Abstract
Introduction
This databook provides key data and information on the beer, cider and FABs
market in Romania. This report is a comprehensive resource for market,
category and segment level data including value, volume, distribution share
and company & brand share. This report also provides expenditure and
consumption data for the historic and forecast periods.
Scope
*Contains information on three categories: beer, FABs and cider.
*Market,category and segment level information on value, volume, and
expenditure & consumption, with historic (2003-2008) & forecast (2009-2013)
data
*Category level company and brand share as well as distribution share
information for 2007 and 2008
*Review of the top two companies within the beer, cider and FABs market,
including company overview, key facts and business description
Highlights
The market for beer, cider and FABs in Romania increased at a compound annual
growth rate of 10% between 2003 and 2008.
The beer category led the beer, cider and FABs market in Romania, accounting
for a share of 98.9%.
Leading players in Romania beer, cider and FABs market include Heineken
N.V.,SABMiller and Anheuser-Busch InBev.
Reasons to Purchase
*Develop business strategies by understanding the quantitative trends within
the beer, cider and FABs market in Romania
*Design effective marketing and sales strategies by identifying key market
categories and segments
*Identify key players within the market to plan lucrative M&A, partnerships
and agreements
Table of Contents
TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level:
beer, cider and FABs 2
Summary category level: beer 3
Summary category
level: cider 4
Summary category level: FABs 5
Chapter 2 Introduction
6
What is this report about? 6
How to use this report 6
Market
definition 7
Chapter 3 Market Overview 20
Value analysis (Romanian
Leu), 2003−08 20
Value analysis (Romanian Leu), 2008−13 21
Value analysis (US dollars), 2003−08 23
Value analysis (US dollars),
2008−13 23
Volume analysis, 2003−08 25
Volume analysis,
2008−13 26
Company and brand share analysis 28
Distribution
analysis 33
Expenditure and consumption per capita 35
Chapter 4
Leading Company Profiles 38
Heineken N.V. 38
SABMiller 40
Chapter
5 Category Analysis: Beer 42
Value analysis (Romanian Leu), 2003−08
42
Value analysis (Romanian Leu), 2008−13 43
Value analysis (US
dollars), 2003−08 45
Value analysis (US dollars), 2008−13
46
Volume analysis, 2003−08 48
Volume analysis, 2008−13
49
Company and brand share analysis 51
Distribution analysis 55
Expenditure and consumption per capita 57
Chapter 6 Category Analysis:
Cider 61
Value analysis (Romanian Leu), 2003−08 61
Value
analysis (Romanian Leu), 2008−13 62
Value analysis (US dollars),
2003−08 63
Value analysis (US dollars), 2008−13 63
Volume
analysis, 2003−08 64
Volume analysis, 2008−13 65
Company
and brand share analysis 66
Distribution analysis 68
Expenditure and
consumption per capita 70
Chapter 7 Category Analysis: FABs 73
Value
analysis (Romanian Leu), 2003−08 73
Value analysis (Romanian Leu),
2008−13 74
Value analysis (US dollars), 2003−08 76
Value
analysis (US dollars), 2008−13 76
Volume analysis, 2003−08
78
Volume analysis, 2008−13 79
Company and brand share analysis
81
Distribution analysis 84
Expenditure and consumption per capita
86
Chapter 8 Country Comparison 89
Value 89
Volume 93
Market
share 97
Chapter 9 Socioeconomic profile 98
Country overview 98
Key facts 100
Political overview 101
Economic overview 102
Chapter
10 New Product Development 103
Product launches over time 103
Recent
product launches 105
Chapter 11 Macroeconomic Profile 106
Macroeconomic indicators 106
Chapter 12 Research Methodology 111
Methodology overview 111
Secondary research 112
Market modeling
113
Creating an initial data model 113
Revising the initial data model
113
Creating a final estimate 114
Creating demographic value splits
114
Primary research 114
Data finalization 115
Ongoing research
115
Chapter 13 APPENDIX 116
Future readings 116
How to contact
experts in your industry 116
Disclaimer 116
LIST OF FIGURES
Figure 1: Beer, cider and FABs, Romania, value by category (RONm),
2003−13 22
Figure 2: Beer, cider and FABs, Romania, category growth
comparison, by value, 2003−13 24
Figure 3: Beer, cider and FABs,
Romania, volume by category (liters, million), 2003−13 27
Figure 4:
Beer, cider and FABs, Romania, category growth comparison, by volume,
2003−13 27
Figure 5: Beer, cider and FABs, Romania, company share by
volume (%), 2007−08 30
Figure 6: Beer, cider and FABs, Romania,
distribution channels by volume (%), 2007−08 34
Figure 7: Beer,
Romania, value by segment (RONm), 2003−13 44
Figure 8: Beer,
Romania, category growth comparison, by value, 2003−13 47
Figure 9:
Beer, Romania, volume by segment (liters, million), 2003−13 50
Figure 10: Beer, Romania, category growth comparison, by volume, 2003−13
50
Figure 11: Beer, Romania, company share by volume (%), 2007−08
53
Figure 12: Beer, Romania, distribution channels by volume (%),
2007−08 56
Figure 13: Cider, Romania, value (RONm), 2003−13
62
Figure 14: Cider, Romania, volume (liters, million), 2003−13
65
Figure 15: Cider, Romania, distribution channels by volume (%),
2007−08 69
Figure 16: FABs, Romania, value by segment (RONm),
2003−13 75
Figure 17: FABs, Romania, category growth comparison, by
value, 2003−13 77
Figure 18: FABs, Romania, volume by segment
(liters, million), 2003−13 80
Figure 19: FABs, Romania, category
growth comparison, by volume, 2003−13 80
Figure 20: FABs, Romania,
company share by volume (%), 2007−08 82
Figure 21: FABs, Romania,
distribution channels by volume (%), 2007−08 85
Figure 22: Global
beer, cider and FABs market split (value terms, 2008), top five countries
90
Figure 23: Global beer, cider and FABs market value, 2003-08, top
five countries 92
Figure 24: Global beer, cider and FABs market split
(volume terms, 2008), top five countries 94
Figure 25: Global beer, cider
and FABs market volume, 2003-08, top five countries 96
Figure 26:
Map of Romania 100
Figure 27: Annual data review process 112
LIST
OF TABLES
Table 1: Beer, cider and FABs category definitions 8
Table
2: Beer, cider and FABs distribution channels 9
Table 3: Beer, cider and
FABs, Romania, value by category (RONm), 2003−08 20
Table 4: Beer,
cider and FABs, Romania, value forecast by category (RONm), 2008−13
21
Table 5: Beer, cider and FABs, Romania, value by category ($m),
2003−08 23
Table 6: Beer, cider and FABs, Romania, value forecast by
category ($m), 2008−13 23
Table 7: Beer, cider and FABs, Romania,
volume by category (liters, million), 2003−08 25
Table 8: Beer,
cider and FABs, Romania, volume forecast by category (liters, million),
2008−13 26
Table 9: Beer, cider and FABs, Romania, brand share by
volume (%), 2007−08 28
Table 10: Beer, cider and FABs, Romania,
volume by brand (liters, million), 2007−08 29
Table 11: Beer, cider
and FABs, Romania, company share by volume (%), 2007−08 31
Table 12:
Beer, cider and FABs, Romania, volume by company (liters, million),
2007−08 32
Table 13: Beer, cider and FABs, Romania, distribution
channels by volume (%), 2007−08 33
Table 14: Beer, cider and FABs,
Romania, volume by distribution channel (liters, million), 2007−08
33
Table 15: Beer, cider and FABs, Romania, expenditure per capita (RON),
2003−08 35
Table 16: Beer, cider and FABs, Romania, forecast
expenditure per capita (RON), 2008−13 35
Table 17: Beer, cider and
FABs, Romania, expenditure per capita ($), 2003−08 36
Table 18:
Beer, cider and FABs, Romania, forecast expenditure per capita ($),
2008−13 36
Table 19: Beer, cider and FABs, Romania, consumption per
capita (liters), 2003−08 37
Table 20: Beer, cider and FABs, Romania,
forecast consumption per capita (liters), 2008−13 37
Table 21:
Heineken N.V. key facts 38
Table 22: SABMiller key facts 40
Table 23:
Beer, Romania, value by segment (RONm), 2003−08 42
Table 24: Beer,
Romania, value forecast by segment (RONm), 2008−13 43
Table 25:
Beer, Romania, value by segment ($m), 2003−08 45
Table 26: Beer,
Romania, value forecast by segment ($m), 2008−13 46
Table 27: Beer,
Romania, volume by segment (liters, million), 2003−08 48
Table 28:
Beer, Romania, volume forecast by segment (liters, million), 2008−13
49
Table 29: Beer, Romania, brand share by volume (%), 2007−08
51
Table 30: Beer, Romania, volume by brand (liters, million),
2007−08 52
Table 31: Beer, Romania, company share by volume (%),
2007−08 54
Table 32: Beer, Romania, volume by company (liters,
million), 2007−08 54
Table 33: Beer, Romania, distribution channels
by volume (%), 2007−08 55
Table 34: Beer, Romania, volume by
distribution channel (liters, million), 2007−08 55
Table 35: Beer,
Romania, expenditure per capita (RON), 2003−08 57
Table 36: Beer,
Romania, forecast expenditure per capita (RON), 2008−13 58
Table 37:
Beer, Romania, expenditure per capita ($), 2003−08 58
Table 38:
Beer, Romania, forecast expenditure per capita ($), 2008−13 59
Table
39: Beer, Romania, consumption per capita (liters), 2003−08 59
Table
40: Beer, Romania, forecast consumption per capita (liters), 2008−13
60
Table 41: Cider, Romania, value (RONm), 2003−08 61
Table 42:
Cider, Romania, value forecast (RONm), 2008−13 62
Table 43: Cider,
Romania, value ($m), 2003−08 63
Table 44: Cider, Romania, value
forecast ($m), 2008−13 63
Table 45: Cider, Romania, volume (liters,
million), 2003−08 64
Table 46: Cider, Romania, volume forecast
(liters, million), 2008−13 65
Table 47: Cider, Romania, brand share
by volume (%), 2007−08 66
Table 48: Cider, Romania, volume by brand
(liters, million), 2007−08 66
Table 49: Cider, Romania, company
share by volume (%), 2007−08 67
Table 50: Cider, Romania, volume by
company (liters, million), 2007−08 67
Table 51: Cider, Romania,
distribution channels by volume (%), 2007−08 68
Table 52: Cider,
Romania, volume by distribution channel (liters, million), 2007−08
68
Table 53: Cider, Romania, expenditure per capita (RON), 2003−08
70
Table 54: Cider, Romania, forecast expenditure per capita (RON),
2008−13 70
Table 55: Cider, Romania, expenditure per capita ($),
2003−08 71
Table 56: Cider, Romania, forecast expenditure per capita
($), 2008−13 71
Table 57: Cider, Romania, consumption per capita
(liters), 2003−08 72
Table 58: Cider, Romania, forecast consumption
per capita (liters), 2008−13 72
Table 59: FABs, Romania, value by
segment (RONm), 2003−08 73
Table 60: FABs, Romania, value forecast
by segment (RONm), 2008−13 74
Table 61: FABs, Romania, value by
segment ($m), 2003−08 76
Table 62: FABs, Romania, value forecast by
segment ($m), 2008−13 76
Table 63: FABs, Romania, volume by segment
(liters, million), 2003−08 78
Table 64: FABs, Romania, volume
forecast by segment (liters, million), 2008−13 79
Table 65: FABs,
Romania, brand share by volume (%), 2007−08 81
Table 66: FABs,
Romania, volume by brand (liters, million), 2007−08 81
Table 67:
FABs, Romania, company share by volume (%), 2007−08 83
Table 68:
FABs, Romania, volume by company (liters, million), 2007−08 83
Table
69: FABs, Romania, distribution channels by volume (%), 2007−08 84
Table 70: FABs, Romania, volume by distribution channel (liters, million),
2007−08 84
Table 71: FABs, Romania, expenditure per capita (RON),
2003−08 86
Table 72: FABs, Romania, forecast expenditure per capita
(RON), 2008−13 86
Table 73: FABs, Romania, expenditure per capita
($), 2003−08 87
Table 74: FABs, Romania, forecast expenditure per
capita ($), 2008−13 87
Table 75: FABs, Romania, consumption per
capita (liters), 2003−08 88
Table 76: FABs, Romania, forecast
consumption per capita (liters), 2008−13 88
Table 77: Global beer,
cider and FABs market value, 2008 89
Table 78: Global beer, cider and FABs
market split (value terms ($m), 2008), top five countries 92
Table 79:
Global beer, cider and FABs market volume, 2008 93
Table 80: Global beer,
cider and FABs market split (volume terms, 2008), top five countries 96
Table 81: Leading players, top five countries 97
Table 82: Romania key
facts 100
Table 83: Romania beer, cider and FABs new product launches
reports, by company (top five companies), 2009 103
Table 84: Romania beer,
cider and FABs new product launches SKUs, by company (top five companies),
2009 103
Table 85: Romania beer, cider and FABs new product launches
(reports), by flavor and fragrances (top 10 flavors), 2009 104
Table 86:
Romania beer, cider and FABs new product launches (reports), by ingredients
(top 10 ingredients), 2009 104
Table 87: Romania beer, cider and FABs new
product launches (reports), by package tags or claims, 2009 105
Table 88:
Romania beer, cider and FABs new product launches - recent five launches
(2009) 105
Table 89: Romania population, by age group, 2003−08
(millions) 106
Table 90: Romania population forecast, by age group,
2008−13 (millions) 107
Table 91: Romania population, by gender,
2003−08 (millions) 107
Table 92: Romania population forecast, by
gender, 2008−13 (millions) 108
Table 93: Romania nominal GDP,
2003−08 (RONbn, nominal prices) 108
Table 94: Romania nominal GDP
forecast, 2008−13 (RONbn, nominal prices) 108
Table 95: Romania real
GDP, 2003−08 (RONbn, 2000 prices) 109
Table 96: Romania real GDP
forecast, 2008−13 (RONbn, 2000 prices) 109
Table 97: Romania real
GDP, 2003−08 ($bn, 2000 prices) 109
Table 98: Romania real GDP
forecast, 2008−13 ($bn, 2000 prices) 110
Table 99: Romania consumer
price index, 2003−08 (2000=100) 110
Table 100: Romania consumer
price index, 2008−13 (2000=100) 110
