Abstract
Introduction
This databook provides key data and information on the baby food market
covering 15 countries in the Asia-Pacific region. This report is a
comprehensive resource for market, category and segment level data including
value, volume, distribution and company share. This report also provides
expenditure and consumption data for the historic and forecast periods.
Scope
*Contains information on five categories; bottled baby food, canned baby food,
baby cereals, other baby foods and baby snacks
*Market, category and segment level information on value and volume with
historic (2003-2008) and forecast (2009-2013) data
*Category level company share as well as distribution share information for
2007 and 2008
*Review of the top two companies within the baby food market, including
company overview, key facts and business description
Highlights
The market for baby food in Asia-Pacific increased at a compound annual growth
rate of 2.3% between 2003 and 2008.
The bottled baby food category led the baby food market in Asia-Pacific,
accounting for a share of 52.2%.
The leading players in the Asia-Pacific baby food market include Nestle S.A.,
H.J. Heinz Company and Q.P. Corporation.
Reasons to Purchase
*Develop business strategies by understanding the quantitative trends within
the baby food market in Asia-Pacific
*Design effective marketing and sales strategies by identifying key market
categories and segments
*Identify key players within the market to plan lucrative M&A, partnerships
and agreements
Table of Contents
TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level:
baby food 2
Summary category level: bottled baby food 3
Summary
category level: baby cereals 4
Summary category level: baby snacks 5
Summary category level: canned baby food 6
Summary category level: other
baby foods 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
Chapter 3 Overview 21
Value Analysis 21
Volume Analysis 23
Chapter 4 Asia Pacific Baby Food:
Market Overview 25
Value analysis (US Dollar), 2003−08 25
Value
analysis (US Dollar), 2008−13 26
Volume analysis, 2003−08
28
Volume analysis, 2008−13 29
Company share analysis 31
Distribution analysis 34
Expenditure and consumption per capita 36
Chapter 5 Leading Company Profiles 39
Nestlé SA 39
H.J. Heinz
Company 42
Chapter 6 Category Analysis: Bottled baby food 44
Value
analysis (US Dollar), 2003−08 44
Value analysis (US Dollar),
2008−13 45
Volume analysis, 2003−08 47
Volume analysis,
2008−13 48
Company share analysis 50
Distribution analysis
53
Expenditure and consumption per capita 55
Chapter 7 Category
Analysis: Baby cereals 57
Value analysis (US Dollar), 2003−08 57
Value analysis (US Dollar), 2008−13 58
Volume analysis,
2003−08 60
Volume analysis, 2008−13 61
Company share
analysis 63
Distribution analysis 66
Expenditure and consumption per
capita 68
Chapter 8 Category Analysis: Baby snacks 70
Value analysis
(US Dollar), 2003−08 70
Value analysis (US Dollar), 2008−13
71
Volume analysis, 2003−08 73
Volume analysis, 2008−13
74
Company share analysis 76
Distribution analysis 79
Expenditure
and consumption per capita 81
Chapter 9 Category Analysis: Canned baby
food 84
Value analysis (US Dollar), 2003−08 84
Value analysis
(US Dollar), 2008−13 85
Volume analysis, 2003−08 87
Volume
analysis, 2008−13 88
Company share analysis 90
Distribution
analysis 92
Expenditure and consumption per capita 94
Chapter 10
Category Analysis: Other baby foods 96
Value analysis (US Dollar),
2003−08 96
Value analysis (US Dollar), 2008−13 97
Volume
analysis, 2003−08 99
Volume analysis, 2008−13 100
Company
share analysis 102
Distribution analysis 105
Expenditure and
consumption per capita 107
Chapter 11 Research Methodology 109
Methodology overview 109
Secondary research 110
Market modeling
111
Creating an initial data model 111
Revising the initial data model
111
Creating a final estimate 112
Creating demographic value splits
112
Primary research 112
Data finalization 113
Ongoing research
113
Chapter 12 APPENDIX 114
Future readings 114
How to contact
experts in your industry 114
Disclaimer 114
LIST OF FIGURES
Figure 1: Baby food, Asia Pacific, value by category ($m), 2003−13
27
Figure 2: Baby food, Asia Pacific, category growth comparison, by
value, 2003−13 27
Figure 3: Baby food, Asia Pacific, volume by
category (kg, million), 2003−13 30
Figure 4: Baby food, Asia
Pacific, category growth comparison, by volume, 2003−13 30
Figure 5:
Baby food, Asia Pacific, company share (top five companies) by value (%),
2007−08 33
Figure 6: Baby food, Asia Pacific, distribution channels
by value (%), 2007−08 35
Figure 7: Bottled baby food, Asia Pacific,
value by segment ($m), 2003−13 46
Figure 8: Bottled baby food, Asia
Pacific, category growth comparison, by value, 2003−13 46
Figure 9:
Bottled baby food, Asia Pacific, volume by segment (kg, million),
2003−13 49
Figure 10: Bottled baby food, Asia Pacific, category
growth comparison, by volume, 2003−13 49
Figure 11: Bottled baby
food, Asia Pacific, company share (top five companies) by value (%),
2007−08 52
Figure 12: Bottled baby food, Asia Pacific, distribution
channels by value (%), 2007−08 54
Figure 13: Baby cereals, Asia
Pacific, value by segment ($m), 2003−13 59
Figure 14: Baby cereals,
Asia Pacific, category growth comparison, by value, 2003−13 59
Figure 15: Baby cereals, Asia Pacific, volume by segment (kg, million),
2003−13 62
Figure 16: Baby cereals, Asia Pacific, category growth
comparison, by volume, 2003−13 62
Figure 17: Baby cereals, Asia
Pacific, company share (top five companies) by value (%), 2007−08 65
Figure 18: Baby cereals, Asia Pacific, distribution channels by value (%),
2007−08 67
Figure 19: Baby snacks, Asia Pacific, value by segment
($m), 2003−13 72
Figure 20: Baby snacks, Asia Pacific, category
growth comparison, by value, 2003−13 72
Figure 21: Baby snacks, Asia
Pacific, volume by segment (kg, million), 2003−13 75
Figure 22: Baby
snacks, Asia Pacific, category growth comparison, by volume, 2003−13
75
Figure 23: Baby snacks, Asia Pacific, company share (top five
companies) by value (%), 2007−08 78
Figure 24: Baby snacks, Asia
Pacific, distribution channels by value (%), 2007−08 80
Figure 25:
Canned baby food, Asia Pacific, value by segment ($m), 2003−13 86
Figure 26: Canned baby food, Asia Pacific, category growth comparison, by
value, 2003−13 86
Figure 27: Canned baby food, Asia Pacific, volume
by segment (kg, million), 2003−13 89
Figure 28: Canned baby food,
Asia Pacific, category growth comparison, by volume, 2003−13 89
Figure 29: Canned baby food, Asia Pacific, company share by value (%),
2007−08 91
Figure 30: Canned baby food, Asia Pacific, distribution
channels by value (%), 2007−08 93
Figure 31: Other baby foods, Asia
Pacific, value by segment ($m), 2003−13 98
Figure 32: Other baby
foods, Asia Pacific, category growth comparison, by value, 2003−13
98
Figure 33: Other baby foods, Asia Pacific, volume by segment (kg,
million), 2003−13 101
Figure 34: Other baby foods, Asia Pacific,
category growth comparison, by volume, 2003−13 101
Figure 35: Other
baby foods, Asia Pacific, company share (top five companies) by value (%),
2007−08 104
Figure 36: Other baby foods, Asia Pacific, distribution
channels by value (%), 2007−08 106
Figure 37: Annual data review
process 110
LIST OF TABLES
Table 1: Baby food category
definitions 10
Table 2: Baby food distribution channels 11
Table 3:
Asia Pacific baby food value (country-wise), 2003−08 ($m) 21
Table
4: Asia Pacific baby food value (country-wise) forecast, 2008−13 ($m)
22
Table 5: Asia Pacific baby food volume (country-wise), 2003−08
(kg, million) 23
Table 6: Asia Pacific baby food volume (country-wise)
forecast, 2008−13 (kg, million) 24
Table 7: Baby food, Asia Pacific,
value by category ($m), 2003−08 25
Table 8: Baby food, Asia Pacific,
value forecast by category ($m), 2008−13 26
Table 9: Baby food, Asia
Pacific, volume by category (kg, million), 2003−08 28
Table 10: Baby
food, Asia Pacific, volume forecast by category (kg, million), 2008−13
29
Table 11: Baby food, Asia Pacific, company share (top 20 companies) by
value (%), 2007−08 31
Table 12: Baby food, Asia Pacific, value by
company ($m), 2007−08 32
Table 13: Baby food, Asia Pacific,
distribution channels by value (%), 2007−08 34
Table 14: Baby food,
Asia Pacific, value by distribution channel ($m), 2007−08 34
Table
15: Baby food, Asia Pacific, expenditure per capita ($), 2003−08 36
Table 16: Baby food, Asia Pacific, forecast expenditure per capita ($),
2008−13 37
Table 17: Baby food, Asia Pacific, consumption per capita
(kg), 2003−08 38
Table 18: Baby food, Asia Pacific, forecast
consumption per capita (kg), 2008−13 38
Table 19: Nestlé SA key
facts 39
Table 20: H.J. Heinz Company key facts 42
Table 21: Bottled
baby food, Asia Pacific, value by segment ($m), 2003−08 44
Table 22:
Bottled baby food, Asia Pacific, value forecast by segment ($m), 2008−13
45
Table 23: Bottled baby food, Asia Pacific, volume by segment (kg,
million), 2003−08 47
Table 24: Bottled baby food, Asia Pacific,
volume forecast by segment (kg, million), 2008−13 48
Table 25:
Bottled baby food, Asia Pacific, company share by value (%), 2007−08
50
Table 26: Bottled baby food, Asia Pacific, value by company ($m),
2007−08 51
Table 27: Bottled baby food, Asia Pacific, distribution
channels by value (%), 2007−08 53
Table 28: Bottled baby food, Asia
Pacific, value by distribution channel ($m), 2007−08 53
Table 29:
Bottled baby food, Asia Pacific, expenditure per capita ($), 2003−08
55
Table 30: Bottled baby food, Asia Pacific, forecast expenditure per
capita ($), 2008−13 55
Table 31: Bottled baby food, Asia Pacific,
consumption per capita (kg), 2003−08 56
Table 32: Bottled baby food,
Asia Pacific, forecast consumption per capita (kg), 2008−13 56
Table
33: Baby cereals, Asia Pacific, value by segment ($m), 2003−08 57
Table 34: Baby cereals, Asia Pacific, value forecast by segment ($m),
2008−13 58
Table 35: Baby cereals, Asia Pacific, volume by segment
(kg, million), 2003−08 60
Table 36: Baby cereals, Asia Pacific,
volume forecast by segment (kg, million), 2008−13 61
Table 37: Baby
cereals, Asia Pacific, company share (top 20 companies) by value (%),
2007−08 63
Table 38: Baby cereals, Asia Pacific, value by company
($m), 2007−08 64
Table 39: Baby cereals, Asia Pacific, distribution
channels by value (%), 2007−08 66
Table 40: Baby cereals, Asia
Pacific, value by distribution channel ($m), 2007−08 66
Table 41:
Baby cereals, Asia Pacific, expenditure per capita ($), 2003−08 68
Table 42: Baby cereals, Asia Pacific, forecast expenditure per capita ($),
2008−13 68
Table 43: Baby cereals, Asia Pacific, consumption per
capita (kg), 2003−08 69
Table 44: Baby cereals, Asia Pacific,
forecast consumption per capita (kg), 2008−13 69
Table 45: Baby
snacks, Asia Pacific, value by segment ($m), 2003−08 70
Table 46:
Baby snacks, Asia Pacific, value forecast by segment ($m), 2008−13
71
Table 47: Baby snacks, Asia Pacific, volume by segment (kg, million),
2003−08 73
Table 48: Baby snacks, Asia Pacific, volume forecast by
segment (kg, million), 2008−13 74
Table 49: Baby snacks, Asia
Pacific, company share by value (%), 2007−08 76
Table 50: Baby
snacks, Asia Pacific, value by company ($m), 2007−08 77
Table 51:
Baby snacks, Asia Pacific, distribution channels by value (%), 2007−08
79
Table 52: Baby snacks, Asia Pacific, value by distribution channel
($m), 2007−08 79
Table 53: Baby snacks, Asia Pacific, expenditure
per capita ($), 2003−08 81
Table 54: Baby snacks, Asia Pacific,
forecast expenditure per capita ($), 2008−13 82
Table 55: Baby
snacks, Asia Pacific, consumption per capita (kg), 2003−08 82
Table
56: Baby snacks, Asia Pacific, forecast consumption per capita (kg),
2008−13 83
Table 57: Canned baby food, Asia Pacific, value by
segment ($m), 2003−08 84
Table 58: Canned baby food, Asia Pacific,
value forecast by segment ($m), 2008−13 85
Table 59: Canned baby
food, Asia Pacific, volume by segment (kg, million), 2003−08 87
Table 60: Canned baby food, Asia Pacific, volume forecast by segment (kg,
million), 2008−13 88
Table 61: Canned baby food, Asia Pacific,
company share by value (%), 2007−08 90
Table 62: Canned baby food,
Asia Pacific, value by company ($m), 2007−08 90
Table 63: Canned
baby food, Asia Pacific, distribution channels by value (%), 2007−08
92
Table 64: Canned baby food, Asia Pacific, value by distribution channel
($m), 2007−08 92
Table 65: Canned baby food, Asia Pacific,
expenditure per capita ($), 2003−08 94
Table 66: Canned baby food,
Asia Pacific, forecast expenditure per capita ($), 2008−13 94
Table
67: Canned baby food, Asia Pacific, consumption per capita (kg), 2003−08
95
Table 68: Canned baby food, Asia Pacific, forecast consumption per
capita (kg), 2008−13 95
Table 69: Other baby foods, Asia Pacific,
value by segment ($m), 2003−08 96
Table 70: Other baby foods, Asia
Pacific, value forecast by segment ($m), 2008−13 97
Table 71: Other
baby foods, Asia Pacific, volume by segment (kg, million), 2003−08
99
Table 72: Other baby foods, Asia Pacific, volume forecast by segment
(kg, million), 2008−13 100
Table 73: Other baby foods, Asia Pacific,
company share by value (%), 2007−08 102
Table 74: Other baby foods,
Asia Pacific, value by company ($m), 2007−08 103
Table 75: Other
baby foods, Asia Pacific, distribution channels by value (%), 2007−08
105
Table 76: Other baby foods, Asia Pacific, value by distribution
channel ($m), 2007−08 105
Table 77: Other baby foods, Asia Pacific,
expenditure per capita ($), 2003−08 107
Table 78: Other baby foods,
Asia Pacific, forecast expenditure per capita ($), 2008−13 107
Table
79: Other baby foods, Asia Pacific, consumption per capita (kg), 2003−08
108
Table 80: Other baby foods, Asia Pacific, forecast consumption per
capita (kg), 2008−13 108
