Abstract
Introduction
This databook provides key data and information on the baby food market in
Belgium. This report is a comprehensive resource for market, category and
segment level data including value, volume, distribution share and company &
brand share. This report also provides expenditure and consumption data for
the historic and forecast periods.
Scope
*Contains information on five categories; bottled baby food, canned baby food,
baby cereals, other baby foods and baby snacks
*Market,category and segment level information on value, volume, and
expenditure & consumption, with historic (2003-2008) and forecast (2009-2013)
data
*Category level company and brand share as well as distribution share
information for 2007 and 2008
*Review of the top two companies within the baby food market, including
company overview, key facts and business description
Highlights
The market for baby food in Belgium increased at a compound annual growth rate
of 2.4% between 2003 and 2008.
The bottled baby food category led the baby food market in Belgium, accounting
for a share of 63.2%.
Leading players in Belgian baby food market include Groupe Danone, Nestle S.A.
and HiPP & Co.
Reasons to Purchase
*Develop business strategies by understanding the quantitative trends within
the baby food market in Belgium
*Design effective marketing and sales strategies by identifying key market
categories and segments
*Identify key players within the market to plan lucrative M&A, partnerships
and agreements
Table of Contents
TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level:
baby food 2
Summary category level: bottled baby food 3
Summary
category level: baby cereals 4
Summary category level: baby snacks 5
Summary category level: canned baby food 6
Summary category level: other
baby foods 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
Chapter 3 Market Overview
24
Value analysis (Euro), 2003−08 24
Value analysis (Euro),
2008−13 25
Value analysis (US dollars), 2003−08 27
Value
analysis (US dollars), 2008−13 28
Volume analysis, 2003−08
30
Volume analysis, 2008−13 31
Company and brand share analysis
33
Distribution analysis 36
Expenditure and consumption per capita
38
Chapter 4 Leading Company Profiles 42
Groupe Danone 42
Nestlé SA 44
Chapter 5 Category Analysis: Bottled Baby Food 47
Value analysis (Euro), 2003−08 47
Value analysis (Euro),
2008−13 48
Value analysis (US dollars), 2003−08 50
Value
analysis (US dollars), 2008−13 50
Volume analysis, 2003−08
52
Volume analysis, 2008−13 53
Company and brand share analysis
55
Distribution analysis 58
Expenditure and consumption per capita
60
Chapter 6 Category Analysis: Baby Cereals 63
Value analysis (Euro),
2003−08 63
Value analysis (Euro), 2008−13 64
Value
analysis (US dollars), 2003−08 66
Value analysis (US dollars),
2008−13 66
Volume analysis, 2003−08 68
Volume analysis,
2008−13 69
Company and brand share analysis 71
Distribution
analysis 74
Expenditure and consumption per capita 76
Chapter 7
Category Analysis: Baby Snacks 79
Value analysis (Euro), 2003−08
79
Value analysis (Euro), 2008−13 80
Value analysis (US
dollars), 2003−08 82
Value analysis (US dollars), 2008−13
83
Volume analysis, 2003−08 85
Volume analysis, 2008−13
86
Company and brand share analysis 88
Distribution analysis 90
Expenditure and consumption per capita 92
Chapter 8 Category Analysis:
Canned Baby Food 95
Value analysis (Euro), 2003−08 95
Value
analysis (Euro), 2008−13 96
Value analysis (US dollars),
2003−08 98
Value analysis (US dollars), 2008−13 98
Volume
analysis, 2003−08 100
Volume analysis, 2008−13 101
Company
and brand share analysis 103
Distribution analysis 106
Expenditure and
consumption per capita 108
Chapter 9 Category Analysis: Other Baby Foods
111
Value analysis (Euro), 2003−08 111
Value analysis (Euro),
2008−13 112
Value analysis (US dollars), 2003−08 114
Value
analysis (US dollars), 2008−13 114
Volume analysis, 2003−08
116
Volume analysis, 2008−13 117
Company and brand share
analysis 119
Distribution analysis 122
Expenditure and consumption per
capita 124
Chapter 10 Country Comparison 127
Value 127
Volume
131
Market share 135
Chapter 11 PESTLE Analysis 136
Summary
136
Political analysis 137
Economic analysis 141
Social analysis
145
Technological analysis 149
Legal analysis 153
Environmental
analysis 156
Chapter 12 New Product Development 159
Product launches
over time 159
Recent product launches 161
Chapter 13 Macroeconomic
Profile 162
Macroeconomic indicators 162
Chapter 14 Research
Methodology 167
Methodology overview 167
Secondary research 168
Market modeling 169
Creating an initial data model 169
Revising the
initial data model 169
Creating a final estimate 170
Creating
demographic value splits 170
Primary research 170
Data finalization
171
Ongoing research 171
Chapter 15 APPENDIX 172
Future readings
172
How to contact experts in your industry 172
Disclaimer 172
LIST OF FIGURES
Figure 1: Baby food, Belgium, value by category
(€m), 2003−13 26
Figure 2: Baby food, Belgium, category growth
comparison, by value, 2003−13 29
Figure 3: Baby food, Belgium,
volume by category (kg, million), 2003−13 32
Figure 4: Baby food,
Belgium, category growth comparison, by volume, 2003−13 32
Figure 5:
Baby food, Belgium, company share by value (%), 2007−08 34
Figure 6:
Baby food, Belgium, distribution channels by value (%), 2007−08 37
Figure 7: Bottled baby food, Belgium, value by segment (€m),
2003−13 49
Figure 8: Bottled baby food, Belgium, category growth
comparison, by value, 2003−13 51
Figure 9: Bottled baby food,
Belgium, volume by segment (kg, million), 2003−13 54
Figure 10:
Bottled baby food, Belgium, category growth comparison, by volume,
2003−13 54
Figure 11: Bottled baby food, Belgium, company share by
value (%), 2007−08 56
Figure 12: Bottled baby food, Belgium,
distribution channels by value (%), 2007−08 59
Figure 13: Baby
cereals, Belgium, value by segment (€m), 2003−13 65
Figure 14:
Baby cereals, Belgium, category growth comparison, by value, 2003−13
67
Figure 15: Baby cereals, Belgium, volume by segment (kg, million),
2003−13 69
Figure 16: Baby cereals, Belgium, category growth
comparison, by volume, 2003−13 70
Figure 17: Baby cereals, Belgium,
company share by value (%), 2007−08 72
Figure 18: Baby cereals,
Belgium, distribution channels by value (%), 2007−08 75
Figure 19:
Baby snacks, Belgium, value by segment (€m), 2003−13 81
Figure
20: Baby snacks, Belgium, category growth comparison, by value, 2003−13
84
Figure 21: Baby snacks, Belgium, volume by segment (kg, million),
2003−13 87
Figure 22: Baby snacks, Belgium, category growth
comparison, by volume, 2003−13 87
Figure 23: Baby snacks, Belgium,
distribution channels by value (%), 2007−08 91
Figure 24: Canned
baby food, Belgium, value by segment (€m), 2003−13 97
Figure
25: Canned baby food, Belgium, category growth comparison, by value,
2003−13 99
Figure 26: Canned baby food, Belgium, volume by segment
(kg, million), 2003−13 102
Figure 27: Canned baby food, Belgium,
category growth comparison, by volume, 2003−13 102
Figure 28: Canned
baby food, Belgium, company share by value (%), 2007−08 104
Figure
29: Canned baby food, Belgium, distribution channels by value (%),
2007−08 107
Figure 30: Other baby foods, Belgium, value by segment
(€m), 2003−13 113
Figure 31: Other baby foods, Belgium,
category growth comparison, by value, 2003−13 115
Figure 32: Other
baby foods, Belgium, volume by segment (kg, million), 2003−13 118
Figure 33: Other baby foods, Belgium, category growth comparison, by volume,
2003−13 118
Figure 34: Other baby foods, Belgium, company share by
value (%), 2007−08 120
Figure 35: Other baby foods, Belgium,
distribution channels by value (%), 2007−08 123
Figure 36: Global
baby food market split (value terms, 2008), top five countries 128
Figure
37: Global baby food market value, 2003-08, top five countries 130
Figure 38: Global baby food market split (volume terms, 2008), top five
countries 132
Figure 39: Global baby food market volume, 2003-08,
top five countries 134
Figure 40: Annual data review process 168
LIST OF TABLES
Table 1: Baby food category definitions 10
Table 2:
Baby food distribution channels 11
Table 3: Baby food, Belgium, value by
category (€m), 2003−08 24
Table 4: Baby food, Belgium, value
forecast by category (€m), 2008−13 25
Table 5: Baby food,
Belgium, value by category ($m), 2003−08 27
Table 6: Baby food,
Belgium, value forecast by category ($m), 2008−13 28
Table 7: Baby
food, Belgium, volume by category (kg, million), 2003−08 30
Table 8:
Baby food, Belgium, volume forecast by category (kg, million), 2008−13
31
Table 9: Baby food, Belgium, brand share by value (%), 2007−08
33
Table 10: Baby food, Belgium, value by brand (€m), 2007−08
33
Table 11: Baby food, Belgium, company share by value (%), 2007−08
35
Table 12: Baby food, Belgium, value by company (€m),
2007−08 35
Table 13: Baby food, Belgium, distribution channels by
value (%), 2007−08 36
Table 14: Baby food, Belgium, value by
distribution channel (€m), 2007−08 36
Table 15: Baby food,
Belgium, expenditure per capita (€), 2003−08 38
Table 16: Baby
food, Belgium, forecast expenditure per capita (€), 2008−13 39
Table 17: Baby food, Belgium, expenditure per capita ($), 2003−08 39
Table 18: Baby food, Belgium, forecast expenditure per capita ($),
2008−13 40
Table 19: Baby food, Belgium, consumption per capita
(kg), 2003−08 40
Table 20: Baby food, Belgium, forecast consumption
per capita (kg), 2008−13 41
Table 21: Groupe Danone key facts 42
Table 22: Nestlé SA key facts 44
Table 23: Bottled baby food,
Belgium, value by segment (€m), 2003−08 47
Table 24: Bottled
baby food, Belgium, value forecast by segment (€m), 2008−13 48
Table 25: Bottled baby food, Belgium, value by segment ($m), 2003−08
50
Table 26: Bottled baby food, Belgium, value forecast by segment ($m),
2008−13 50
Table 27: Bottled baby food, Belgium, volume by segment
(kg, million), 2003−08 52
Table 28: Bottled baby food, Belgium,
volume forecast by segment (kg, million), 2008−13 53
Table 29:
Bottled baby food, Belgium, brand share by value (%), 2007−08 55
Table 30: Bottled baby food, Belgium, value by brand (€m), 2007−08
55
Table 31: Bottled baby food, Belgium, company share by value (%),
2007−08 57
Table 32: Bottled baby food, Belgium, value by company
(€m), 2007−08 57
Table 33: Bottled baby food, Belgium,
distribution channels by value (%), 2007−08 58
Table 34: Bottled
baby food, Belgium, value by distribution channel (€m), 2007−08
58
Table 35: Bottled baby food, Belgium, expenditure per capita (€),
2003−08 60
Table 36: Bottled baby food, Belgium, forecast
expenditure per capita (€), 2008−13 60
Table 37: Bottled baby
food, Belgium, expenditure per capita ($), 2003−08 61
Table 38:
Bottled baby food, Belgium, forecast expenditure per capita ($), 2008−13
61
Table 39: Bottled baby food, Belgium, consumption per capita (kg),
2003−08 62
Table 40: Bottled baby food, Belgium, forecast
consumption per capita (kg), 2008−13 62
Table 41: Baby cereals,
Belgium, value by segment (€m), 2003−08 63
Table 42: Baby
cereals, Belgium, value forecast by segment (€m), 2008−13 64
Table 43: Baby cereals, Belgium, value by segment ($m), 2003−08 66
Table 44: Baby cereals, Belgium, value forecast by segment ($m), 2008−13
66
Table 45: Baby cereals, Belgium, volume by segment (kg, million),
2003−08 68
Table 46: Baby cereals, Belgium, volume forecast by
segment (kg, million), 2008−13 69
Table 47: Baby cereals, Belgium,
brand share by value (%), 2007−08 71
Table 48: Baby cereals,
Belgium, value by brand (€m), 2007−08 71
Table 49: Baby
cereals, Belgium, company share by value (%), 2007−08 73
Table 50:
Baby cereals, Belgium, value by company (€m), 2007−08 73
Table
51: Baby cereals, Belgium, distribution channels by value (%), 2007−08
74
Table 52: Baby cereals, Belgium, value by distribution channel
(€m), 2007−08 74
Table 53: Baby cereals, Belgium, expenditure
per capita (€), 2003−08 76
Table 54: Baby cereals, Belgium,
forecast expenditure per capita (€), 2008−13 76
Table 55: Baby
cereals, Belgium, expenditure per capita ($), 2003−08 77
Table 56:
Baby cereals, Belgium, forecast expenditure per capita ($), 2008−13
77
Table 57: Baby cereals, Belgium, consumption per capita (kg),
2003−08 78
Table 58: Baby cereals, Belgium, forecast consumption per
capita (kg), 2008−13 78
Table 59: Baby snacks, Belgium, value by
segment (€m), 2003−08 79
Table 60: Baby snacks, Belgium, value
forecast by segment (€m), 2008−13 80
Table 61: Baby snacks,
Belgium, value by segment ($m), 2003−08 82
Table 62: Baby snacks,
Belgium, value forecast by segment ($m), 2008−13 83
Table 63: Baby
snacks, Belgium, volume by segment (kg, million), 2003−08 85
Table
64: Baby snacks, Belgium, volume forecast by segment (kg, million),
2008−13 86
Table 65: Baby snacks, Belgium, brand share by value (%),
2007−08 88
Table 66: Baby snacks, Belgium, value by brand
(€m), 2007−08 88
Table 67: Baby snacks, Belgium, company share
by value (%), 2007−08 89
Table 68: Baby snacks, Belgium, value by
company (€m), 2007−08 89
Table 69: Baby snacks, Belgium,
distribution channels by value (%), 2007−08 90
Table 70: Baby
snacks, Belgium, value by distribution channel (€m), 2007−08
90
Table 71: Baby snacks, Belgium, expenditure per capita (€),
2003−08 92
Table 72: Baby snacks, Belgium, forecast expenditure per
capita (€), 2008−13 92
Table 73: Baby snacks, Belgium,
expenditure per capita ($), 2003−08 93
Table 74: Baby snacks,
Belgium, forecast expenditure per capita ($), 2008−13 93
Table 75:
Baby snacks, Belgium, consumption per capita (kg), 2003−08 94
Table
76: Baby snacks, Belgium, forecast consumption per capita (kg), 2008−13
94
Table 77: Canned baby food, Belgium, value by segment (€m),
2003−08 95
Table 78: Canned baby food, Belgium, value forecast by
segment (€m), 2008−13 96
Table 79: Canned baby food, Belgium,
value by segment ($m), 2003−08 98
Table 80: Canned baby food,
Belgium, value forecast by segment ($m), 2008−13 98
Table 81: Canned
baby food, Belgium, volume by segment (kg, million), 2003−08 100
Table 82: Canned baby food, Belgium, volume forecast by segment (kg, million),
2008−13 101
Table 83: Canned baby food, Belgium, brand share by
value (%), 2007−08 103
Table 84: Canned baby food, Belgium, value by
brand (€m), 2007−08 103
Table 85: Canned baby food, Belgium,
company share by value (%), 2007−08 105
Table 86: Canned baby food,
Belgium, value by company (€m), 2007−08 105
Table 87: Canned
baby food, Belgium, distribution channels by value (%), 2007−08 106
Table 88: Canned baby food, Belgium, value by distribution channel (€m),
2007−08 106
Table 89: Canned baby food, Belgium, expenditure per
capita (€), 2003−08 108
Table 90: Canned baby food, Belgium,
forecast expenditure per capita (€), 2008−13 108
Table 91:
Canned baby food, Belgium, expenditure per capita ($), 2003−08 109
Table 92: Canned baby food, Belgium, forecast expenditure per capita ($),
2008−13 109
Table 93: Canned baby food, Belgium, consumption per
capita (kg), 2003−08 110
Table 94: Canned baby food, Belgium,
forecast consumption per capita (kg), 2008−13 110
Table 95: Other
baby foods, Belgium, value by segment (€m), 2003−08 111
Table
96: Other baby foods, Belgium, value forecast by segment (€m),
2008−13 112
Table 97: Other baby foods, Belgium, value by segment
($m), 2003−08 114
Table 98: Other baby foods, Belgium, value
forecast by segment ($m), 2008−13 114
Table 99: Other baby foods,
Belgium, volume by segment (kg, million), 2003−08 116
Table 100:
Other baby foods, Belgium, volume forecast by segment (kg, million),
2008−13 117
Table 101: Other baby foods, Belgium, brand share by
value (%), 2007−08 119
Table 102: Other baby foods, Belgium, value
by brand (€m), 2007−08 119
Table 103: Other baby foods,
Belgium, company share by value (%), 2007−08 121
Table 104: Other
baby foods, Belgium, value by company (€m), 2007−08 121
Table
105: Other baby foods, Belgium, distribution channels by value (%),
2007−08 122
Table 106: Other baby foods, Belgium, value by
distribution channel (€m), 2007−08 122
Table 107: Other baby
foods, Belgium, expenditure per capita (€), 2003−08 124
Table
108: Other baby foods, Belgium, forecast expenditure per capita (€),
2008−13 124
Table 109: Other baby foods, Belgium, expenditure per
capita ($), 2003−08 125
Table 110: Other baby foods, Belgium,
forecast expenditure per capita ($), 2008−13 125
Table 111: Other
baby foods, Belgium, consumption per capita (kg), 2003−08 126
Table
112: Other baby foods, Belgium, forecast consumption per capita (kg),
2008−13 126
Table 113: Global baby food market value, 2008 127
Table 114: Global baby food market split (value terms ($m), 2008), top five
countries 130
Table 115: Global baby food market volume, 2008 131
Table 116: Global baby food market split (volume terms, 2008), top five
countries 134
Table 117: Leading players, top five countries 135
Table
118: Analysis of Belgium’s political landscape 137
Table 119:
Analysis of Belgium’s economy 141
Table 120: Analysis of
Belgium’s social system 145
Table 121: Analysis of Belgium’s
technology landscape 149
Table 122: Patents granted by the US Patent and
Trademark Office to major EU countries, 2000-06 152
Table 123:
Analysis of Belgium’s legal landscape 153
Table 124: Analysis of
Belgium’s environmental landscape 156
Table 125: Belgium baby food
new product launches reports, by company, 2009 159
Table 126: Belgium baby
food new product launches SKUs, by company, 2009 159
Table 127: Belgium
baby food new product launches (reports), by flavor and fragrances, 2009
160
Table 128: Belgium baby food new product launches (reports), by
ingredients (top 10 ingredients), 2009 160
Table 129: Belgium baby food
new product launches (reports), by package tags or claims, 2009 161
Table
130: Belgium baby food new product launches - recent launches (2009) 161
Table 131: Belgium population, by age group, 2003−08 (millions) 162
Table 132: Belgium population forecast, by age group, 2008−13 (millions)
163
Table 133: Belgium population, by gender, 2003−08 (millions)
163
Table 134: Belgium population forecast, by gender, 2008−13
(millions) 164
Table 135: Belgium nominal GDP, 2003−08 (€bn,
nominal prices) 164
Table 136: Belgium nominal GDP forecast, 2008−13
(€bn, nominal prices) 164
Table 137: Belgium real GDP, 2003−08
(€bn, 2000 prices) 165
Table 138: Belgium real GDP forecast,
2008−13 (€bn, 2000 prices) 165
Table 139: Belgium real GDP,
2003−08 ($bn, 2000 prices) 165
Table 140: Belgium real GDP forecast,
2008−13 ($bn, 2000 prices) 166
Table 141: Belgium consumer price
index, 2003−08 (2000=100) 166
Table 142: Belgium consumer price
index, 2008−13 (2000=100) 166
