, by value,
2003−13 147
Figure 38: Morning goods, Spain, volume by segment (kg,
million), 2003−13 150
Figure 39: Morning goods, Spain, category
growth comparison, by volume, 2003−13 150
Figure 40: Morning goods,
Spain, company share by value (%), 2007−08 152
Figure 41: Morning
goods, Spain, distribution channels by value (%), 2007−08 155
Figure
42: Global bakery and cereals market split (value terms, 2008), top five
countries 160
Figure 43: Global bakery and cereals market value,
2003-08, top five countries 162
Figure 44: Global bakery and cereals
market split (volume terms, 2008), top five countries 164
Figure 45:
Global bakery and cereals market volume, 2003-08, top five countries
166
Figure 46: Annual data review process 201
LIST OF TABLES
Table 1: (Part 1) Bakery and cereals category definitions 11
Table 2:
(Part 2) Bakery and cereals category definitions 12
Table 3: Bakery and
cereals distribution channels 13
Table 4: Bakery and cereals, Spain, value
by category (€m), 2003−08 27
Table 5: Bakery and cereals,
Spain, value forecast by category (€m), 2008−13 28
Table 6:
Bakery and cereals, Spain, value by category ($m), 2003−08 30
Table
7: Bakery and cereals, Spain, value forecast by category ($m), 2008−13
31
Table 8: Bakery and cereals, Spain, volume by category (kg, million),
2003−08 33
Table 9: Bakery and cereals, Spain, volume forecast by
category (kg, million), 2008−13 34
Table 10: Bakery and cereals,
Spain, brand share by value (%), 2007−08 37
Table 11: Bakery and
cereals, Spain, value by brand (€m), 2007−08 38
Table 12:
Bakery and cereals, Spain, company share by value (%), 2007−08 40
Table 13: Bakery and cereals, Spain, value by company (€m),
2007−08 41
Table 14: Bakery and cereals, Spain, distribution
channels by value (%), 2007−08 42
Table 15: Bakery and cereals,
Spain, value by distribution channel (€m), 2007−08 42
Table
16: Bakery and cereals, Spain, expenditure per capita (€), 2003−08
44
Table 17: Bakery and cereals, Spain, forecast expenditure per capita
(€), 2008−13 45
Table 18: Bakery and cereals, Spain,
expenditure per capita ($), 2003−08 46
Table 19: Bakery and cereals,
Spain, forecast expenditure per capita ($), 2008−13 47
Table 20:
Bakery and cereals, Spain, consumption per capita (kg), 2003−08 48
Table 21: Bakery and cereals, Spain, forecast consumption per capita (kg),
2008−13 49
Table 22: Grupo Bimbo S.A. de C.V. key facts 50
Table
23: Kraft Foods, Inc. key facts 52
Table 24: Bread & rolls, Spain, value
by segment (€m), 2003−08 54
Table 25: Bread & rolls, Spain,
value forecast by segment (€m), 2008−13 55
Table 26: Bread &
rolls, Spain, value by segment ($m), 2003−08 57
Table 27: Bread &
rolls, Spain, value forecast by segment ($m), 2008−13 57
Table 28:
Bread & rolls, Spain, volume by segment (kg, million), 2003−08 59
Table 29: Bread & rolls, Spain, volume forecast by segment (kg, million),
2008−13 60
Table 30: Bread & rolls, Spain, brand share by value (%),
2007−08 63
Table 31: Bread & rolls, Spain, value by brand
(€m), 2007−08 63
Table 32: Bread & rolls, Spain, company share
by value (%), 2007−08 65
Table 33: Bread & rolls, Spain, value by
company (€m), 2007−08 65
Table 34: Bread & rolls, Spain,
distribution channels by value (%), 2007−08 66
Table 35: Bread &
rolls, Spain, value by distribution channel (€m), 2007−08 66
Table 36: Bread & rolls, Spain, expenditure per capita (€),
2003−08 68
Table 37: Bread & rolls, Spain, forecast expenditure per
capita (€), 2008−13 68
Table 38: Bread & rolls, Spain,
expenditure per capita ($), 2003−08 69
Table 39: Bread & rolls,
Spain, forecast expenditure per capita ($), 2008−13 69
Table 40:
Bread & rolls, Spain, consumption per capita (kg), 2003−08 70
Table
41: Bread & rolls, Spain, forecast consumption per capita (kg), 2008−13
70
Table 42: Breakfast cereals, Spain, value by segment (€m),
2003−08 71
Table 43: Breakfast cereals, Spain, value forecast by
segment (€m), 2008−13 72
Table 44: Breakfast cereals, Spain,
value by segment ($m), 2003−08 74
Table 45: Breakfast cereals,
Spain, value forecast by segment ($m), 2008−13 74
Table 46:
Breakfast cereals, Spain, volume by segment (kg, million), 2003−08
76
Table 47: Breakfast cereals, Spain, volume forecast by segment (kg,
million), 2008−13 77
Table 48: Breakfast cereals, Spain, brand share
by value (%), 2007−08 79
Table 49: Breakfast cereals, Spain, value
by brand (€m), 2007−08 79
Table 50: Breakfast cereals, Spain,
company share by value (%), 2007−08 81
Table 51: Breakfast cereals,
Spain, value by company (€m), 2007−08 81
Table 52: Breakfast
cereals, Spain, distribution channels by value (%), 2007−08 82
Table
53: Breakfast cereals, Spain, value by distribution channel (€m),
2007−08 82
Table 54: Breakfast cereals, Spain, expenditure per
capita (€), 2003−08 84
Table 55: Breakfast cereals, Spain,
forecast expenditure per capita (€), 2008−13 84
Table 56:
Breakfast cereals, Spain, expenditure per capita ($), 2003−08 85
Table 57: Breakfast cereals, Spain, forecast expenditure per capita ($),
2008−13 85
Table 58: Breakfast cereals, Spain, consumption per
capita (kg), 2003−08 86
Table 59: Breakfast cereals, Spain, forecast
consumption per capita (kg), 2008−13 86
Table 60: Cakes & pastries,
Spain, value by segment (€m), 2003−08 87
Table 61: Cakes &
pastries, Spain, value forecast by segment (€m), 2008−13 88
Table 62: Cakes & pastries, Spain, value by segment ($m), 2003−08 90
Table 63: Cakes & pastries, Spain, value forecast by segment ($m),
2008−13 90
Table 64: Cakes & pastries, Spain, volume by segment (kg,
million), 2003−08 92
Table 65: Cakes & pastries, Spain, volume
forecast by segment (kg, million), 2008−13 93
Table 66: Cakes &
pastries, Spain, brand share by value (%), 2007−08 95
Table 67:
Cakes & pastries, Spain, value by brand (€m), 2007−08 95
Table
68: Cakes & pastries, Spain, company share by value (%), 2007−08 97
Table 69: Cakes & pastries, Spain, value by company (€m), 2007−08
97
Table 70: Cakes & pastries, Spain, distribution channels by value (%),
2007−08 98
Table 71: Cakes & pastries, Spain, value by distribution
channel (€m), 2007−08 98
Table 72: Cakes & pastries, Spain,
expenditure per capita (€), 2003−08 100
Table 73: Cakes &
pastries, Spain, forecast expenditure per capita (€), 2008−13
100
Table 74: Cakes & pastries, Spain, expenditure per capita ($),
2003−08 101
Table 75: Cakes & pastries, Spain, forecast expenditure
per capita ($), 2008−13 101
Table 76: Cakes & pastries, Spain,
consumption per capita (kg), 2003−08 102
Table 77: Cakes & pastries,
Spain, forecast consumption per capita (kg), 2008−13 102
Table 78:
Cookies (sweet biscuits), Spain, value by segment (€m), 2003−08
104
Table 79: Cookies (sweet biscuits), Spain, value forecast by segment
(€m), 2008−13 105
Table 80: Cookies (sweet biscuits), Spain,
value by segment ($m), 2003−08 107
Table 81: Cookies (sweet
biscuits), Spain, value forecast by segment ($m), 2008−13 108
Table
82: Cookies (sweet biscuits), Spain, volume by segment (kg, million),
2003−08 110
Table 83: Cookies (sweet biscuits), Spain, volume
forecast by segment (kg, million), 2008−13 111
Table 84: Cookies
(sweet biscuits), Spain, brand share by value (%), 2007−08 114
Table
85: Cookies (sweet biscuits), Spain, value by brand (€m), 2007−08
114
Table 86: Cookies (sweet biscuits), Spain, company share by value (%),
2007−08 115
Table 87: Cookies (sweet biscuits), Spain, value by
company (€m), 2007−08 115
Table 88: Cookies (sweet biscuits),
Spain, distribution channels by value (%), 2007−08 116
Table 89:
Cookies (sweet biscuits), Spain, value by distribution channel (€m),
2007−08 116
Table 90: Cookies (sweet biscuits), Spain, expenditure
per capita (€), 2003−08 118
Table 91: Cookies (sweet
biscuits), Spain, forecast expenditure per capita (€), 2008−13
119
Table 92: Cookies (sweet biscuits), Spain, expenditure per capita ($),
2003−08 120
Table 93: Cookies (sweet biscuits), Spain, forecast
expenditure per capita ($), 2008−13 121
Table 94: Cookies (sweet
biscuits), Spain, consumption per capita (kg), 2003−08 122
Table 95:
Cookies (sweet biscuits), Spain, forecast consumption per capita (kg),
2008−13 123
Table 96: Crackers (savory biscuits), Spain, value by
segment (€m), 2003−08 124
Table 97: Crackers (savory
biscuits), Spain, value forecast by segment (€m), 2008−13 125
Table 98: Crackers (savory biscuits), Spain, value by segment ($m),
2003−08 127
Table 99: Crackers (savory biscuits), Spain, value
forecast by segment ($m), 2008−13 128
Table 100: Crackers (savory
biscuits), Spain, volume by segment (kg, million), 2003−08 130
Table
101: Crackers (savory biscuits), Spain, volume forecast by segment (kg,
million), 2008−13 131
Table 102: Crackers (savory biscuits), Spain,
brand share by value (%), 2007−08 133
Table 103: Crackers (savory
biscuits), Spain, value by brand (€m), 2007−08 134
Table 104:
Crackers (savory biscuits), Spain, company share by value (%), 2007−08
136
Table 105: Crackers (savory biscuits), Spain, value by company
(€m), 2007−08 136
Table 106: Crackers (savory biscuits),
Spain, distribution channels by value (%), 2007−08 137
Table 107:
Crackers (savory biscuits), Spain, value by distribution channel (€m),
2007−08 137
Table 108: Crackers (savory biscuits), Spain,
expenditure per capita (€), 2003−08 139
Table 109: Crackers
(savory biscuits), Spain, forecast expenditure per capita (€),
2008−13 140
Table 110: Crackers (savory biscuits), Spain,
expenditure per capita ($), 2003−08 140
Table 111: Crackers (savory
biscuits), Spain, forecast expenditure per capita ($), 2008−13 141
Table 112: Crackers (savory biscuits), Spain, consumption per capita (kg),
2003−08 141
Table 113: Crackers (savory biscuits), Spain, forecast
consumption per capita (kg), 2008−13 142
Table 114: Morning goods,
Spain, value by segment (€m), 2003−08 143
Table 115: Morning
goods, Spain, value forecast by segment (€m), 2008−13 144
Table 116: Morning goods, Spain, value by segment ($m), 2003−08 146
Table 117: Morning goods, Spain, value forecast by segment ($m), 2008−13
146
Table 118: Morning goods, Spain, volume by segment (kg, million),
2003−08 148
Table 119: Morning goods, Spain, volume forecast by
segment (kg, million), 2008−13 149
Table 120: Morning goods, Spain,
brand share by value (%), 2007−08 151
Table 121: Morning goods,
Spain, value by brand (€m), 2007−08 151
Table 122: Morning
goods, Spain, company share by value (%), 2007−08 153
Table 123:
Morning goods, Spain, value by company (€m), 2007−08 153
Table
124: Morning goods, Spain, distribution channels by value (%), 2007−08
154
Table 125: Morning goods, Spain, value by distribution channel
(€m), 2007−08 154
Table 126: Morning goods, Spain, expenditure
per capita (€), 2003−08 156
Table 127: Morning goods, Spain,
forecast expenditure per capita (€), 2008−13 156
Table 128:
Morning goods, Spain, expenditure per capita ($), 2003−08 157
Table
129: Morning goods, Spain, forecast expenditure per capita ($), 2008−13
157
Table 130: Morning goods, Spain, consumption per capita (kg),
2003−08 158
Table 131: Morning goods, Spain, forecast consumption
per capita (kg), 2008−13 158
Table 132: Global bakery and cereals
market value, 2008 159
Table 133: Global bakery and cereals market split
(value terms ($m), 2008), top five countries 162
Table 134: Global bakery
and cereals market volume, 2008 163
Table 135: Global bakery and cereals
market split (volume terms, 2008), top five countries 166
Table 136:
Leading players, top five countries 167
Table 137: Analysis of
Spain’s political landscape 169
Table 138: Analysis of Spain’s
economy 172
Table 139: Analysis of Spain’s social system 177
Table 140: Analysis of Spain’s technology landscape 181
Table 141:
Comparative performance - patents 184
Table 142: Analysis of
Spain’s legal landscape 185
Table 143: Analysis of Spain’s
environmental landscape 188
Table 144: Spain bakery and cereals new
product launches reports, by company (top five companies), 2009 192
Table
145: Spain bakery and cereals new product launches SKUs, by company (top five
companies), 2009 192
Table 146: Spain bakery and cereals new product
launches (reports), by flavor and fragrances (top 10 flavors), 2009 193
Table 147: Spain bakery and cereals new product launches (reports), by
ingredients (top 10 ingredients), 2009 193
Table 148: Spain bakery and
cereals new product launches (reports), by package tags or claims (top 10
claims), 2009 194
Table 149: Spain bakery and cereals new product launches
- recent five launches (2009) 194
Table 150: Spain population, by age
group, 2003−08 (millions) 195
Table 151: Spain population forecast,
by age group, 2008−13 (millions) 196
Table 152: Spain population, by
gender, 2003−08 (millions) 196
Table 153: Spain population forecast,
by gender, 2008−13 (millions) 197
Table 154: Spain nominal GDP,
2003−08 (€bn, nominal prices) 197
Table 155: Spain nominal GDP
forecast, 2008−13 (€bn, nominal prices) 197
Table 156: Spain
real GDP, 2003−08 (€bn, 2000 prices) 198
Table 157: Spain real
GDP forecast, 2008−13 (€bn, 2000 prices) 198
Table 158: Spain
real GDP, 2003−08 ($bn, 2000 prices) 198
Table 159: Spain real GDP
forecast, 2008−13 ($bn, 2000 prices) 199
Table 160: Spain consumer
price index, 2003−08 (2000=100) 199
Table 161: Spain consumer price
index, 2008−13 (2000=100) 199
