Abstract
Introduction
This databook provides key data and information on the spirits market in
Turkey. This report is a comprehensive resource for market, category and
segment level data including value, volume, distribution share and company &
brand share. This report also provides expenditure and consumption data for
the historic and forecast periods.
Scope
*Contains information on eight categories; whisk(e)y, gin & genever, liqueurs,
vodka, tequila & mezcal, rum, specialty spirits and brandy
*Market,category and segment level information on value, volume, and
expenditure & consumption, with historic (2004-09) and forecast (2010-14)
data
*Category level company and brand share as well as distribution share
information for 2008 and 2009
*Review of the top two companies within the spirits market, including company
overview, key facts and business description
Highlights
The market for spirits in Turkey increased at a compound annual growth rate of
0.2% between 2004 and 2009.
The specialty spirits category led the spirits market in Turkey, accounting
for a share of 47.2%.
Leading players in Turkish spirits market include Tekel, Diageo plc and Pernod
Ricard.
Reasons to Purchase
*Develop business strategies by understanding the quantitative trends within
the spirits market in Turkey
*Design effective marketing and sales strategies by identifying key market
categories and segments
*Identify key players within the market to plan lucrative M&A, partnerships
and agreements
Table of Contents
TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level:
spirits 2
Summary category level: brandy 3
Summary category level:
liqueurs 4
Summary category level: rum 5
Summary category level:
specialty spirits 6
Summary category level: gin & genever 7
Summary
category level: whisk(e)y 8
Summary category level: tequila & mezcal 9
Summary category level: vodka 10
Chapter 2 Introduction 11
What is
this report about? 11
How to use this report 11
Market definition
12
Chapter 3 Market Overview 31
Value analysis (Turkish Lira),
2004−09 31
Value analysis (Turkish Lira), 2009−14 32
Value
analysis (US dollars), 2004−09 34
Value analysis (US dollars),
2009−14 35
Volume analysis, 2004−09 37
Volume analysis,
2009−14 38
Company and brand share analysis 41
Distribution
analysis 45
Expenditure and consumption per capita 47
Chapter 4
Leading Company Profiles 53
Diageo plc 53
Pernod Ricard SA 56
Chapter 5 Category Analysis: Brandy 58
Value analysis (Turkish Lira),
2004−09 58
Value analysis (Turkish Lira), 2009−14 59
Value
analysis (US dollars), 2004−09 61
Value analysis (US dollars),
2009−14 61
Volume analysis, 2004−09 63
Volume analysis,
2009−14 64
Company and brand share analysis 66
Distribution
analysis 69
Expenditure and consumption per capita 71
Chapter 6
Category Analysis: Liqueurs 74
Value analysis (Turkish Lira),
2004−09 74
Value analysis (Turkish Lira), 2009−14 75
Value
analysis (US dollars), 2004−09 77
Value analysis (US dollars),
2009−14 77
Volume analysis, 2004−09 79
Volume analysis,
2009−14 80
Company and brand share analysis 82
Distribution
analysis 85
Expenditure and consumption per capita 87
Chapter 7
Category Analysis: Rum 90
Value analysis (Turkish Lira), 2004−09
90
Value analysis (Turkish Lira), 2009−14 91
Value analysis (US
dollars), 2004−09 93
Value analysis (US dollars), 2009−14
93
Volume analysis, 2004−09 95
Volume analysis, 2009−14
96
Company and brand share analysis 98
Distribution analysis 100
Expenditure and consumption per capita 102
Chapter 8 Category Analysis:
Specialty Spirits 105
Value analysis (Turkish Lira), 2004−09 105
Value analysis (Turkish Lira), 2009−14 106
Value analysis (US
dollars), 2004−09 108
Value analysis (US dollars), 2009−14
109
Volume analysis, 2004−09 110
Volume analysis, 2009−14
111
Company and brand share analysis 113
Distribution analysis 115
Expenditure and consumption per capita 117
Chapter 9 Category Analysis:
Gin & Genever 120
Value analysis (Turkish Lira), 2004−09 120
Value analysis (Turkish Lira), 2009−14 121
Value analysis (US
dollars), 2004−09 122
Value analysis (US dollars), 2009−14
122
Volume analysis, 2004−09 123
Volume analysis, 2009−14
124
Company and brand share analysis 125
Distribution analysis 128
Expenditure and consumption per capita 130
Chapter 10 Category Analysis:
Whisk(e)y 133
Value analysis (Turkish Lira), 2004−09 133
Value
analysis (Turkish Lira), 2009−14 134
Value analysis (US dollars),
2004−09 136
Value analysis (US dollars), 2009−14 137
Volume analysis, 2004−09 139
Volume analysis, 2009−14 140
Company and brand share analysis 143
Distribution analysis 146
Expenditure and consumption per capita 148
Chapter 11 Category Analysis:
Tequila & Mezcal 152
Value analysis (Turkish Lira), 2004−09 152
Value analysis (Turkish Lira), 2009−14 153
Value analysis (US
dollars), 2004−09 154
Value analysis (US dollars), 2009−14
154
Volume analysis, 2004−09 155
Volume analysis, 2009−14
156
Company and brand share analysis 157
Distribution analysis 160
Expenditure and consumption per capita 162
Chapter 12 Category Analysis:
Vodka 165
Value analysis (Turkish Lira), 2004−09 165
Value
analysis (Turkish Lira), 2009−14 166
Value analysis (US dollars),
2004−09 168
Value analysis (US dollars), 2009−14 168
Volume analysis, 2004−09 170
Volume analysis, 2009−14 171
Company and brand share analysis 173
Distribution analysis 176
Expenditure and consumption per capita 178
Chapter 13 Country Comparison
181
Value 181
Volume 185
Market share 189
Chapter 14 New
Product Development 190
Product launches over time 190
Recent product
launches 192
Chapter 15 Macroeconomic Profile 193
Macroeconomic
Indicators 193
Chapter 16 Research Methodology 198
Methodology
overview 198
Secondary research 199
Market modeling 200
Creating
an initial data model 200
Revising the initial data model 200
Creating
a final estimate 201
Creating demographic value splits 201
Primary
research 201
Data finalization 202
Ongoing research 202
Chapter 17
Appendix 203
Future readings 203
How to contact experts in your
industry 203
Disclaimer 203
LIST OF FIGURES
Figure 1:
Spirits, Turkey, value by category (TRYm), 2004−14 33
Figure 2:
Spirits, Turkey, category growth comparison, by value, 2004−14 36
Figure 3: Spirits, Turkey, volume by category (liters, million), 2004−14
39
Figure 4: Spirits, Turkey, category growth comparison, by volume,
2004−14 40
Figure 5: Spirits, Turkey, company share by volume (%),
2008−09 43
Figure 6: Spirits, Turkey, distribution channels by
volume (%), 2008−09 46
Figure 7: Brandy, Turkey, value by segment
(TRYm), 2004−14 60
Figure 8: Brandy, Turkey, category growth
comparison, by value, 2004−14 62
Figure 9: Brandy, Turkey, volume by
segment (liters, million), 2004−14 65
Figure 10: Brandy, Turkey,
category growth comparison, by volume, 2004−14 65
Figure 11: Brandy,
Turkey, company share by volume (%), 2008−09 67
Figure 12: Brandy,
Turkey, distribution channels by volume (%), 2008−09 70
Figure 13:
Liqueurs, Turkey, value by segment (TRYm), 2004−14 76
Figure 14:
Liqueurs, Turkey, category growth comparison, by value, 2004−14 78
Figure 15: Liqueurs, Turkey, volume by segment (liters, million),
2004−14 81
Figure 16: Liqueurs, Turkey, category growth comparison,
by volume, 2004−14 81
Figure 17: Liqueurs, Turkey, company share by
volume (%), 2008−09 83
Figure 18: Liqueurs, Turkey, distribution
channels by volume (%), 2008−09 86
Figure 19: Rum, Turkey, value by
segment (TRYm), 2004−14 92
Figure 20: Rum, Turkey, category growth
comparison, by value, 2004−14 94
Figure 21: Rum, Turkey, volume by
segment (liters, million), 2004−14 97
Figure 22: Rum, Turkey,
category growth comparison, by volume, 2004−14 97
Figure 23: Rum,
Turkey, distribution channels by volume (%), 2008−09 101
Figure 24:
Specialty spirits, Turkey, value by segment (TRYm), 2004−14 107
Figure 25: Specialty spirits, Turkey, volume by segment (liters, million),
2004−14 112
Figure 26: Specialty spirits, Turkey, distribution
channels by volume (%), 2008−09 116
Figure 27: Gin & genever,
Turkey, value (TRYm), 2004−14 121
Figure 28: Gin & genever, Turkey,
volume (liters, million), 2004−14 124
Figure 29: Gin & genever,
Turkey, company share by volume (%), 2008−09 126
Figure 30: Gin &
genever, Turkey, distribution channels by volume (%), 2008−09 129
Figure 31: Whisk(e)y, Turkey, value by segment (TRYm), 2004−14 135
Figure 32: Whisk(e)y, Turkey, category growth comparison, by value,
2004−14 138
Figure 33: Whisk(e)y, Turkey, volume by segment (liters,
million), 2004−14 141
Figure 34: Whisk(e)y, Turkey, category growth
comparison, by volume, 2004−14 142
Figure 35: Whisk(e)y, Turkey,
company share by volume (%), 2008−09 144
Figure 36: Whisk(e)y,
Turkey, distribution channels by volume (%), 2008−09 147
Figure 37:
Tequila & mezcal, Turkey, value (TRYm), 2004−14 153
Figure 38:
Tequila & mezcal, Turkey, volume (liters, million), 2004−14 156
Figure 39: Tequila & mezcal, Turkey, company share by volume (%),
2008−09 158
Figure 40: Tequila & mezcal, Turkey, distribution
channels by volume (%), 2008−09 161
Figure 41: Vodka, Turkey, value
by segment (TRYm), 2004−14 167
Figure 42: Vodka, Turkey, category
growth comparison, by value, 2004−14 169
Figure 43: Vodka, Turkey,
volume by segment (liters, million), 2004−14 172
Figure 44: Vodka,
Turkey, category growth comparison, by volume, 2004−14 172
Figure
45: Vodka, Turkey, company share by volume (%), 2008−09 174
Figure
46: Vodka, Turkey, distribution channels by volume (%), 2008−09 177
Figure 47: Global spirits market split (value terms, 2009), top five countries
182
Figure 48: Global spirits market value, 2004-09, top five
countries 184
Figure 49: Global spirits market split (volume terms, 2009),
top five countries 186
Figure 50: Global spirits market volume,
2004-09, top five countries 188
Figure 51: Annual data review
process 199
LIST OF TABLES
Table 1: Spirits category definitions
13
Table 2: Spirits distribution channels 14
Table 3: Spirits, Turkey,
value by category (TRYm), 2004−09 31
Table 4: Spirits, Turkey, value
forecast by category (TRYm), 2009−14 32
Table 5: Spirits, Turkey,
value by category ($m), 2004−09 34
Table 6: Spirits, Turkey, value
forecast by category ($m), 2009−14 35
Table 7: Spirits, Turkey,
volume by category (liters, million), 2004−09 37
Table 8: Spirits,
Turkey, volume forecast by category (liters, million), 2009−14 38
Table 9: Spirits, Turkey, brand share by volume (%), 2008−09 41
Table 10: Spirits, Turkey, volume by brand (liters, million), 2008−09
42
Table 11: Spirits, Turkey, company share by volume (%), 2008−09
44
Table 12: Spirits, Turkey, volume by company (liters, million),
2008−09 44
Table 13: Spirits, Turkey, distribution channels by
volume (%), 2008−09 45
Table 14: Spirits, Turkey, volume by
distribution channel (liters, million), 2008−09 45
Table 15:
Spirits, Turkey, expenditure per capita (TRY), 2004−09 47
Table 16:
Spirits, Turkey, forecast expenditure per capita (TRY), 2009−14 48
Table 17: Spirits, Turkey, expenditure per capita ($), 2004−09 49
Table 18: Spirits, Turkey, forecast expenditure per capita ($), 2009−14
50
Table 19: Spirits, Turkey, consumption per capita (liters),
2004−09 51
Table 20: Spirits, Turkey, forecast consumption per
capita (liters), 2009−14 52
Table 21: Diageo plc key facts 53
Table 22: Pernod Ricard SA key facts 56
Table 23: Brandy, Turkey, value by
segment (TRYm), 2004−09 58
Table 24: Brandy, Turkey, value forecast
by segment (TRYm), 2009−14 59
Table 25: Brandy, Turkey, value by
segment ($m), 2004−09 61
Table 26: Brandy, Turkey, value forecast by
segment ($m), 2009−14 61
Table 27: Brandy, Turkey, volume by segment
(liters, million), 2004−09 63
Table 28: Brandy, Turkey, volume
forecast by segment (liters, million), 2009−14 64
Table 29: Brandy,
Turkey, brand share by volume (%), 2008−09 66
Table 30: Brandy,
Turkey, volume by brand (liters, million), 2008−09 66
Table 31:
Brandy, Turkey, company share by volume (%), 2008−09 68
Table 32:
Brandy, Turkey, volume by company (liters, million), 2008−09 68
Table 33: Brandy, Turkey, distribution channels by volume (%), 2008−09
69
Table 34: Brandy, Turkey, volume by distribution channel (liters,
million), 2008−09 69
Table 35: Brandy, Turkey, expenditure per
capita (TRY), 2004−09 71
Table 36: Brandy, Turkey, forecast
expenditure per capita (TRY), 2009−14 71
Table 37: Brandy, Turkey,
expenditure per capita ($), 2004−09 72
Table 38: Brandy, Turkey,
forecast expenditure per capita ($), 2009−14 72
Table 39: Brandy,
Turkey, consumption per capita (liters), 2004−09 73
Table 40:
Brandy, Turkey, forecast consumption per capita (liters), 2009−14 73
Table 41: Liqueurs, Turkey, value by segment (TRYm), 2004−09 74
Table 42: Liqueurs, Turkey, value forecast by segment (TRYm), 2009−14
75
Table 43: Liqueurs, Turkey, value by segment ($m), 2004−09 77
Table 44: Liqueurs, Turkey, value forecast by segment ($m), 2009−14
77
Table 45: Liqueurs, Turkey, volume by segment (liters, million),
2004−09 79
Table 46: Liqueurs, Turkey, volume forecast by segment
(liters, million), 2009−14 80
Table 47: Liqueurs, Turkey, brand
share by volume (%), 2008−09 82
Table 48: Liqueurs, Turkey, volume
by brand (liters, million), 2008−09 82
Table 49: Liqueurs, Turkey,
company share by volume (%), 2008−09 84
Table 50: Liqueurs, Turkey,
volume by company (liters, million), 2008−09 84
Table 51: Liqueurs,
Turkey, distribution channels by volume (%), 2008−09 85
Table 52:
Liqueurs, Turkey, volume by distribution channel (liters, million),
2008−09 85
Table 53: Liqueurs, Turkey, expenditure per capita (TRY),
2004−09 87
Table 54: Liqueurs, Turkey, forecast expenditure per
capita (TRY), 2009−14 87
Table 55: Liqueurs, Turkey, expenditure per
capita ($), 2004−09 88
Table 56: Liqueurs, Turkey, forecast
expenditure per capita ($), 2009−14 88
Table 57: Liqueurs, Turkey,
consumption per capita (liters), 2004−09 89
Table 58: Liqueurs,
Turkey, forecast consumption per capita (liters), 2009−14 89
Table
59: Rum, Turkey, value by segment (TRYm), 2004−09 90
Table 60: Rum,
Turkey, value forecast by segment (TRYm), 2009−14 91
Table 61: Rum,
Turkey, value by segment ($m), 2004−09 93
Table 62: Rum, Turkey,
value forecast by segment ($m), 2009−14 93
Table 63: Rum, Turkey,
volume by segment (liters, million), 2004−09 95
Table 64: Rum,
Turkey, volume forecast by segment (liters, million), 2009−14 96
Table 65: Rum, Turkey, brand share by volume (%), 2008−09 98
Table
66: Rum, Turkey, volume by brand (liters, million), 2008−09 98
Table
67: Rum, Turkey, company share by volume (%), 2008−09 99
Table 68:
Rum, Turkey, volume by company (liters, million), 2008−09 99
Table
69: Rum, Turkey, distribution channels by volume (%), 2008−09 100
Table 70: Rum, Turkey, volume by distribution channel (liters, million),
2008−09 100
Table 71: Rum, Turkey, expenditure per capita (TRY),
2004−09 102
Table 72: Rum, Turkey, forecast expenditure per capita
(TRY), 2009−14 102
Table 73: Rum, Turkey, expenditure per capita
($), 2004−09 103
Table 74: Rum, Turkey, forecast expenditure per
capita ($), 2009−14 103
Table 75: Rum, Turkey, consumption per
capita (liters), 2004−09 104
Table 76: Rum, Turkey, forecast
consumption per capita (liters), 2009−14 104
Table 77: Specialty
spirits, Turkey, value by segment (TRYm), 2004−09 105
Table 78:
Specialty spirits, Turkey, value forecast by segment (TRYm), 2009−14
106
Table 79: Specialty spirits, Turkey, value by segment ($m),
2004−09 108
Table 80: Specialty spirits, Turkey, value forecast by
segment ($m), 2009−14 109
Table 81: Specialty spirits, Turkey,
volume by segment (liters, million), 2004−09 110
Table 82: Specialty
spirits, Turkey, volume forecast by segment (liters, million), 2009−14
111
Table 83: Specialty spirits, Turkey, brand share by volume (%),
2008−09 113
Table 84: Specialty spirits, Turkey, volume by brand
(liters, million), 2008−09 113
Table 85: Specialty spirits, Turkey,
company share by volume (%), 2008−09 114
Table 86: Specialty
spirits, Turkey, volume by company (liters, million), 2008−09 114
Table 87: Specialty spirits, Turkey, distribution channels by volume (%),
2008−09 115
Table 88: Specialty spirits, Turkey, volume by
distribution channel (liters, million), 2008−09 115
Table 89:
Specialty spirits, Turkey, expenditure per capita (TRY), 2004−09 117
Table 90: Specialty spirits, Turkey, forecast expenditure per capita (TRY),
2009−14 117
Table 91: Specialty spirits, Turkey, expenditure per
capita ($), 2004−09 118
Table 92: Specialty spirits, Turkey,
forecast expenditure per capita ($), 2009−14 118
Table 93: Specialty
spirits, Turkey, consumption per capita (liters), 2004−09 119
Table
94: Specialty spirits, Turkey, forecast consumption per capita (liters),
2009−14 119
Table 95: Gin & genever, Turkey, value (TRYm),
2004−09 120
Table 96: Gin & genever, Turkey, value forecast (TRYm),
2009−14 121
Table 97: Gin & genever, Turkey, value ($m),
2004−09 122
Table 98: Gin & genever, Turkey, value forecast ($m),
2009−14 122
Table 99: Gin & genever, Turkey, volume (liters,
million), 2004−09 123
Table 100: Gin & genever, Turkey, volume
forecast (liters, million), 2009−14 124
Table 101: Gin & genever,
Turkey, brand share by volume (%), 2008−09 125
Table 102: Gin &
genever, Turkey, volume by brand (liters, million), 2008−09 125
Table 103: Gin & genever, Turkey, company share by volume (%), 2008−09
127
Table 104: Gin & genever, Turkey, volume by company (liters, million),
2008−09 127
Table 105: Gin & genever, Turkey, distribution channels
by volume (%), 2008−09 128
Table 106: Gin & genever, Turkey, volume
by distribution channel (liters, million), 2008−09 128
Table 107:
Gin & genever, Turkey, expenditure per capita (TRY), 2004−09 130
Table 108: Gin & genever, Turkey, forecast expenditure per capita (TRY),
2009−14 130
Table 109: Gin & genever, Turkey, expenditure per capita
($), 2004−09 131
Table 110: Gin & genever, Turkey, forecast
expenditure per capita ($), 2009−14 131
Table 111: Gin & genever,
Turkey, consumption per capita (liters), 2004−09 132
Table 112: Gin
& genever, Turkey, forecast consumption per capita (liters), 2009−14
132
Table 113: Whisk(e)y, Turkey, value by segment (TRYm), 2004−09
133
Table 114: Whisk(e)y, Turkey, value forecast by segment (TRYm),
2009−14 134
Table 115: Whisk(e)y, Turkey, value by segment ($m),
2004−09 136
Table 116: Whisk(e)y, Turkey, value forecast by segment
($m), 2009−14 137
Table 117: Whisk(e)y, Turkey, volume by segment
(liters, million), 2004−09 139
Table 118: Whisk(e)y, Turkey, volume
forecast by segment (liters, million), 2009−14 140
Table 119:
Whisk(e)y, Turkey, brand share by volume (%), 2008−09 143
Table 120:
Whisk(e)y, Turkey, volume by brand (liters, million), 2008−09 143
Table 121: Whisk(e)y, Turkey, company share by volume (%), 2008−09
145
Table 122: Whisk(e)y, Turkey, volume by company (liters, million),
2008−09 145
Table 123: Whisk(e)y, Turkey, distribution channels by
volume (%), 2008−09 146
Table 124: Whisk(e)y, Turkey, volume by
distribution channel (liters, million), 2008−09 146
Table 125:
Whisk(e)y, Turkey, expenditure per capita (TRY), 2004−09 148
Table
126: Whisk(e)y, Turkey, forecast expenditure per capita (TRY), 2009−14
149
Table 127: Whisk(e)y, Turkey, expenditure per capita ($),
2004−09 149
Table 128: Whisk(e)y, Turkey, forecast expenditure per
capita ($), 2009−14 150
Table 129: Whisk(e)y, Turkey, consumption
per capita (liters), 2004−09 150
Table 130: Whisk(e)y, Turkey,
forecast consumption per capita (liters), 2009−14 151
Table 131:
Tequila & mezcal, Turkey, value (TRYm), 2004−09 152
Table 132:
Tequila & mezcal, Turkey, value forecast (TRYm), 2009−14 153
Table
133: Tequila & mezcal, Turkey, value ($m), 2004−09 154
Table 134:
Tequila & mezcal, Turkey, value forecast ($m), 2009−14 154
Table
135: Tequila & mezcal, Turkey, volume (liters, million), 2004−09 155
Table 136: Tequila & mezcal, Turkey, volume forecast (liters, million),
2009−14 156
Table 137: Tequila & mezcal, Turkey, brand share by
volume (%), 2008−09 157
Table 138: Tequila & mezcal, Turkey, volume
by brand (liters, million), 2008−09 157
Table 139: Tequila & mezcal,
Turkey, company share by volume (%), 2008−09 159
Table 140: Tequila
& mezcal, Turkey, volume by company (liters, million), 2008−09 159
Table 141: Tequila & mezcal, Turkey, distribution channels by volume (%),
2008−09 160
Table 142: Tequila & mezcal, Turkey, volume by
distribution channel (liters, million), 2008−09 160
Table 143:
Tequila & mezcal, Turkey, expenditure per capita (TRY), 2004−09 162
Table 144: Tequila & mezcal, Turkey, forecast expenditure per capita (TRY),
2009−14 162
Table 145: Tequila & mezcal, Turkey, expenditure per
capita ($), 2004−09 163
Table 146: Tequila & mezcal, Turkey,
forecast expenditure per capita ($), 2009−14 163
Table 147: Tequila
& mezcal, Turkey, consumption per capita (liters), 2004−09 164
Table
148: Tequila & mezcal, Turkey, forecast consumption per capita (liters),
2009−14 164
Table 149: Vodka, Turkey, value by segment (TRYm),
2004−09 165
Table 150: Vodka, Turkey, value forecast by segment
(TRYm), 2009−14 166
Table 151: Vodka, Turkey, value by segment ($m),
2004−09 168
Table 152: Vodka, Turkey, value forecast by segment
($m), 2009−14 168
Table 153: Vodka, Turkey, volume by segment
(liters, million), 2004−09 170
Table 154: Vodka, Turkey, volume
forecast by segment (liters, million), 2009−14 171
Table 155: Vodka,
Turkey, brand share by volume (%), 2008−09 173
Table 156: Vodka,
Turkey, volume by brand (liters, million), 2008−09 173
Table 157:
Vodka, Turkey, company share by volume (%), 2008−09 175
Table 158:
Vodka, Turkey, volume by company (liters, million), 2008−09 175
Table 159: Vodka, Turkey, distribution channels by volume (%), 2008−09
176
Table 160: Vodka, Turkey, volume by distribution channel (liters,
million), 2008−09 176
Table 161: Vodka, Turkey, expenditure per
capita (TRY), 2004−09 178
Table 162: Vodka, Turkey, forecast
expenditure per capita (TRY), 2009−14 178
Table 163: Vodka, Turkey,
expenditure per capita ($), 2004−09 179
Table 164: Vodka, Turkey,
forecast expenditure per capita ($), 2009−14 179
Table 165: Vodka,
Turkey, consumption per capita (liters), 2004−09 180
Table 166:
Vodka, Turkey, forecast consumption per capita (liters), 2009−14 180
Table 167: Global spirits market value, 2009 181
Table 168: Global spirits
market split (value terms ($m), 2009), top five countries 184
Table 169:
Global spirits market volume, 2009 185
Table 170: Global spirits market
split (volume terms, 2009), top five countries 188
Table 171: Leading
players, top five countries 189
Table 172: Turkey spirits new product
launches reports, by company, 2009 190
Table 173: Turkey spirits new
product launches SKUs, by company, 2009 190
Table 174: Turkey spirits new
product launches (reports), by flavor and fragrances, 2009 191
Table 175:
Turkey spirits new product launches (reports), by ingredients, 2009 191
Table 176: Turkey spirits new product launches (reports), by package tags or
claims, 2009 191
Table 177: Turkey spirits new product launches - recent
launch (2009) 192
Table 178: Turkey population, by age group,
2004−09 (millions) 193
Table 179: Turkey population forecast, by age
group, 2009−14 (millions) 194
Table 180: Turkey population, by
gender, 2004−09 (millions) 194
Table 181: Turkey population
forecast, by gender, 2009−14 (millions) 195
Table 182: Turkey
nominal GDP, 2004−09 (TRYbn, nominal prices) 195
Table 183: Turkey
nominal GDP forecast, 2009−14 (TRYbn, nominal prices) 195
Table 184:
Turkey real GDP, 2004−09 (TRYbn, 2000 prices) 196
Table 185: Turkey
real GDP forecast, 2009−14 (TRYbn, 2000 prices) 196
Table 186:
Turkey real GDP, 2004−09 ($bn, 2000 prices) 196
Table 187: Turkey
real GDP forecast, 2009−14 ($bn, 2000 prices) 197
Table 188: Turkey
consumer price index, 2004−09 (2000=100) 197
Table 189: Turkey
consumer price index, 2009−14 (2000=100) 197
