Abstract
Introduction
This databook provides key data and information on the baby food market in
South Africa. This report is a comprehensive resource for market, category and
segment level data including value, volume, distribution share and company &
brand share. This report also provides expenditure and consumption data for
the historic and forecast periods.
Scope
*Contains information on three categories; bottled baby food, baby cereals
and other baby foods
*Market,category and segment level information on value, volume, and
expenditure & consumption, with historic (2003-2008) and forecast (2009-2013)
data
*Category level company and brand share as well as distribution share
information for 2007 and 2008
*Review of the top two companies within the baby food market, including
company overview, key facts and business description
Highlights
The market for baby food in South Africa increased at a compound annual growth
rate of 2.1% between 2003 and 2008.
The baby cereals category led the baby food market in South Africa, accounting
for a share of 68%.
Leading players in South African baby food market include Tiger Brands Ltd,
Nestle S.A. and H.J. Heinz Company.
Reasons to Purchase
*Develop business strategies by understanding the quantitative trends within
the baby food market in South Africa
*Design effective marketing and sales strategies by identifying key market
categories and segments
*Identify key players within the market to plan lucrative M&A, partnerships
and agreements
Table of Contents
TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level:
baby food 2
Summary category level: bottled baby food 3
Summary
category level: baby cereals 4
Summary category level: other baby foods
5
Chapter 2 Introduction 6
What is this report about? 6
How to use
this report 6
Market definition 7
Chapter 3 Market Overview 20
Value analysis (Rand), 2003−08 20
Value analysis (Rand),
2008−13 21
Value analysis (US dollars), 2003−08 23
Value
analysis (US dollars), 2008−13 24
Volume analysis, 2003−08
26
Volume analysis, 2008−13 27
Company and brand share analysis
29
Distribution analysis 32
Expenditure and consumption per capita
34
Chapter 4 Leading Company Profiles 38
Tiger Brands Limited 38
Nestlé SA 40
Chapter 5 Category Analysis: Bottled Baby Food 43
Value analysis (Rand), 2003−08 43
Value analysis (Rand),
2008−13 44
Value analysis (US dollars), 2003−08 46
Value
analysis (US dollars), 2008−13 46
Volume analysis, 2003−08
48
Volume analysis, 2008−13 49
Company and brand share analysis
51
Distribution analysis 54
Expenditure and consumption per capita
56
Chapter 6 Category Analysis: Baby Cereals 59
Value analysis (Rand),
2003−08 59
Value analysis (Rand), 2008−13 60
Value
analysis (US dollars), 2003−08 62
Value analysis (US dollars),
2008−13 62
Volume analysis, 2003−08 64
Volume analysis,
2008−13 65
Company and brand share analysis 67
Distribution
analysis 70
Expenditure and consumption per capita 72
Chapter 7
Category Analysis: Other Baby Foods 75
Value analysis (Rand),
2003−08 75
Value analysis (Rand), 2008−13 76
Value
analysis (US dollars), 2003−08 78
Value analysis (US dollars),
2008−13 78
Volume analysis, 2003−08 80
Volume analysis,
2008−13 81
Company and brand share analysis 83
Distribution
analysis 85
Expenditure and consumption per capita 87
Chapter 8
Country Comparison 90
Value 90
Volume 94
Market share 98
Chapter 9 PESTLE Analysis 99
Summary 99
Political analysis 100
Economic analysis 103
Social analysis 106
Technology analysis 109
Legal analysis 112
Environmental analysis 115
Chapter 10 New Product
Development 118
Product launches over time 118
Recent product launches
120
Chapter 11 Macroeconomic Profile 121
Macroeconomic indicators
121
Chapter 12 Research Methodology 126
Methodology overview 126
Secondary research 127
Market modeling 128
Creating an initial data
model 128
Revising the initial data model 128
Creating a final
estimate 129
Creating demographic value splits 129
Primary research
129
Data finalization 130
Ongoing research 130
Chapter 13 APPENDIX
131
Future readings 131
How to contact experts in your industry
131
Disclaimer 131
LIST OF FIGURES
Figure 1: Baby food, South
Africa, value by category (ZARm), 2003−13 22
Figure 2: Baby food,
South Africa, category growth comparison, by value, 2003−13 25
Figure 3: Baby food, South Africa, volume by category (kg, million),
2003−13 28
Figure 4: Baby food, South Africa, category growth
comparison, by volume, 2003−13 28
Figure 5: Baby food, South Africa,
company share by value (%), 2007−08 30
Figure 6: Baby food, South
Africa, distribution channels by value (%), 2007−08 33
Figure 7:
Bottled baby food, South Africa, value by segment (ZARm), 2003−13 45
Figure 8: Bottled baby food, South Africa, category growth comparison, by
value, 2003−13 47
Figure 9: Bottled baby food, South Africa, volume
by segment (kg, million), 2003−13 50
Figure 10: Bottled baby food,
South Africa, category growth comparison, by volume, 2003−13 50
Figure 11: Bottled baby food, South Africa, company share by value (%),
2007−08 52
Figure 12: Bottled baby food, South Africa, distribution
channels by value (%), 2007−08 55
Figure 13: Baby cereals, South
Africa, value by segment (ZARm), 2003−13 61
Figure 14: Baby cereals,
South Africa, category growth comparison, by value, 2003−13 63
Figure 15: Baby cereals, South Africa, volume by segment (kg, million),
2003−13 66
Figure 16: Baby cereals, South Africa, category growth
comparison, by volume, 2003−13 66
Figure 17: Baby cereals, South
Africa, company share by value (%), 2007−08 68
Figure 18: Baby
cereals, South Africa, distribution channels by value (%), 2007−08
71
Figure 19: Other baby foods, South Africa, value by segment (ZARm),
2003−13 77
Figure 20: Other baby foods, South Africa, category
growth comparison, by value, 2003−13 79
Figure 21: Other baby foods,
South Africa, volume by segment (kg, million), 2003−13 82
Figure 22:
Other baby foods, South Africa, category growth comparison, by volume,
2003−13 82
Figure 23: Other baby foods, South Africa, distribution
channels by value (%), 2007−08 86
Figure 24: Global baby food market
split (value terms, 2008), top five countries 91
Figure 25: Global baby
food market value, 2003-08, top five countries 93
Figure 26: Global
baby food market split (volume terms, 2008), top five countries 95
Figure
27: Global baby food market volume, 2003-08, top five countries 97
Figure 28: Annual data review process 127
LIST OF TABLES
Table 1:
Baby food category definitions 8
Table 2: Baby food distribution channels
9
Table 3: Baby food, South Africa, value by category (ZARm),
2003−08 20
Table 4: Baby food, South Africa, value forecast by
category (ZARm), 2008−13 21
Table 5: Baby food, South Africa, value
by category ($m), 2003−08 23
Table 6: Baby food, South Africa, value
forecast by category ($m), 2008−13 24
Table 7: Baby food, South
Africa, volume by category (kg, million), 2003−08 26
Table 8: Baby
food, South Africa, volume forecast by category (kg, million), 2008−13
27
Table 9: Baby food, South Africa, brand share by value (%),
2007−08 29
Table 10: Baby food, South Africa, value by brand (ZARm),
2007−08 29
Table 11: Baby food, South Africa, company share by value
(%), 2007−08 31
Table 12: Baby food, South Africa, value by company
(ZARm), 2007−08 31
Table 13: Baby food, South Africa, distribution
channels by value (%), 2007−08 32
Table 14: Baby food, South Africa,
value by distribution channel (ZARm), 2007−08 32
Table 15: Baby
food, South Africa, expenditure per capita (ZAR), 2003−08 34
Table
16: Baby food, South Africa, forecast expenditure per capita (ZAR),
2008−13 35
Table 17: Baby food, South Africa, expenditure per capita
($), 2003−08 35
Table 18: Baby food, South Africa, forecast
expenditure per capita ($), 2008−13 36
Table 19: Baby food,South
Africa, consumption per capita (kg), 2003−08 36
Table 20: Baby food,
South Africa, forecast consumption per capita (kg), 2008−13 37
Table
21: Tiger Brands Limited key facts 38
Table 22: Nestlé SA key facts
40
Table 23: Bottled baby food, South Africa, value by segment (ZARm),
2003−08 43
Table 24: Bottled baby food, South Africa, value forecast
by segment (ZARm), 2008−13 44
Table 25: Bottled baby food, South
Africa, value by segment ($m), 2003−08 46
Table 26: Bottled baby
food, South Africa, value forecast by segment ($m), 2008−13 46
Table
27: Bottled baby food, South Africa, volume by segment (kg, million),
2003−08 48
Table 28: Bottled baby food, South Africa, volume
forecast by segment (kg, million), 2008−13 49
Table 29: Bottled baby
food, South Africa, brand share by value (%), 2007−08 51
Table 30:
Bottled baby food, South Africa, value by brand (ZARm), 2007−08 51
Table 31: Bottled baby food, South Africa, company share by value (%),
2007−08 53
Table 32: Bottled baby food, South Africa, value by
company (ZARm), 2007−08 53
Table 33: Bottled baby food, South
Africa, distribution channels by value (%), 2007−08 54
Table 34:
Bottled baby food, South Africa, value by distribution channel (ZARm),
2007−08 54
Table 35: Bottled baby food, South Africa, expenditure
per capita (ZAR), 2003−08 56
Table 36: Bottled baby food, South
Africa, forecast expenditure per capita (ZAR), 2008−13 56
Table 37:
Bottled baby food, South Africa, expenditure per capita ($), 2003−08
57
Table 38: Bottled baby food, South Africa, forecast expenditure per
capita ($), 2008−13 57
Table 39: Bottled baby food, South Africa,
consumption per capita (kg), 2003−08 58
Table 40: Bottled baby food,
South Africa, forecast consumption per capita (kg), 2008−13 58
Table
41: Baby cereals, South Africa, value by segment (ZARm), 2003−08 59
Table 42: Baby cereals, South Africa, value forecast by segment (ZARm),
2008−13 60
Table 43: Baby cereals, South Africa, value by segment
($m), 2003−08 62
Table 44: Baby cereals, South Africa, value
forecast by segment ($m), 2008−13 62
Table 45: Baby cereals, South
Africa, volume by segment (kg, million), 2003−08 64
Table 46: Baby
cereals, South Africa, volume forecast by segment (kg, million), 2008−13
65
Table 47: Baby cereals, South Africa, brand share by value (%),
2007−08 67
Table 48: Baby cereals, South Africa, value by brand
(ZARm), 2007−08 67
Table 49: Baby cereals, South Africa, company
share by value (%), 2007−08 69
Table 50: Baby cereals, South Africa,
value by company (ZARm), 2007−08 69
Table 51: Baby cereals, South
Africa, distribution channels by value (%), 2007−08 70
Table 52:
Baby cereals, South Africa, value by distribution channel (ZARm),
2007−08 70
Table 53: Baby cereals, South Africa, expenditure per
capita (ZAR), 2003−08 72
Table 54: Baby cereals, South Africa,
forecast expenditure per capita (ZAR), 2008−13 72
Table 55: Baby
cereals, South Africa, expenditure per capita ($), 2003−08 73
Table
56: Baby cereals, South Africa, forecast expenditure per capita ($),
2008−13 73
Table 57: Baby cereals, South Africa, consumption per
capita (kg), 2003−08 74
Table 58: Baby cereals, South Africa,
forecast consumption per capita (kg), 2008−13 74
Table 59: Other
baby foods, South Africa, value by segment (ZARm), 2003−08 75
Table
60: Other baby foods, South Africa, value forecast by segment (ZARm),
2008−13 76
Table 61: Other baby foods, South Africa, value by
segment ($m), 2003−08 78
Table 62: Other baby foods, South Africa,
value forecast by segment ($m), 2008−13 78
Table 63: Other baby
foods, South Africa, volume by segment (kg, million), 2003−08 80
Table 64: Other baby foods, South Africa, volume forecast by segment (kg,
million), 2008−13 81
Table 65: Other baby foods, South Africa, brand
share by value (%), 2007−08 83
Table 66: Other baby foods, South
Africa, value by brand (ZARm), 2007−08 83
Table 67: Other baby
foods, South Africa, company share by value (%), 2007−08 84
Table
68: Other baby foods, South Africa, value by company (ZARm), 2007−08
84
Table 69: Other baby foods, South Africa, distribution channels by
value (%), 2007−08 85
Table 70: Other baby foods, South Africa,
value by distribution channel (ZARm), 2007−08 85
Table 71: Other
baby foods, South Africa, expenditure per capita (ZAR), 2003−08 87
Table 72: Other baby foods, South Africa, forecast expenditure per capita
(ZAR), 2008−13 87
Table 73: Other baby foods, South Africa,
expenditure per capita ($), 2003−08 88
Table 74: Other baby foods,
South Africa, forecast expenditure per capita ($), 2008−13 88
Table
75: Other baby foods, South Africa, consumption per capita (kg), 2003−08
89
Table 76: Other baby foods, South Africa, forecast consumption per
capita (kg), 2008−13 89
Table 77: Global baby food market value,
2008 90
Table 78: Global baby food market split (value terms ($m), 2008),
top five countries 93
Table 79: Global baby food market volume, 2008
94
Table 80: Global baby food market split (volume terms, 2008), top five
countries 97
Table 81: Leading players, top five countries 98
Table
82: Analysis of South Africa’s political landscape 100
Table 83:
Analysis of the South African economy 103
Table 84: Analysis of the South
African social system 106
Table 85: Analysis of South African technology
landscape 109
Table 86: Analysis of South Africa legal landscape 112
Table 87: Analysis of South African environmental landscape 115
Table 88:
South Africa baby food new product launches reports, by company (top five
companies), 2009 118
Table 89: South Africa baby food new product launches
SKUs, by company (top five companies), 2009 118
Table 90: South Africa
baby food new product launches (reports), by flavor and fragrances (top 10
flavors), 2009 119
Table 91: South Africa baby food new product launches
(reports), by ingredients (top 10 ingredients), 2009 119
Table 92: South
Africa baby food new product launches (reports), by package tags or claims
(top 10 claims), 2009 120
Table 93: South Africa baby food new product
launches - recent five launches (2009) 120
Table 94: South Africa
population, by age group, 2003−08 (millions) 121
Table 95: South
Africa population forecast, by age group, 2008−13 (millions) 122
Table 96: South Africa population, by gender, 2003−08 (millions) 122
Table 97: South Africa population forecast, by gender, 2008−13
(millions) 123
Table 98: South Africa nominal GDP, 2003−08 (ZARbn,
nominal prices) 123
Table 99: South Africa nominal GDP forecast,
2008−13 (ZARbn, nominal prices) 123
Table 100: South Africa real
GDP, 2003−08 (ZARbn, 2000 prices) 124
Table 101: South Africa real
GDP forecast, 2008−13 (ZARbn, 2000 prices) 124
Table 102: South
Africa real GDP, 2003−08 ($bn, 2000 prices) 124
Table 103: South
Africa real GDP forecast, 2008−13 ($bn, 2000 prices) 125
Table 104:
South Africa consumer price index, 2003−08 (2000=100) 125
Table 105:
South Africa consumer price index, 2008−13 (2000=100) 125
