Abstract
Introduction
This databook provides key data and information on the canned food market in
Nigeria. This report is a comprehensive resource for market, category and
segment level data including value, volume, distribution share and company &
brand share. This report also provides expenditure and consumption data for
the historic and forecast periods.
Scope
*Contains information on: canned meat,canned fish/seafood,canned fruit, canned
vegetables, canned ready meals and canned pasta&noodles
*Market,category and segment level information on value, volume, and
expenditure & consumption, with historic (2003-2008) and forecast (2009-2013)
data
*Category level company and brand share as well as distribution share
information for 2007 and 2008
*Review of the top two companies within the canned food market, including
company overview, key facts and business description
Highlights
The market for canned food in Nigeria increased at a compound annual growth
rate of 7.1% between 2003 and 2008.
The Canned fish/seafood category led the canned food market in Nigeria,
accounting for a share of 63%.
Leading players in Nigerian canned food market include H.J. Heinz Company, Del
Monte Foods Company and Princes Limited.
Reasons to Purchase
*Develop business strategies by understanding the quantitative trends within
the canned food market in Nigeria
*Design effective marketing and sales strategies by identifying key market
categories and segments
*Identify key players within the market to plan lucrative M&A, partnerships
and agreements
Table of Contents
TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level:
canned food 2
Summary category level: canned fish/seafood 3
Summary
category level: canned fruit 4
Summary category level: canned meat
products 5
Summary category level: canned ready meals 6
Summary
category level: canned vegetables 7
Summary category level: canned pasta &
noodles 8
Chapter 2 Introduction 9
What is this report about? 9
How to use this report 9
Market definition 10
Chapter 3 Market
Overview 26
Value analysis (Naira), 2003−08 26
Value analysis
(Naira), 2008−13 27
Value analysis (US dollars), 2003−08
29
Value analysis (US dollars), 2008−13 30
Volume analysis,
2003−08 32
Volume analysis, 2008−13 33
Company and brand
share analysis 35
Distribution analysis 40
Expenditure and consumption
per capita 42
Chapter 4 Leading Company Profiles 48
H.J. Heinz Company
48
Del Monte Foods Company 50
Chapter 5 Category Analysis: Canned
Fish/Seafood 52
Value analysis (Naira), 2003−08 52
Value
analysis (Naira), 2008−13 53
Value analysis (US dollars),
2003−08 55
Value analysis (US dollars), 2008−13 55
Volume
analysis, 2003−08 57
Volume analysis, 2008−13 58
Company
and brand share analysis 60
Distribution analysis 64
Expenditure and
consumption per capita 66
Chapter 6 Category Analysis: Canned Fruit 69
Value analysis (Naira), 2003−08 69
Value analysis (Naira),
2008−13 70
Value analysis (US dollars), 2003−08 72
Value
analysis (US dollars), 2008−13 73
Volume analysis, 2003−08
75
Volume analysis, 2008−13 76
Company and brand share analysis
78
Distribution analysis 81
Expenditure and consumption per capita
83
Chapter 7 Category Analysis: Canned Meat Products 86
Value analysis
(Naira), 2003−08 86
Value analysis (Naira), 2008−13 87
Value analysis (US dollars), 2003−08 89
Value analysis (US dollars),
2008−13 89
Volume analysis, 2003−08 91
Volume analysis,
2008−13 92
Company and brand share analysis 94
Distribution
analysis 97
Expenditure and consumption per capita 99
Chapter 8
Category Analysis: Canned Ready Meals 102
Value analysis (Naira),
2003−08 102
Value analysis (Naira), 2008−13 103
Value
analysis (US dollars), 2003−08 105
Value analysis (US dollars),
2008−13 106
Volume analysis, 2003−08 108
Volume analysis,
2008−13 109
Company and brand share analysis 111
Distribution
analysis 114
Expenditure and consumption per capita 116
Chapter 9
Category Analysis: Canned Vegetables 120
Value analysis (Naira),
2003−08 120
Value analysis (Naira), 2008−13 121
Value
analysis (US dollars), 2003−08 123
Value analysis (US dollars),
2008−13 124
Volume analysis, 2003−08 126
Volume analysis,
2008−13 127
Company and brand share analysis 129
Distribution
analysis 132
Expenditure and consumption per capita 134
Chapter 10
Category Analysis: Canned Pasta & Noodles 140
Value analysis (Naira),
2003−08 140
Value analysis (Naira), 2008−13 141
Value
analysis (US dollars), 2003−08 142
Value analysis (US dollars),
2008−13 142
Volume analysis, 2003−08 143
Volume analysis,
2008−13 144
Company and brand share analysis 145
Distribution
analysis 148
Expenditure and consumption per capita 150
Chapter 11
Country Comparison 153
Value 153
Volume 157
Market share 161
Chapter 12 Socioeconomic profile 162
Country overview 162
Key facts
163
Political overview 164
Economic overview 165
Chapter 13 New
Product Development 166
Product launches over time 166
Recent product
launches 168
Chapter 14 Macroeconomic Profile 169
Macroeconomic
indicators 169
Chapter 15 Research Methodology 174
Methodology
overview 174
Secondary research 175
Market modeling 176
Creating
an initial data model 176
Revising the initial data model 176
Creating
a final estimate 177
Creating demographic value splits 177
Primary
research 177
Data finalization 178
Ongoing research 178
Chapter 16
APPENDIX 179
Future readings 179
How to contact experts in your
industry 179
Disclaimer 179
LIST OF FIGURES
Figure 1: Canned
food, Nigeria, value by category (NGNm), 2003−13 28
Figure 2: Canned
food, Nigeria, category growth comparison, by value, 2003−13 31
Figure 3: Canned food, Nigeria, volume by category (kg, million),
2003−13 34
Figure 4: Canned food, Nigeria, category growth
comparison, by volume, 2003−13 34
Figure 5: Canned food, Nigeria,
company share by value (%), 2007−08 37
Figure 6: Canned food,
Nigeria, distribution channels by value (%), 2007−08 41
Figure 7:
Canned fish/seafood, Nigeria, value by segment (NGNm), 2003−13 54
Figure 8: Canned fish/seafood, Nigeria, category growth comparison, by value,
2003−13 56
Figure 9: Canned fish/seafood, Nigeria, volume by segment
(kg, million), 2003−13 59
Figure 10: Canned fish/seafood, Nigeria,
category growth comparison, by volume, 2003−13 59
Figure 11: Canned
fish/seafood, Nigeria, company share by value (%), 2007−08 62
Figure
12: Canned fish/seafood, Nigeria, distribution channels by value (%),
2007−08 65
Figure 13: Canned fruit, Nigeria, value by segment
(NGNm), 2003−13 71
Figure 14: Canned fruit, Nigeria, category growth
comparison, by value, 2003−13 74
Figure 15: Canned fruit, Nigeria,
volume by segment (kg, million), 2003−13 77
Figure 16: Canned fruit,
Nigeria, category growth comparison, by volume, 2003−13 77
Figure
17: Canned fruit, Nigeria, company share by value (%), 2007−08 79
Figure 18: Canned fruit, Nigeria, distribution channels by value (%),
2007−08 82
Figure 19: Canned meat products, Nigeria, value by
segment (NGNm), 2003−13 88
Figure 20: Canned meat products, Nigeria,
category growth comparison, by value, 2003−13 90
Figure 21: Canned
meat products, Nigeria, volume by segment (kg, million), 2003−13 93
Figure 22: Canned meat products, Nigeria, category growth comparison, by
volume, 2003−13 93
Figure 23: Canned meat products, Nigeria, company
share by value (%), 2007−08 95
Figure 24: Canned meat products,
Nigeria, distribution channels by value (%), 2007−08 98
Figure 25:
Canned ready meals, Nigeria, value by segment (NGNm), 2003−13 104
Figure 26: Canned ready meals, Nigeria, category growth comparison, by value,
2003−13 107
Figure 27: Canned ready meals, Nigeria, volume by
segment (kg, million), 2003−13 110
Figure 28: Canned ready meals,
Nigeria, category growth comparison, by volume, 2003−13 110
Figure
29: Canned ready meals, Nigeria, company share by value (%), 2007−08
112
Figure 30: Canned ready meals, Nigeria, distribution channels by value
(%), 2007−08 115
Figure 31: Canned vegetables, Nigeria, value by
segment (NGNm), 2003−13 122
Figure 32: Canned vegetables, Nigeria,
category growth comparison, by value, 2003−13 125
Figure 33: Canned
vegetables, Nigeria, volume by segment (kg, million), 2003−13 128
Figure 34: Canned vegetables, Nigeria, category growth comparison, by volume,
2003−13 128
Figure 35: Canned vegetables, Nigeria, company share by
value (%), 2007−08 130
Figure 36: Canned vegetables, Nigeria,
distribution channels by value (%), 2007−08 133
Figure 37: Canned
pasta & noodles, Nigeria, value (NGNm), 2003−13 141
Figure 38:
Canned pasta & noodles, Nigeria, volume (kg, million), 2003−13 144
Figure 39: Canned pasta & noodles, Nigeria, company share by value (%),
2007−08 146
Figure 40: Canned pasta & noodles, Nigeria, distribution
channels by value (%), 2007−08 149
Figure 41: Global canned food
market split (value terms, 2008), top five countries 154
Figure 42: Global
canned food market value, 2003-08, top five countries 156
Figure 43:
Global canned food market split (volume terms, 2008), top five countries
158
Figure 44: Global canned food market volume, 2003-08, top five
countries 160
Figure 45: Map of Nigeria 163
Figure 46: Annual data
review process 175
LIST OF TABLES
Table 1: Canned food category
definitions 11
Table 2: Canned food distribution channels 12
Table 3:
Canned food, Nigeria, value by category (NGNm), 2003−08 26
Table 4:
Canned food, Nigeria, value forecast by category (NGNm), 2008−13 27
Table 5: Canned food, Nigeria, value by category ($m), 2003−08 29
Table 6: Canned food, Nigeria, value forecast by category ($m), 2008−13
30
Table 7: Canned food, Nigeria, volume by category (kg, million),
2003−08 32
Table 8: Canned food, Nigeria, volume forecast by
category (kg, million), 2008−13 33
Table 9: Canned food, Nigeria,
brand share by value (%), 2007−08 35
Table 10: Canned food, Nigeria,
value by brand (NGNm), 2007−08 36
Table 11: Canned food, Nigeria,
company share by value (%), 2007−08 38
Table 12: Canned food,
Nigeria, value by company (NGNm), 2007−08 39
Table 13: Canned food,
Nigeria, distribution channels by value (%), 2007−08 40
Table 14:
Canned food, Nigeria, value by distribution channel (NGNm), 2007−08
40
Table 15: Canned food, Nigeria, expenditure per capita (NGN),
2003−08 42
Table 16: Canned food, Nigeria, forecast expenditure per
capita (NGN), 2008−13 43
Table 17: Canned food, Nigeria, expenditure
per capita ($), 2003−08 44
Table 18: Canned food, Nigeria, forecast
expenditure per capita ($), 2008−13 45
Table 19: Canned food,
Nigeria, consumption per capita (kg), 2003−08 46
Table 20: Canned
food, Nigeria, forecast consumption per capita (kg), 2008−13 47
Table 21: H.J. Heinz Company key facts 48
Table 22: Del Monte Foods
Company key facts 50
Table 23: Canned fish/seafood, Nigeria, value by
segment (NGNm), 2003−08 52
Table 24: Canned fish/seafood, Nigeria,
value forecast by segment (NGNm), 2008−13 53
Table 25: Canned
fish/seafood, Nigeria, value by segment ($m), 2003−08 55
Table 26:
Canned fish/seafood, Nigeria, value forecast by segment ($m), 2008−13
55
Table 27: Canned fish/seafood, Nigeria, volume by segment (kg,
million), 2003−08 57
Table 28: Canned fish/seafood, Nigeria, volume
forecast by segment (kg, million), 2008−13 58
Table 29: Canned
fish/seafood, Nigeria, brand share by value (%), 2007−08 60
Table
30: Canned fish/seafood, Nigeria, value by brand (NGNm), 2007−08 61
Table 31: Canned fish/seafood, Nigeria, company share by value (%),
2007−08 63
Table 32: Canned fish/seafood, Nigeria, value by company
(NGNm), 2007−08 63
Table 33: Canned fish/seafood, Nigeria,
distribution channels by value (%), 2007−08 64
Table 34: Canned
fish/seafood, Nigeria, value by distribution channel (NGNm), 2007−08
64
Table 35: Canned fish/seafood, Nigeria, expenditure per capita (NGN),
2003−08 66
Table 36: Canned fish/seafood, Nigeria, forecast
expenditure per capita (NGN), 2008−13 66
Table 37: Canned
fish/seafood, Nigeria, expenditure per capita ($), 2003−08 67
Table
38: Canned fish/seafood, Nigeria, forecast expenditure per capita ($),
2008−13 67
Table 39: Canned fish/seafood, Nigeria, consumption per
capita (kg), 2003−08 68
Table 40: Canned fish/seafood, Nigeria,
forecast consumption per capita (kg), 2008−13 68
Table 41: Canned
fruit, Nigeria, value by segment (NGNm), 2003−08 69
Table 42: Canned
fruit, Nigeria, value forecast by segment (NGNm), 2008−13 70
Table
43: Canned fruit, Nigeria, value by segment ($m), 2003−08 72
Table
44: Canned fruit, Nigeria, value forecast by segment ($m), 2008−13
73
Table 45: Canned fruit, Nigeria, volume by segment (kg, million),
2003−08 75
Table 46: Canned fruit, Nigeria, volume forecast by
segment (kg, million), 2008−13 76
Table 47: Canned fruit, Nigeria,
brand share by value (%), 2007−08 78
Table 48: Canned fruit,
Nigeria, value by brand (NGNm), 2007−08 78
Table 49: Canned fruit,
Nigeria, company share by value (%), 2007−08 80
Table 50: Canned
fruit, Nigeria, value by company (NGNm), 2007−08 80
Table 51: Canned
fruit, Nigeria, distribution channels by value (%), 2007−08 81
Table
52: Canned fruit, Nigeria, value by distribution channel (NGNm), 2007−08
81
Table 53: Canned fruit, Nigeria, expenditure per capita (NGN),
2003−08 83
Table 54: Canned fruit, Nigeria, forecast expenditure per
capita (NGN), 2008−13 83
Table 55: Canned fruit, Nigeria,
expenditure per capita ($), 2003−08 84
Table 56: Canned fruit,
Nigeria, forecast expenditure per capita ($), 2008−13 84
Table 57:
Canned fruit, Nigeria, consumption per capita (kg), 2003−08 85
Table
58: Canned fruit, Nigeria, forecast consumption per capita (kg), 2008−13
85
Table 59: Canned meat products, Nigeria, value by segment (NGNm),
2003−08 86
Table 60: Canned meat products, Nigeria, value forecast
by segment (NGNm), 2008−13 87
Table 61: Canned meat products,
Nigeria, value by segment ($m), 2003−08 89
Table 62: Canned meat
products, Nigeria, value forecast by segment ($m), 2008−13 89
Table
63: Canned meat products, Nigeria, volume by segment (kg, million),
2003−08 91
Table 64: Canned meat products, Nigeria, volume forecast
by segment (kg, million), 2008−13 92
Table 65: Canned meat products,
Nigeria, brand share by value (%), 2007−08 94
Table 66: Canned meat
products, Nigeria, value by brand (NGNm), 2007−08 94
Table 67:
Canned meat products, Nigeria, company share by value (%), 2007−08
96
Table 68: Canned meat products, Nigeria, value by company (NGNm),
2007−08 96
Table 69: Canned meat products, Nigeria, distribution
channels by value (%), 2007−08 97
Table 70: Canned meat products,
Nigeria, value by distribution channel (NGNm), 2007−08 97
Table 71:
Canned meat products, Nigeria, expenditure per capita (NGN), 2003−08
99
Table 72: Canned meat products, Nigeria, forecast expenditure per
capita (NGN), 2008−13 99
Table 73: Canned meat products, Nigeria,
expenditure per capita ($), 2003−08 100
Table 74: Canned meat
products, Nigeria, forecast expenditure per capita ($), 2008−13 100
Table 75: Canned meat products, Nigeria, consumption per capita (kg),
2003−08 101
Table 76: Canned meat products, Nigeria, forecast
consumption per capita (kg), 2008−13 101
Table 77: Canned ready
meals, Nigeria, value by segment (NGNm), 2003−08 102
Table 78:
Canned ready meals, Nigeria, value forecast by segment (NGNm), 2008−13
103
Table 79: Canned ready meals, Nigeria, value by segment ($m),
2003−08 105
Table 80: Canned ready meals, Nigeria, value forecast by
segment ($m), 2008−13 106
Table 81: Canned ready meals, Nigeria,
volume by segment (kg, million), 2003−08 108
Table 82: Canned ready
meals, Nigeria, volume forecast by segment (kg, million), 2008−13
109
Table 83: Canned ready meals, Nigeria, brand share by value (%),
2007−08 111
Table 84: Canned ready meals, Nigeria, value by brand
(NGNm), 2007−08 111
Table 85: Canned ready meals, Nigeria, company
share by value (%), 2007−08 113
Table 86: Canned ready meals,
Nigeria, value by company (NGNm), 2007−08 113
Table 87: Canned ready
meals, Nigeria, distribution channels by value (%), 2007−08 114
Table 88: Canned ready meals, Nigeria, value by distribution channel (NGNm),
2007−08 114
Table 89: Canned ready meals, Nigeria, expenditure per
capita (NGN), 2003−08 116
Table 90: Canned ready meals, Nigeria,
forecast expenditure per capita (NGN), 2008−13 117
Table 91: Canned
ready meals, Nigeria, expenditure per capita ($), 2003−08 117
Table
92: Canned ready meals, Nigeria, forecast expenditure per capita ($),
2008−13 118
Table 93: Canned ready meals, Nigeria, consumption per
capita (kg), 2003−08 118
Table 94: Canned ready meals, Nigeria,
forecast consumption per capita (kg), 2008−13 119
Table 95: Canned
vegetables, Nigeria, value by segment (NGNm), 2003−08 120
Table 96:
Canned vegetables, Nigeria, value forecast by segment (NGNm), 2008−13
121
Table 97: Canned vegetables, Nigeria, value by segment ($m),
2003−08 123
Table 98: Canned vegetables, Nigeria, value forecast by
segment ($m), 2008−13 124
Table 99: Canned vegetables, Nigeria,
volume by segment (kg, million), 2003−08 126
Table 100: Canned
vegetables, Nigeria, volume forecast by segment (kg, million), 2008−13
127
Table 101: Canned vegetables, Nigeria, brand share by value (%),
2007−08 129
Table 102: Canned vegetables, Nigeria, value by brand
(NGNm), 2007−08 129
Table 103: Canned vegetables, Nigeria, company
share by value (%), 2007−08 131
Table 104: Canned vegetables,
Nigeria, value by company (NGNm), 2007−08 131
Table 105: Canned
vegetables, Nigeria, distribution channels by value (%), 2007−08 132
Table 106: Canned vegetables, Nigeria, value by distribution channel (NGNm),
2007−08 132
Table 107: Canned vegetables, Nigeria, expenditure per
capita (NGN), 2003−08 134
Table 108: Canned vegetables, Nigeria,
forecast expenditure per capita (NGN), 2008−13 135
Table 109: Canned
vegetables, Nigeria, expenditure per capita ($), 2003−08 136
Table
110: Canned vegetables, Nigeria, forecast expenditure per capita ($),
2008−13 137
Table 111: Canned vegetables, Nigeria, consumption per
capita (kg), 2003−08 138
Table 112: Canned vegetables, Nigeria,
forecast consumption per capita (kg), 2008−13 139
Table 113: Canned
pasta & noodles, Nigeria, value (NGNm), 2003−08 140
Table 114:
Canned pasta & noodles, Nigeria, value forecast (NGNm), 2008−13 141
Table 115: Canned pasta & noodles, Nigeria, value ($m), 2003−08 142
Table 116: Canned pasta & noodles, Nigeria, value forecast ($m), 2008−13
142
Table 117: Canned pasta & noodles, Nigeria, volume (kg, million),
2003−08 143
Table 118: Canned pasta & noodles, Nigeria, volume
forecast (kg, million), 2008−13 144
Table 119: Canned pasta &
noodles, Nigeria, brand share by value (%), 2007−08 145
Table 120:
Canned pasta & noodles, Nigeria, value by brand (NGNm), 2007−08 145
Table 121: Canned pasta & noodles, Nigeria, company share by value (%),
2007−08 147
Table 122: Canned pasta & noodles, Nigeria, value by
company (NGNm), 2007−08 147
Table 123: Canned pasta & noodles,
Nigeria, distribution channels by value (%), 2007−08 148
Table 124:
Canned pasta & noodles, Nigeria, value by distribution channel (NGNm),
2007−08 148
Table 125: Canned pasta & noodles, Nigeria, expenditure
per capita (NGN), 2003−08 150
Table 126: Canned pasta & noodles,
Nigeria, forecast expenditure per capita (NGN), 2008−13 150
Table
127: Canned pasta & noodles, Nigeria, expenditure per capita ($),
2003−08 151
Table 128: Canned pasta & noodles, Nigeria, forecast
expenditure per capita ($), 2008−13 151
Table 129: Canned pasta &
noodles, Nigeria, consumption per capita (kg), 2003−08 152
Table
130: Canned pasta & noodles, Nigeria, forecast consumption per capita (kg),
2008−13 152
Table 131: Global canned food market value, 2008 153
Table 132: Global canned food market split (value terms ($m), 2008), top five
countries 156
Table 133: Global canned food market volume, 2008 157
Table 134: Global canned food market split (volume terms, 2008), top five
countries 160
Table 135: Leading players, top five countries 161
Table
136: Nigeria key facts 163
Table 137: Nigeria canned food new product
launches reports, by company (top five companies), 2009 166
Table 138:
Nigeria canned food new product launches SKUs, by company (top five
companies), 2009 166
Table 139: Nigeria canned food new product launches
(reports), by flavor and fragrances (top 10 flavors), 2009 167
Table 140:
Nigeria canned food new product launches (reports), by ingredients (top 10
ingredients), 2009 167
Table 141: Nigeria canned food new product launches
(reports), by package tags or claims 2009 168
Table 142: Nigeria canned
food new product launches - recent five launches 2009 168
Table 143:
Nigeria population, by age group, 2003−08 (millions) 169
Table 144:
Nigeria population forecast, by age group, 2008−13 (millions) 170
Table 145: Nigeria population, by gender, 2003−08 (millions) 170
Table 146: Nigeria population forecast, by gender, 2008−13 (millions)
171
Table 147: Nigeria nominal GDP, 2003−08 (NGNbn, nominal prices)
171
Table 148: Nigeria nominal GDP forecast, 2008−13 (NGNbn, nominal
prices) 171
Table 149: Nigeria real GDP, 2003−08 (NGNbn, 2000
prices) 172
Table 150: Nigeria real GDP forecast, 2008−13 (NGNbn,
2000 prices) 172
Table 151: Nigeria real GDP, 2003−08 ($bn, 2000
prices) 172
Table 152: Nigeria real GDP forecast, 2008−13 ($bn, 2000
prices) 173
Table 153: Nigeria consumer price index, 2003−08
(2000=100) 173
Table 154: Nigeria consumer price index, 2008−13
(2000=100) 173
