Abstract

Introduction

This report relies on years of research on the fruit juice industry, combined with changes law of supply and demand over the years in the fruit juice industry, based on domestic market, couducted in-depth investigation and research on the enterprise group of the fruit juice industry. At the same time, aiming at the characteristics of the fruit juice industry and its downstream and upstream industries, cutting into the industry from different angles, the report also provides a powerful data support and professional market orientation for fruit juice enterprises, and provides authoritative, adequate, and reliable decision-making basis for enterprise development strategies making, enterprise decision-making and enterprise management. The report focuses on officla statistics, using quantitative and qualitative research method. Through the above research, the report attempts to answer the following points of great concern to the industry:

• 1. How will juice beverage benefit margin develop in 2010?
• 2, How much is the potential growth in China juice beverage demand in 2010?
• 3, How is the security abilities of the upstream raw material supply chain of China' s juice industry in 2010?
• 4, How is the cost-benefit of the processing and marketing of China' s fruit enterprises in 2010?
• 5, How is the development strategy of China' s leading companies in 2010?
• 6, How is the future prospects for the China' s fruit juice market under the policy environment, raw materials security, market demand, cost-benefit and other constraints.

This research consultancy report is based on the basic information of the National Bureau of Statistics, the State General Administration of Customs, the Ministry of Commerce, the State Council Development Research Center, the National Economic Information Center, the Ministry of Agriculture, China Beverage Industry Association, China Food Industry Association, the National Commercial Information Center, China Industry Research net and domestic and foreign related newspapers and magazines, as well as a wealth of information published and provided by specialized fruit juice-research units. It is the scientific basis for fruit juice beverage production enterprises, research units, distribution enterprises of fruit juice beverage industry to obtain an accurate picture of industry developments, to seize market opportunities, to make the right business orientation and a clear direction for for enterprise development.

Table of Contents

Introduction 1

Chapter 1 Environment for Development of Frui/vegetable Juice/drink Industry in China in 2009 9

• 1.1 Macro Economy 9
  • 1.1.1 Development of Macro Economy in 2009 9
  • 1.1.2 Impact on China' s Economy from Global Financial Crisis in 2009 10
  • 1.1.3 Forecast on Trend of Macro Economy in 2010 10
• 1.2 Analysis of Industrial Policy Environment 11
  • 1.2.1 Trend of Industrial Policy and Impact 11
  • 1.2.2 Other Relevant Policies of the Industry 13
• 1.3 Technical Environment of the Industry 14
  • 1.3.1 Current Status of Domestic Technological Level 14
  • 1.3.2 Target of Scientific Research 16

Chapter 2 Upstream Supplain Chain of Fruit/vegetable Juices/Drinks Industry in 2009 17

• 2.1 Overall Status of Fruit Supply in 2009 17
  • 2.1.1 Fruit Production 17
  • 2.1.2 Price Change of Fruits 18
  • 2.1.3 Fruit Import and Export 19
• 2.2 Apple Supply in 2009 19
  • 2.2.1 Apple Production 19
  • 2.2.2 Analysis of Apple Price Trend 22
  • 2.2.3 Analysis of Apple Import and Export 23
• 2.3 Citrus Supply in 2009 25
  • 2.3.1 Citrus Productdion 25
  • 2.3.2 Price Change of Citrus 28
  • 2.3.3 Citrus Import and Export 29
• 2.4 Supply of Other Fruits/vegetables in 2009 30
  • 2.4.1 Supply Ability of Other Fruits/vegetables 30
  • 2.4.2 Potential Demand for Other Fruits/vegetables 32
• 2.5 Processing Capacity of Fruits/vegetalbes in 2009 33
  • 2.5.1 Fruit/vegetable Processing Scale 33
  • 2.5.2 Fruit/vegetable Processing Technology 35
  • 2.5.3 Update of New Products of Fruit/vegetable Juices/drinks 37
  • 2.5.4 Trend of Fruit/vegetable Processing 38

Chapter 3 Market Supply and Demand of Fruit/vegetable Juices/drinks in 2009 40

• 3.1 Demand for Fruit/vegetable Juices/drinks in 2009 40
  • 3.1.1 Market Scale of Fruit/vegetable Juices/drinks 40
  • 3.1.2 Market Features of Fruit/vegetable Juices/drinks 40
• 3.2 Production of Fruit/vegetable Juices/drinks in 2009 44
  • 3.2.1 Overall Production of Fruit/vegetable juices/drinks 44
  • 3.2.2 Analysis of Production of Fruit/vegetable Juices/drinks by Region 45
  • 3.2.3 Production of Different Varieties of Fruit/Vegetable Juice/drinks in 2009 46
• 3.3 Market Price of Fruit/vegetable Juices/drinks in 2009 52
  • 3.3.1 Features of Price 52
  • 3.3.2 Price Levels of Main Brands 52
  • 3.3.3 Price and Cost 54
  • 3.3.4 Pricing Strategy of Competitors 55
  • 3.3.5 Status of Price in Competition 56

Chapter 4 Import and Export of Fruit/vegetable Juices/drinks in 2009 57

• 4.1 Overview 57
• 4.2 Import and Export of Fruit/vegetable Juices/drinks in 2009 57
  • 4.2.1 Import/export Volume and Value 57
  • 4.2.2 Origins of Import and Destinations of Export 59
• 4.3 Import and Exoprt of Main Varieties of Fruit/vegetable Juices/drinks in 2009 59
  • 4.3.1 Import of Frozen Orange Juice 60
  • 4.3.2 Export of CAJ 63

Chapter 5 Competition of the Industry of Fruit/vegetable Juices/drinks in 2009 68

• 5.1 Competitors of the Industry of Fruit/vegetable Juices/drinks in 2009 68
  • 5.1.1 Overview of Soft Drinks Industry 68
  • 5.1.2 Competition from Other Sectors 68
  • 5.1.3 Competition from Other Sectors 69
  • 5.1.4 Comparison of Profit-generation Ability of Competing Sectors 70
  • 5.1.5 Comparison of Competitiveness of Competing Sectors 70
  • 5.1.6 Integrated Competitiveness of Fruit/vegetable Juices/drinks and Other Sub Sectors of Soft Drinks Industry 76
• 5.2 Market Competition of Fruit/vegetable Juices/drinks in 2009 76
  • 5.2.1 Trend of Market Change of Fruit/vegetable Juices/drinks 76
  • 5.2.2 Competition of Key Producing and Consuming Regions 77
  • 5.2.3 Competitiveness of Brands 77
  • 5.2.4 Marke Share of Major Companies 79

Chapter 6 Leading Players of Fruit/vegetable Juices/drinks Industry in 2009 80

• 6.1 Overview of 2009 80
• 6.2 Planned Projects and Projects Being Built of Major Companies in 2009 80
• 6.3 Major Producers in 2009 82
  • 6.3.1 Hangzhou Wahaha Group 82
  • 6.3.2 Coca Cola (China) 85
  • 6.3.3 Pepsi Cola (China) 90
  • 6.3.4 Beijing Huiyuan Group 92
  • 6.3.5 President Group 97
  • 6.3.6 Ting Hsin (Master Kong) Group 100
  • 6.3.7 SDICZL 104
  • 6.3.8 Shaanxi Haisheng Group 108
  • 6.3.9 Yantai Andre Group 113
  • 6.3.10 Shaanxi Hengxing Group 116
  • 6.3.11 Shaanxi Tongda Group 118

Chapter 7 Forecast on Trend of Fruit Juice/drink Industry in 2010 121

• 7.1 Supply Guarantee at Upstream of Fruit Juice Industry in 2010 121
  • 7.1.1 Raw Material Supply 121
  • 7.1.2 Trend of Raw Material Price 121
• 7.2 Supply and Demand of Fruit/vegetable Juices/drinks in 2010 122
  • 7.2.1 Production 122
  • 7.2.2 Market Demand 122
• 7.3 Price Fluctuation of Fruit/vegetable Juices/drinks in 2010 123
• 7.4 Import and Export of Fruit/vegetable Juices/drinks by China in 2010 124
• 7.5 Risks of China' s Fruit/vegetable Juices/drinks Industry and Investment Suggestion 126
  • 7.5.1 Driving Forces for Fruit/vegetable Juices/drinks Processing Industry 126
  • 7.5.2 Unfavorable Factors for China' s Fruit/vegetable Juices/drinks Processing Industry 127
  • 7.5.3 Long-term Debt Paying Ability and Profit Generation Ability of Fruit/vegetable Juices/drinks Industry 128
  • 7.5.4 Suggestion on Investment 132

Annex: Top 10 Incidents of China' s Soft Drinks Industry in 2009 133

Figure

• Figure 2-1 Gross Fruit Production and Acreage, 2003~2009 17
• Figure 2-2 Output of Different Varieties of Fruits, 2009 18
• Figure 2-3 Wholesale Price of Fruits, 2008~2009 18
• Figure 2-4 Apple Production and Acreage, 2003~2009 20
• Figure 2-5 Output of Different Apple Varieties, 2009 20
• Figure 2-6 Apple Output by Region, 2009 22
• Figure 2-7 Trend of Wholesale Price of Red Fuji Apple, 2005~2009 22
• Figure 2-8 Apple Import Volume and Value, 2005~2009 23
• Figure 2-9 Apple Export Volume and Value, 2005~2009 24
• Figure 2-10 Citrus Output and Acreage, 2003~2009 25
• Figure 2-11 Output of Different Citrus Varieties, 2009 26
• Figure 2-12 Citrus Production by Different Regions, 2009 27
• Figure 2-13 Orange Production by Different Regions, 2009 27
• Figure 2-14 Trend of Citrus Price, 2005~2009 28
• Figure 2-15 Orange Import Volume and Value, 2005~2009 29
• Figure 2-16 Orange Export Volume and Value, 2005~2009 29
• Figure 2-17 Output of Pear, Peach and Grape, 2003-2009 31
• Figure 2-18 Vegetable Production, 2003-2009 31
• Figure 2-19 Layout of Scales of Vegetable Processing Companies 35
• Figure 3-1 Import Volume and Value of Lemon Juice from 2005-2009 41
• Figure 3-2 Importation Price of Concentrated Lemon Juice, 2005-2009 41
• Figure 3-3 Origins of Concentrated Lemon Juice Import 41
• Figure 3-4 Monthly Foreign Investment Sum and Quantity of Projects for Soft Drinks Manufacturing, 2009.1~2009.6 42
• Figure 3-5 Proportion of Investment in Different Sectors in the Total of Soft Drinks, 2009.1~2009.6 43
• Figure 3-6 Trend of CAJ Export Volume and Price from 2008-2009 43
• Figure 3-7 Trend of CAJ Export Volume to Different Countries from 2008-2009 44
• Figure 3-8 Output of Fruit/vegetable Juices/drinks, 2005~2009 45
• Figure 3-9 Output of Different Varieties of Fruit/vegetable Juices/drinks, 2009 46
• Figure 3-10 Output of 100% Pure Fruit/vegetable Juices, 2007~2009 47
• Figure 3-11 Proportion of Output of Different Varieties of 100% Pure Fruit/vegetable Juices, 2009 48
• Figure 3-12 Output of Medium/high-concentration Fruit/vegetable Juices/drinks, 2007~2009 48
• Figure 3-13 Proportion of Output of Different Varieties of Medium/high-concentration Fruit/vegetable juices, 2009 49
• Figure 3-14 Output of Low-concentration Fruit/vegetable Juices/drinks, 2007~2009 50
• Figure 3-15 Proportion of Different Varieties of Low-concentration Fruit/vegetable Juices/drinks, 2009 50
• Figure 3-16 Output of Concentrated Fruit/vegetable Juices, 2007~2009 51
• Figure 3-17 Proportion of Sales Revenue of Different Price Levels of Fruit/vegetable Juices/drinks in 2009 52
• Figure 3-18 Cost Composition of Concentrated Fruit Juices, 2009 54
• Figure 4-1 Import Volume and Value of Fruit/vegetable Juices/drinks, 2005~2009 57
• Figure 4-2 Export Volume and Value of Fruit/vegetable Juices/drinks, 2005~2009 58
• Figure 4-3 Import Volume and Price of Frozen Orange Juice 60
• Figure 4-4 Import of Frozen Orange Juice from Different Origins, 2009 60
• Figure 4-5 Import of Frozen Orange Juice by Different Provinces, 2009 61
• Figure 4-6 Import of Frozen Orange Juice by Different Companies, 2008~2009 62
• Figure 4-7 Export Volume and Price of CAJ 63
• Figure 4-8 Export of CAJ to Different Countries, 2009 63
• Figure 4-9 Export of CAJ to the US 64
• Figure 4-10 CAJ Exportation Price from 2003-2009 65
• Figure 4-11 CAJ Export by Province, 2009 66
• Figure 4-12 CAJ Export Volume by Company, 2008~2009 67
• Figure 5-1 Output of Sub Sectors of Soft Drinks Industry, 2005~2009 69
• Figure 5-2 Sales Volume of Sub Sectors of Soft Drinks, 2005~2009 69
• Figure 5-3 Output of Top 10 Regions of Fruit/vegetable Juices/drinks, 2009 77
• Figure 5-4 Market Share of Different Brands of Fruit/vegetable Juices/drinks, 2009 78
• Figure 5-5 Market Share of Major Companies of Fruit/vegetable Juices/drinks, 2009 79
• Figure 6-1 Proportion of Sales Revenue of Core Fruit Juice Products of Huiyuan, 2008~2009 93
• Figure 6-2 Sales Revenue and Gross Profit of Huiyuan, 2006~2009 95
• Figure 6-3 Sales Revenue of Different Varieties of Huiyuan, 2009 95
• Figure 6-4 Proportion of Revenue from Main Markets of Haisheng in National CA J Export, 2008~2009 109
• Figure 6-5 Yearly Revenue of Haisheng, 2005~2009 111
• Figure 6-6 CAJ Revenue from Major Markets of Yantai Andre, 2008~2009 114
• Figure 6-7 Capacity of CAJ Producers, 2007-2008 117
• Figure 6-8 Revenue and Net Profit of Shaanxi Tongda Group, 2006-2009 119
• Figure 7-1 Forecast on Output of Different Varieties of Fruits and Vegetables, 2003~2010 121
• Figure 7-2 Output of Different Varieties of Fruit/vegetable Juices/drinks, 2005~2010 122
• Figure 7-3 Sales Volume of Fruit/vegetable Juices/drinks, 2005~2010 123
• Figure 7-4 Comparison of CAJ FOB Price and CIF Price of Frozen Orange Juice 124
• Figure 7-5 Import Volume and Value of Fruit/vegetable Juices/drinks, 2005-2010 125
• Figure 7-6 Export Volume and Value of Fruit/vegetable Juices/drinks, 2005-2010 125

Table

• Table 2-1 Fruit Import Volume and Value, 2005~2009 19
• Table 2-2 Fruit Export Volume and Value, 2005~2009 19
• Table 2-3 Origins of Apple Import, 2008~2009 24
• Table 2-4 Destinations of Apple Export, 2008~2009 24
• Table 2-5 Main Suppliers of Oranges to China, 2009 29
• Table 2-6 Main Destinations of Orange Export, 2009 30
• Table 2-7 Main Processed Vegetable Products and Regional Layout 34
• Table 2-8 New Products of Fruit/vegetable Juices/drinks in 2009 37
• Table 3-1 Output of Fruit/Vegetable Juice/drinks by Different Regions, 2009 45
• Table 3-2 Proportion of Sales of Different Price Levels of Fruit/vegetable Juices/drinks of Major Brands, 2009 53
• Table 3-3 Composition of Cost 54
• Table 4-1 Import of Different Varieties of Fruit/vegetable Juices/drinks, 2009 57
• Table 4-2 Export of Different Varieties of Fruit/vegetable Juices/drinks, 2008~2009 58
• Table 4-3 Import of Frozen Orange Juice from Different Origins, 2008~2009 61
• Table 4-4 Import of Frozen Orange Juice by Different Provinces, 2008~2009 62
• Table 4-5 Export of CAJ to Different Countries, 2008~2009 64
• Table 4-6 CAJ Export by Province, 2008~2009 66
• Table 5-1 Economic Indices of Soft Drinks, 2008~2009 68
• Table 5-2 Comparison of Profit Generation Ability of Sub Sectors of Soft Drinks, 2008 70
• Table 5-3 Rankings of Top 10 Soft Drinks Producers of Different Indices, 2008 71
• Table 5-4 Product Composition and Output of Top 20 in Soft Drinks Industry, 2008 73
• Table 6-1 List of Planned Projects and Projects Being Built of Fruit/vegetable Juices/drinks Producers, 2009 81
• Table 6-2 Various Indices of Hangzhou Wahaha Group , 2007~2008 82
• Table 6-3 Output of Different Varieties of Products of Hangzhou Wahaha Group, 2007~2008 83
• Table 6-4 Economic and Financial Indices of Hangzhou Wahaha, 2007~2008 84
• Table 6-5 Various Indices of Coca Cola Dongguan, 2007~2008 86
• Table 6-6 Output of Different Varieties of Products of Coca Cola (China), 2007~2008 87
• Table 6-7 Output of Different Varieties of Products of Coca Cola Dongguan, 2007~2008 87
• Table 6-8 Economic and Financial Indices of Coca Cola (China), 2007~2008 89
• Table 6-9 Economic and Financial Indices of Coca Cola Dongguan, 2007~2008 89
• Table 6-10 Output of Different Varieties of Pepsi Cola (China), 2007~2008 91
• Table 6-11 Economic and Financial Indices of Pepsi Cola (China), 2007~2008 91
• Table 6-12 Various Indices of Beijing Huiyuan Group, 2007~2008 93
• Table 6-13 Output of Different Varieties of Huiyuan, 2007~2008 94
• Table 6-14 Economic and Financial Indices of Huiyuan, 2007~2008 96
• Table 6-15 Various Indicators of President, 2007~2008 98
• Table 6-16 Output of Different Varieties of Products of President, 2007-2008 99
• Table 6-17 Economic and Financial Indices of President, 2007~2008 100
• Table 6-18 Various Indices of Ting Hsin, 2007~2008 102
• Table 6-19 Output of Different Varieties of Products of Ting Hsin, 2007~2008 102
• Table 6-20 Economic and Financial Indices of Ting Hsin, 2007~2008 103
• Table 6-21 Various Indices of SDICZL, 2007~2008 105
• Table 6-22 Output of Different Varieties of Products of SDICZL, 2007~2008 106
• Table 6-23 Economic and Financial Indices of SDICZL, 2009 107
• Table 6-24 Economic and Financial Indices of SDICZL, 2007~2008 107
• Table 6-25 Various Indices of Haisheng, 2007~2008 110
• Table 6-26 Output of Different Varieties of Products of Haisheng, 2007~2008 111
• Table 6-27 Economic and Financial Indices of Haisheng, 2007~2008 112
• Table 6-28 Output of Different Varieties of Products of Yantai Andre, 2008~2009 114
• Table 6-29 Economic and Financial Indices of Yantai Andre, 2008~2009 115
• Table 6-30 Sub Companies of Shaanxi Hengxing Group, 2009 116
• Table 7-1 Profit Generation Ability and Long-term Debt Paying Ability of Top 10 Producers of Fruit/vegetable Juices/drinks, 2008 130
• Table 7-2 Profit Generation Ability and Long-term Debt Paying Ability of Top 10 Producers of Fruit/vegetable Juices/drinks, 2007 130