Abstract
Introduction
This databook provides key data and information on the frozen food market in
Turkey. This report is a comprehensive resource for market, category and
segment level data including value, volume, distribution share and company &
brand share. This report also provides expenditure and consumption data for
the historic and forecast periods.
Scope
*Contains information on: Frozen Meat,Frozen vegetables,Frozen ready
meals,fish/seafood,Frozen potato,pizza,Frozen desserts,Frozen bakery &Frozen
fruit
*Market,category and segment level information on value, volume, and
expenditure & consumption, with historic (2003-2008) and forecast (2009-2013)
data
*Category level company and brand share as well as distribution share
information for 2007 and 2008
*Review of the top two companies within the frozen food market, including
company overview, key facts and business description
Highlights
The market for frozen food in Turkey increased at a compound annual growth
rate of 3.7% between 2003 and 2008.
The frozen meat products category led the frozen food market in Turkey,
accounting for a share of 62.4%.
Leading players in Turkish frozen food market include Tat Konserve San. A.S.,
Aytaç Dis Tic Yatirim San A.S. and Super Fresh Co., Ltd.
Reasons to Purchase
*Develop business strategies by understanding the quantitative trends within
the frozen food market in Turkey
*Design effective marketing and sales strategies by identifying key market
categories and segments
*Identify key players within the market to plan lucrative M&A, partnerships
and agreements
Table of Contents
TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level:
frozen food 2
Summary category level: frozen bakery products 3
Summary
category level: frozen fish/seafood 4
Summary category level: frozen
potato products 5
Summary category level: frozen meat products 6
Summary category level: frozen vegetables 7
Summary category level: frozen
ready meals 8
Summary category level: frozen pizza 9
Summary category
level: frozen desserts 10
Summary category level: frozen fruit 11
Chapter 2 Introduction 12
What is this report about? 12
How to use
this report 12
Market definition 13
Chapter 3 Market Overview 33
Value analysis (Turkish Lira), 2003−08 33
Value analysis (Turkish
Lira), 2008−13 34
Value analysis (US dollars), 2003−08 36
Value analysis (US dollars), 2008−13 37
Volume analysis,
2003−08 39
Volume analysis, 2008−13 40
Company and brand
share analysis 43
Distribution analysis 46
Expenditure and consumption
per capita 48
Chapter 4 Leading Company Profiles 54
Nestle S.A. 54
H.J. Heinz Company. 57
Chapter 5 Category Analysis: Frozen Bakery Products
59
Value analysis (Turkish Lira), 2003−08 59
Value analysis
(Turkish Lira), 2008−13 60
Value analysis (US dollars),
2003−08 62
Value analysis (US dollars), 2008−13 63
Volume
analysis, 2003−08 65
Volume analysis, 2008−13 66
Company
and brand share analysis 68
Distribution analysis 70
Expenditure and
consumption per capita 72
Chapter 6 Category Analysis: Frozen Fish/Seafood
75
Value analysis (Turkish Lira), 2003−08 75
Value analysis
(Turkish Lira), 2008−13 76
Value analysis (US dollars),
2003−08 78
Value analysis (US dollars), 2008−13 79
Volume
analysis, 2003−08 80
Volume analysis, 2008−13 81
Company
and brand share analysis 83
Distribution analysis 85
Expenditure and
consumption per capita 87
Chapter 7 Category Analysis: Frozen Potato
Products 90
Value analysis (Turkish Lira), 2003−08 90
Value
analysis (Turkish Lira), 2008−13 91
Value analysis (US dollars),
2003−08 93
Value analysis (US dollars), 2008−13 93
Volume
analysis, 2003−08 95
Volume analysis, 2008−13 96
Company
and brand share analysis 98
Distribution analysis 101
Expenditure and
consumption per capita 103
Chapter 8 Category Analysis: Frozen Meat
Products 106
Value analysis (Turkish Lira), 2003−08 106
Value
analysis (Turkish Lira), 2008−13 107
Value analysis (US dollars),
2003−08 109
Value analysis (US dollars), 2008−13 109
Volume analysis, 2003−08 111
Volume analysis, 2008−13 112
Company and brand share analysis 114
Distribution analysis 117
Expenditure and consumption per capita 119
Chapter 9 Category Analysis:
Frozen Vegetables 122
Value analysis (Turkish Lira), 2003−08 122
Value analysis (Turkish Lira), 2008−13 123
Value analysis (US
dollars), 2003−08 124
Value analysis (US dollars), 2008−13
124
Volume analysis, 2003−08 125
Volume analysis, 2008−13
126
Company and brand share analysis 127
Distribution analysis 129
Expenditure and consumption per capita 131
Chapter 10 Category Analysis:
Frozen Ready Meals 134
Value analysis (Turkish Lira), 2003−08
134
Value analysis (Turkish Lira), 2008−13 135
Value analysis
(US dollars), 2003−08 137
Value analysis (US dollars), 2008−13
138
Volume analysis, 2003−08 140
Volume analysis, 2008−13
141
Company and brand share analysis 143
Distribution analysis 146
Expenditure and consumption per capita 148
Chapter 11 Category Analysis:
Frozen Pizza 154
Value analysis (Turkish Lira), 2003−08 154
Value analysis (Turkish Lira), 2008−13 155
Value analysis (US
dollars), 2003−08 157
Value analysis (US dollars), 2008−13
157
Volume analysis, 2003−08 159
Volume analysis, 2008−13
160
Company and brand share analysis 162
Distribution analysis 165
Expenditure and consumption per capita 167
Chapter 12 Category Analysis:
Frozen Desserts 170
Value analysis (Turkish Lira), 2003−08 170
Value analysis (Turkish Lira), 2008−13 171
Value analysis (US
dollars), 2003−08 172
Value analysis (US dollars), 2008−13
172
Volume analysis, 2003−08 173
Volume analysis, 2008−13
174
Company and brand share analysis 175
Distribution analysis 177
Expenditure and consumption per capita 179
Chapter 13 Category Analysis:
Frozen Fruit 182
Value analysis (Turkish Lira), 2003−08 182
Value analysis (Turkish Lira), 2008−13 183
Value analysis (US
dollars), 2003−08 184
Value analysis (US dollars), 2008−13
184
Volume analysis, 2003−08 185
Volume analysis, 2008−13
186
Company and brand share analysis 187
Distribution analysis 190
Expenditure and consumption per capita 192
Chapter 14 Country Comparison
195
Value 195
Volume 199
Market share 203
Chapter 15 PESTLE
Analysis 204
Summary 204
Political analysis 205
Economic analysis
208
Social analysis 211
Technological analysis 214
Legal analysis
217
Environmental analysis 220
Chapter 16 Macroeconomic Profile
223
Macroeconomic indicators 223
Chapter 17 Research Methodology
228
Methodology overview 228
Secondary research 229
Market
modeling 230
Creating an initial data model 230
Revising the initial
data model 230
Creating a final estimate 231
Creating demographic
value splits 231
Primary research 231
Data finalization 232
Ongoing research 232
Chapter 18 APPENDIX 233
Future readings 233
How to contact experts in your industry 233
Disclaimer 233
LIST
OF FIGURES
Figure 1: Frozen food, Turkey, value (TRYm), 2003−13
35
Figure 2: Frozen food, Turkey, category growth comparison, by value,
2003−13 38
Figure 3: Frozen food, Turkey, volume (kg, million),
2003−13 41
Figure 4: Frozen food, Turkey, category growth
comparison, by volume, 2003−13 42
Figure 5: Frozen food, Turkey,
company share by value (%), 2007−08 44
Figure 6: Frozen food,
Turkey, distribution channels by value (%), 2007−08 47
Figure 7:
Frozen bakery products, Turkey, value (TRYm), 2003−13 61
Figure 8:
Frozen bakery products, Turkey, category growth comparison, by value,
2003−13 64
Figure 9: Frozen bakery products, Turkey, volume (kg,
million), 2003−13 67
Figure 10: Frozen bakery products, Turkey,
category growth comparison, by volume, 2003−13 67
Figure 11: Frozen
bakery products, Turkey, distribution channels by value (%), 2007−08
71
Figure 12: Frozen fish/seafood, Turkey, value (TRYm), 2003−13
77
Figure 13: Frozen fish/seafood, Turkey, category growth comparison, by
value, 2003−13 79
Figure 14: Frozen fish/seafood, Turkey, volume
(kg, million), 2003−13 82
Figure 15: Frozen fish/seafood, Turkey,
category growth comparison, by volume, 2003−13 82
Figure 16: Frozen
fish/seafood, Turkey, distribution channels by value (%), 2007−08 86
Figure 17: Frozen potato products, Turkey, value (TRYm), 2003−13 92
Figure 18: Frozen potato products, Turkey, category growth comparison, by
value, 2003−13 94
Figure 19: Frozen potato products, Turkey, volume
(kg, million), 2003−13 97
Figure 20: Frozen potato products, Turkey,
category growth comparison, by volume, 2003−13 97
Figure 21: Frozen
potato products, Turkey, company share by value (%), 2007−08 99
Figure 22: Frozen potato products, Turkey, distribution channels by value (%),
2007−08 102
Figure 23: Frozen meat products, Turkey, value (TRYm),
2003−13 108
Figure 24: Frozen meat products, Turkey, category growth
comparison, by value, 2003−13 110
Figure 25: Frozen meat products,
Turkey, volume (kg, million), 2003−13 113
Figure 26: Frozen meat
products, Turkey, category growth comparison, by volume, 2003−13 113
Figure 27: Frozen meat products, Turkey, company share by value (%),
2007−08 115
Figure 28: Frozen meat products, Turkey, distribution
channels by value (%), 2007−08 118
Figure 29: Frozen vegetables,
Turkey, value (TRYm), 2003−13 123
Figure 30: Frozen vegetables,
Turkey, volume (kg, million), 2003−13 126
Figure 31: Frozen
vegetables, Turkey, distribution channels by value (%), 2007−08 130
Figure 32: Frozen ready meals, Turkey, value (TRYm), 2003−13 136
Figure 33: Frozen ready meals, Turkey, category growth comparison, by value,
2003−13 139
Figure 34: Frozen ready meals, Turkey, volume (kg,
million), 2003−13 142
Figure 35: Frozen ready meals, Turkey,
category growth comparison, by volume, 2003−13 142
Figure 36: Frozen
ready meals, Turkey, company share by value (%), 2007−08 144
Figure
37: Frozen ready meals, Turkey, distribution channels by value (%),
2007−08 147
Figure 38: Frozen pizza, Turkey, value (TRYm),
2003−13 156
Figure 39: Frozen pizza, Turkey, category growth
comparison, by value, 2003−13 158
Figure 40: Frozen pizza, Turkey,
volume (kg, million), 2003−13 161
Figure 41: Frozen pizza, Turkey,
category growth comparison, by volume, 2003−13 161
Figure 42: Frozen
pizza, Turkey, company share by value (%), 2007−08 163
Figure 43:
Frozen pizza, Turkey, distribution channels by value (%), 2007−08
166
Figure 44: Frozen desserts, Turkey, value (TRYm), 2003−13
171
Figure 45: Frozen desserts, Turkey, volume (kg, million),
2003−13 174
Figure 46: Frozen desserts, Turkey, distribution
channels by value (%), 2007−08 178
Figure 47: Frozen fruit, Turkey,
value (TRYm), 2003−13 183
Figure 48: Frozen fruit, Turkey, volume
(kg, million), 2003−13 186
Figure 49: Frozen fruit, Turkey, company
share by value (%), 2007−08 188
Figure 50: Frozen fruit, Turkey,
distribution channels by value (%), 2007−08 191
Figure 51: Global
frozen food market split (value terms, 2008), top five countries 196
Figure 52: Global frozen food market value, 2003-08, top five countries
198
Figure 53: Global frozen food market split (volume terms, 2008), top
five countries 200
Figure 54: Global frozen food market volume,
2003-08, top five countries 202
Figure 55: Annual data review
process 229
LIST OF TABLES
Table 1: Frozen food category
definitions 14
Table 2: Frozen food distribution channels 15
Table 3:
Frozen food, Turkey, value by category (TRYm), 2003−08 33
Table 4:
Frozen food, Turkey, value forecast by category (TRYm), 2008−13 34
Table 5: Frozen food, Turkey, value by category ($m), 2003−08 36
Table 6: Frozen food, Turkey, value forecast by category ($m), 2008−13
37
Table 7: Frozen food, Turkey, volume by category (kg, million),
2003−08 39
Table 8: Frozen food, Turkey, volume forecast by category
(kg, million), 2008−13 40
Table 9: Frozen food, Turkey, brand share
by value (%), 2007−08 43
Table 10: Frozen food, Turkey, value by
brand (TRYm), 2007−08 43
Table 11: Frozen food, Turkey, company
share by value (%), 2007−08 45
Table 12: Frozen food, Turkey, value
by company (TRYm), 2007−08 45
Table 13: Frozen food, Turkey,
distribution channels by value (%), 2007−08 46
Table 14: Frozen
food, Turkey, value by distribution channel (TRYm), 2007−08 46
Table
15: Frozen food, Turkey, expenditure per capita (TRY), 2003−08 48
Table 16: Frozen food, Turkey, forecast expenditure per capita (TRY),
2008−13 49
Table 17: Frozen food, Turkey, expenditure per capita
($), 2003−08 50
Table 18: Frozen food, Turkey, forecast expenditure
per capita ($), 2008−13 51
Table 19: Frozen food, Turkey,
consumption per capita (kg), 2003−08 52
Table 20: Frozen food,
Turkey, forecast consumption per capita (kg), 2008−13 53
Table 21:
Nestle S.A key facts 54
Table 22: H.J. Heinz Company key facts 57
Table 23: Frozen bakery products, Turkey, value by segment (TRYm),
2003−08 59
Table 24: Frozen bakery products, Turkey, value forecast
by segment (TRYm), 2008−13 60
Table 25: Frozen bakery products,
Turkey, value by segment ($m), 2003−08 62
Table 26: Frozen bakery
products, Turkey, value forecast by segment ($m), 2008−13 63
Table
27: Frozen bakery products, Turkey, volume by segment (kg, million),
2003−08 65
Table 28: Frozen bakery products, Turkey, volume forecast
by segment (kg, million), 2008−13 66
Table 29: Frozen bakery
products, Turkey, brand share by value (%), 2007−08 68
Table 30:
Frozen bakery products, Turkey, value by brand (TRYm), 2007−08 68
Table 31: Frozen bakery products, Turkey, company share by value (%),
2007−08 69
Table 32: Frozen bakery products, Turkey, value by
company (TRYm), 2007−08 69
Table 33: Frozen bakery products, Turkey,
distribution channels by value (%), 2007−08 70
Table 34: Frozen
bakery products, Turkey, value by distribution channel (TRYm), 2007−08
70
Table 35: Frozen bakery products, Turkey, expenditure per capita (TRY),
2003−08 72
Table 36: Frozen bakery products, Turkey, forecast
expenditure per capita (TRY), 2008−13 72
Table 37: Frozen bakery
products, Turkey, expenditure per capita ($), 2003−08 73
Table 38:
Frozen bakery products, Turkey, forecast expenditure per capita ($),
2008−13 73
Table 39: Frozen bakery products, Turkey, consumption per
capita (kg), 2003−08 74
Table 40: Frozen bakery products, Turkey,
forecast consumption per capita (kg), 2008−13 74
Table 41: Frozen
fish/seafood, Turkey, value by segment (TRYm), 2003−08 75
Table 42:
Frozen fish/seafood, Turkey, value forecast by segment (TRYm), 2008−13
76
Table 43: Frozen fish/seafood, Turkey, value by segment ($m),
2003−08 78
Table 44: Frozen fish/seafood, Turkey, value forecast by
segment ($m), 2008−13 79
Table 45: Frozen fish/seafood, Turkey,
volume by segment (kg, million), 2003−08 80
Table 46: Frozen
fish/seafood, Turkey, volume forecast by segment (kg, million), 2008−13
81
Table 47: Frozen fish/seafood, Turkey, brand share by value (%),
2007−08 83
Table 48: Frozen fish/seafood, Turkey, value by brand
(TRYm), 2007−08 83
Table 49: Frozen fish/seafood, Turkey, company
share by value (%), 2007−08 84
Table 50: Frozen fish/seafood,
Turkey, value by company (TRYm), 2007−08 84
Table 51: Frozen
fish/seafood, Turkey, distribution channels by value (%), 2007−08 85
Table 52: Frozen fish/seafood, Turkey, value by distribution channel (TRYm),
2007−08 85
Table 53: Frozen fish/seafood, Turkey, expenditure per
capita (TRY), 2003−08 87
Table 54: Frozen fish/seafood, Turkey,
forecast expenditure per capita (TRY), 2008−13 87
Table 55: Frozen
fish/seafood, Turkey, expenditure per capita ($), 2003−08 88
Table
56: Frozen fish/seafood, Turkey, forecast expenditure per capita ($),
2008−13 88
Table 57: Frozen fish/seafood, Turkey, consumption per
capita (kg), 2003−08 89
Table 58: Frozen fish/seafood, Turkey,
forecast consumption per capita (kg), 2008−13 89
Table 59: Frozen
potato products, Turkey, value by segment (TRYm), 2003−08 90
Table
60: Frozen potato products, Turkey, value forecast by segment (TRYm),
2008−13 91
Table 61: Frozen potato products, Turkey, value by
segment ($m), 2003−08 93
Table 62: Frozen potato products, Turkey,
value forecast by segment ($m), 2008−13 93
Table 63: Frozen potato
products, Turkey, volume by segment (kg, million), 2003−08 95
Table
64: Frozen potato products, Turkey, volume forecast by segment (kg, million),
2008−13 96
Table 65: Frozen potato products, Turkey, brand share by
value (%), 2007−08 98
Table 66: Frozen potato products, Turkey,
value by brand (TRYm), 2007−08 98
Table 67: Frozen potato products,
Turkey, company share by value (%), 2007−08 100
Table 68: Frozen
potato products, Turkey, value by company (TRYm), 2007−08 100
Table
69: Frozen potato products, Turkey, distribution channels by value (%),
2007−08 101
Table 70: Frozen potato products, Turkey, value by
distribution channel (TRYm), 2007−08 101
Table 71: Frozen potato
products, Turkey, expenditure per capita (TRY), 2003−08 103
Table
72: Frozen potato products, Turkey, forecast expenditure per capita (TRY),
2008−13 103
Table 73: Frozen potato products, Turkey, expenditure
per capita ($), 2003−08 104
Table 74: Frozen potato products,
Turkey, forecast expenditure per capita ($), 2008−13 104
Table 75:
Frozen potato products, Turkey, consumption per capita (kg), 2003−08
105
Table 76: Frozen potato products, Turkey, forecast consumption per
capita (kg), 2008−13 105
Table 77: Frozen meat products, Turkey,
value by segment (TRYm), 2003−08 106
Table 78: Frozen meat products,
Turkey, value forecast by segment (TRYm), 2008−13 107
Table 79:
Frozen meat products, Turkey, value by segment ($m), 2003−08 109
Table 80: Frozen meat products, Turkey, value forecast by segment ($m),
2008−13 109
Table 81: Frozen meat products, Turkey, volume by
segment (kg, million), 2003−08 111
Table 82: Frozen meat products,
Turkey, volume forecast by segment (kg, million), 2008−13 112
Table
83: Frozen meat products, Turkey, brand share by value (%), 2007−08
114
Table 84: Frozen meat products, Turkey, value by brand (TRYm),
2007−08 114
Table 85: Frozen meat products, Turkey, company share by
value (%), 2007−08 116
Table 86: Frozen meat products, Turkey, value
by company (TRYm), 2007−08 116
Table 87: Frozen meat products,
Turkey, distribution channels by value (%), 2007−08 117
Table 88:
Frozen meat products, Turkey, value by distribution channel (TRYm),
2007−08 117
Table 89: Frozen meat products, Turkey, expenditure per
capita (TRY), 2003−08 119
Table 90: Frozen meat products, Turkey,
forecast expenditure per capita (TRY), 2008−13 119
Table 91: Frozen
meat products, Turkey, expenditure per capita ($), 2003−08 120
Table
92: Frozen meat products, Turkey, forecast expenditure per capita ($),
2008−13 120
Table 93: Frozen meat products, Turkey, consumption per
capita (kg), 2003−08 121
Table 94: Frozen meat products, Turkey,
forecast consumption per capita (kg), 2008−13 121
Table 95: Frozen
vegetables, Turkey, value (TRYm), 2003−08 122
Table 96: Frozen
vegetables, Turkey, value forecast (TRYm), 2008−13 123
Table 97:
Frozen vegetables, Turkey, value ($m), 2003−08 124
Table 98: Frozen
vegetables, Turkey, value forecast ($m), 2008−13 124
Table 99:
Frozen vegetables, Turkey, volume (kg, million), 2003−08 125
Table
100: Frozen vegetables, Turkey, volume forecast (kg, million), 2008−13
126
Table 101: Frozen vegetables, Turkey, brand share by value (%),
2007−08 127
Table 102: Frozen vegetables, Turkey, value by brand
(TRYm), 2007−08 127
Table 103: Frozen vegetables, Turkey, company
share by value (%), 2007−08 128
Table 104: Frozen vegetables,
Turkey, value by company (TRYm), 2007−08 128
Table 105: Frozen
vegetables, Turkey, distribution channels by value (%), 2007−08 129
Table 106: Frozen vegetables, Turkey, value by distribution channel (TRYm),
2007−08 129
Table 107: Frozen vegetables, Turkey, expenditure per
capita (TRY), 2003−08 131
Table 108: Frozen vegetables, Turkey,
forecast expenditure per capita (TRY), 2008−13 131
Table 109: Frozen
vegetables, Turkey, expenditure per capita ($), 2003−08 132
Table
110: Frozen vegetables, Turkey, forecast expenditure per capita ($),
2008−13 132
Table 111: Frozen vegetables, Turkey, consumption per
capita (kg), 2003−08 133
Table 112: Frozen vegetables, Turkey,
forecast consumption per capita (kg), 2008−13 133
Table 113: Frozen
ready meals, Turkey, value by segment (TRYm), 2003−08 134
Table 114:
Frozen ready meals, Turkey, value forecast by segment (TRYm), 2008−13
135
Table 115: Frozen ready meals, Turkey, value by segment ($m),
2003−08 137
Table 116: Frozen ready meals, Turkey, value forecast by
segment ($m), 2008−13 138
Table 117: Frozen ready meals, Turkey,
volume by segment (kg, million), 2003−08 140
Table 118: Frozen ready
meals, Turkey, volume forecast by segment (kg, million), 2008−13 141
Table 119: Frozen ready meals, Turkey, brand share by value (%), 2007−08
143
Table 120: Frozen ready meals, Turkey, value by brand (TRYm),
2007−08 143
Table 121: Frozen ready meals, Turkey, company share by
value (%), 2007−08 145
Table 122: Frozen ready meals, Turkey, value
by company (TRYm), 2007−08 145
Table 123: Frozen ready meals,
Turkey, distribution channels by value (%), 2007−08 146
Table 124:
Frozen ready meals, Turkey, value by distribution channel (TRYm),
2007−08 146
Table 125: Frozen ready meals, Turkey, expenditure per
capita (TRY), 2003−08 148
Table 126: Frozen ready meals, Turkey,
forecast expenditure per capita (TRY), 2008−13 149
Table 127: Frozen
ready meals, Turkey, expenditure per capita ($), 2003−08 150
Table
128: Frozen ready meals, Turkey, forecast expenditure per capita ($),
2008−13 151
Table 129: Frozen ready meals, Turkey, consumption per
capita (kg), 2003−08 152
Table 130: Frozen ready meals, Turkey,
forecast consumption per capita (kg), 2008−13 153
Table 131: Frozen
pizza, Turkey, value by segment (TRYm), 2003−08 154
Table 132:
Frozen pizza, Turkey, value forecast by segment (TRYm), 2008−13 155
Table 133: Frozen pizza, Turkey, value by segment ($m), 2003−08 157
Table 134: Frozen pizza, Turkey, value forecast by segment ($m), 2008−13
157
Table 135: Frozen pizza, Turkey, volume by segment (kg, million),
2003−08 159
Table 136: Frozen pizza, Turkey, volume forecast by
segment (kg, million), 2008−13 160
Table 137: Frozen pizza, Turkey,
brand share by value (%), 2007−08 162
Table 138: Frozen pizza,
Turkey, value by brand (TRYm), 2007−08 162
Table 139: Frozen pizza,
Turkey, company share by value (%), 2007−08 164
Table 140: Frozen
pizza, Turkey, value by company (TRYm), 2007−08 164
Table 141:
Frozen pizza, Turkey, distribution channels by value (%), 2007−08
165
Table 142: Frozen pizza, Turkey, value by distribution channel (TRYm),
2007−08 165
Table 143: Frozen pizza, Turkey, expenditure per capita
(TRY), 2003−08 167
Table 144: Frozen pizza, Turkey, forecast
expenditure per capita (TRY), 2008−13 167
Table 145: Frozen pizza,
Turkey, expenditure per capita ($), 2003−08 168
Table 146: Frozen
pizza, Turkey, forecast expenditure per capita ($), 2008−13 168
Table 147: Frozen pizza, Turkey, consumption per capita (kg), 2003−08
169
Table 148: Frozen pizza, Turkey, forecast consumption per capita (kg),
2008−13 169
Table 149: Frozen desserts, Turkey, value (TRYm),
2003−08 170
Table 150: Frozen desserts, Turkey, value forecast
(TRYm), 2008−13 171
Table 151: Frozen desserts, Turkey, value ($m),
2003−08 172
Table 152: Frozen desserts, Turkey, value forecast ($m),
2008−13 172
Table 153: Frozen desserts, Turkey, volume (kg,
million), 2003−08 173
Table 154: Frozen desserts, Turkey, volume
forecast (kg, million), 2008−13 174
Table 155: Frozen desserts,
Turkey, brand share by value (%), 2007−08 175
Table 156: Frozen
desserts, Turkey, value by brand (TRYm), 2007−08 175
Table 157:
Frozen desserts, Turkey, company share by value (%), 2007−08 176
Table 158: Frozen desserts, Turkey, value by company (TRYm), 2007−08
176
Table 159: Frozen desserts, Turkey, distribution channels by value
(%), 2007−08 177
Table 160: Frozen desserts, Turkey, value by
distribution channel (TRYm), 2007−08 177
Table 161: Frozen desserts,
Turkey, expenditure per capita (TRY), 2003−08 179
Table 162: Frozen
desserts, Turkey, forecast expenditure per capita (TRY), 2008−13 179
Table 163: Frozen desserts, Turkey, expenditure per capita ($), 2003−08
180
Table 164: Frozen desserts, Turkey, forecast expenditure per capita
($), 2008−13 180
Table 165: Frozen desserts, Turkey, consumption per
capita (kg), 2003−08 181
Table 166: Frozen desserts, Turkey,
forecast consumption per capita (kg), 2008−13 181
Table 167: Frozen
fruit, Turkey, value (TRYm), 2003−08 182
Table 168: Frozen fruit,
Turkey, value forecast (TRYm), 2008−13 183
Table 169: Frozen fruit,
Turkey, value ($m), 2003−08 184
Table 170: Frozen fruit, Turkey,
value forecast ($m), 2008−13 184
Table 171: Frozen fruit, Turkey,
volume (kg, million), 2003−08 185
Table 172: Frozen fruit, Turkey,
volume forecast (kg, million), 2008−13 186
Table 173: Frozen fruit,
Turkey, brand share by value (%), 2007−08 187
Table 174: Frozen
fruit, Turkey, value by brand (TRYm), 2007−08 187
Table 175: Frozen
fruit, Turkey, company share by value (%), 2007−08 189
Table 176:
Frozen fruit, Turkey, value by company (TRYm), 2007−08 189
Table
177: Frozen fruit, Turkey, distribution channels by value (%), 2007−08
190
Table 178: Frozen fruit, Turkey, value by distribution channel (TRYm),
2007−08 190
Table 179: Frozen fruit, Turkey, expenditure per capita
(TRY), 2003−08 192
Table 180: Frozen fruit, Turkey, forecast
expenditure per capita (TRY), 2008−13 192
Table 181: Frozen fruit,
Turkey, expenditure per capita ($), 2003−08 193
Table 182: Frozen
fruit, Turkey, forecast expenditure per capita ($), 2008−13 193
Table 183: Frozen fruit, Turkey, consumption per capita (kg), 2003−08
194
Table 184: Frozen fruit, Turkey, forecast consumption per capita (kg),
2008−13 194
Table 185: Global frozen food market value, 2008 195
Table 186: Global frozen food market split (value terms ($m), 2008), top five
countries 198
Table 187: Global frozen food market volume, 2008 199
Table 188: Global frozen food market split (volume terms, 2008), top five
countries 202
Table 189: Leading players, top five countries 203
Table
190: Analysis of Turkey’s political landscape 205
Table 191:
Analysis of Turkey’s economy 208
Table 192: Analysis of
Turkey’s social system 211
Table 193: Analysis of Turkey’s
technology landscape 214
Table 194: Patents received from the US Patent
and Trademark Office by country 216
Table 195: Analysis of Turkey’s
legal landscape 217
Table 196: Analysis of Turkey’s environmental
landscape 220
Table 197: Turkey population, by age group, 2003−08
(millions) 223
Table 198: Turkey population forecast, by age group,
2008−13 (millions) 224
Table 199: Turkey population, by gender,
2003−08 (millions) 224
Table 200: Turkey population forecast, by
gender, 2008−13 (millions) 225
Table 201: Turkey nominal GDP,
2003−08 (TRYbn, nominal prices) 225
Table 202: Turkey nominal GDP
forecast, 2008−13 (TRYbn, nominal prices) 225
Table 203: Turkey real
GDP, 2003−08 (TRYbn, 2000 prices) 226
Table 204: Turkey real GDP
forecast, 2008−13 (TRYbn, 2000 prices) 226
Table 205: Turkey real
GDP, 2003−08 ($bn, 2000 prices) 226
Table 206: Turkey real GDP
forecast, 2008−13 ($bn, 2000 prices) 227
Table 207: Turkey consumer
price index, 2003−08 (2000=100) 227
Table 208: Turkey consumer price
index, 2008−13 (2000=100) 227
